Asset Multiplier Playbook

Asset Multiplier Playbook Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Asset Multiplier Playbook, Estate agent, Singapore.

The Asset Multiplier Playbook is a property investment strategy that helps anyone that reads and understands the book to be able to take the right step towards their property asset journey, in hope to one day find financial freedom.

Located at the heart of D15, 5 minutes walk to i12 Katong and the famous Katong Laksa, this freehold apartment along Tem...
30/06/2020

Located at the heart of D15, 5 minutes walk to i12 Katong and the famous Katong Laksa, this freehold apartment along Tembeling road has finally been sold!

It was a bittersweet feeling as I transacted the sale of this apartment for the lovely couple in their late 50s, so that they are able to move on to the next phase in their lives as they consolidate their assets and prepare for retirement.

As we were prepping the contract for the buyers, Mr. J and Mdm J recounted to me what went on in their minds when they first bought this apartment 8 years ago.

Quoting Mr. J, “Buy a freehold property, no matter what I also won’t lose money la! Somemore our location so good, here so popular, next time sure will make money one.”

Fast forward to today, the news that was delivered to them was the opposite of what they had hoped to be. To their horror, they were making a negative sale of estimated $50,000.

Thus, this was why I felt bittersweet in this transaction.

Sad that they had lost their hard earned money that they planned to use for retirement, in what they thought would be an asset. But glad that I was able to secure a deal that enabled them to move on.

I have met countless property owners or buyers who tell me their goal/next goal is to buy a freehold property. Are you one of them?

No doubt freehold is a good status to have, but is it really necessary? Is a freehold non-landed property still relevant in today’s market?

Fun fact: Do you know that 99-years leasehold property have out performed Freehold properties for the last 10 years?

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11/06/2020

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It was every Singaporeans’ plan to start off their first purchase with a HDB flat and rent it out after 5 years with the...
30/05/2020

It was every Singaporeans’ plan to start off their first purchase with a HDB flat and rent it out after 5 years with the end goal of upgrading to a Pte Property for own stay.

It makes one happy to know that the HDB tenant is servicing your Pte property loan with the rental income while you stay in a Pte Property.

It used to be a good plan because most HDB is low in quantum and generate high rental yields. To top it off, there weren’t much restrictions to rent out HDB as well.

Back then, although HDB prices doesn’t appreciate as much, it was still on a steady growth allowing one to enjoy both rental and capital gain .

But the fact that HDB flats are public housing, the authorities need to maintain and make it affordable . They are for own stay and not to be use as investment tools. Hence, more restrictions were rolled out since 2013 for HDB rentals restrictions and cooling measures to stabilize the HDB prices .

So does it still make sense to keep your HDB flat in today’s context?

It’s time to get a qualified Real Estate Consultant to calibrate and relook into your property portfolios.
It might still works for some if the HDB quantum is low yet command good rental price.


Because circuit breaker allows us to fight for $15k above seller’s expectation !!! 3 bedder at Centris sold to a “nice b...
30/05/2020

Because circuit breaker allows us to fight for $15k above seller’s expectation !!!

3 bedder at Centris sold to a “nice buyer “ and the best teamwork wins !

Resale units are moving without physical viewings.

Asset Multiplier Playbook



Most buyers commit to their purchase base on their affordability and forget about their exit strategies. Check out the ...
10/05/2020

Most buyers commit to their purchase base on their affordability and forget about their exit strategies. Check out the charts for the acceptance quantum in different sectors.

Remember to refinance your loan 4 months before due, leverage on the low interest to cut down on your monthly cash flow ...
03/05/2020

Remember to refinance your loan 4 months before due, leverage on the low interest to cut down on your monthly cash flow and interest savings .

*LATEST 🎉 1Q2020 Private and Public Housing statistics**Private New Home sales* performed exceptionally well in 1Q2020, ...
24/04/2020

*LATEST 🎉 1Q2020 Private and Public Housing statistics*

*Private New Home sales* performed exceptionally well in 1Q2020, a 16.9% (y-o-y) increment as compared to the same time period in 2019. Despite the sales performance of the private new homes in the first quarter, we can expect a contraction in the second quarter. We are projecting a sales volume in the range of 7,000 to 7,500 units for 2020. A 24% to 29% drop in private new home sales volume as opposed to the 9,912 units sold in 2019.

*Public Housing:* The first quarter of the year experiences a slower start from the post-seasonal break and CNY festivities. Nevertheless, there has been a 21.9% (y-o-y) increase as compared to 2019, when there were 4,835 HDB resale flats transacted.

We encountered a enthusiastic home buyer that was looking to buy a home for themselves after renting for the past 10 yea...
19/03/2020

We encountered a enthusiastic home buyer that was looking to buy a home for themselves after renting for the past 10 years as they are permanent residents that came form the Phillipines.

They came to see a unit that we were selling at Hougang, but didn't like the unit. We then sat them down to understand more on their current situation, and to our surprise, their finances and calculations were not done. We educated them on the risks involved in committing to a property purchase without having a clear picture of their finance. After our sharing, they decided to let us calculate their finances for them to find out what they can afford.

To their surprise, their budget only allowed them to go for a old 3 room flat in Hougang, as the wife is working part-time to home school their daughters. We suggested for them to put their purchase on hold first while the wife converts to a full-time job at her current company to clock in 3 months of salary to be applicable for a loan.

Fast forward to Jan 2020, an unfortunate event occurred. The landlord of the place they are currently staying in informed them that they will not be able to extend the lease once their lease ends 3 months later. Which means they will either have to find somewhere else to rent or make a purchase as soon as possible.

A regular property transaction takes about 3 and a half months before the buyer can move into their unit, and in most cases, the sellers will request for an extension of stay to prepare for their next home.

The case instantly became much trickier as we aim is to not let our buyers have to rent for a short period of time while looking for a place to stay, so we begun home hunting immediately upon the news.

After viewing 5 units, we found the perfect home for our buyers. Not only did we buy a 5 year old unit $35k below the market rate there, we managed to secure early move in for our clients as well!

As property experts, we do what we can do help all home owners and buyers achieve their goals while mitigating any risk and trouble involved for them.

Another closing, another happy client with a beautiful 5 year old HDB to move into as their first true home in Singapore.


It was a joyous day when we finally completed the sale of this 4 room HDB flat in Bukit Batok . The seller of this flat ...
16/03/2020

It was a joyous day when we finally completed the sale of this 4 room HDB flat in Bukit Batok . The seller of this flat has engaged his friend to market the unit for more then 6 months without results as the flat is more then 30 years and HIP is on its way . Time is running out for him as he has already collected his keys to his new BTO .

He approached me to joint market with his existing agent which I advised him not to. It’s better to give exclusive rights to only one so that more efforts and money can be put into marketing, he refused . After going through 3 months of joint marketing, he finally decided to give exclusive rights to our team and we manage to sell it off within a month and $20k above his base price.

But the happiness was short lived, the buyer had a mutual agreement with our seller for taking over the keys earlier to start renovation without our knowledge.

Just one month before completion, I received a phone call from the buyer agent and came to know about this. The agent advised that his buyers are gonna abort the case and return the keys to us because after a few visits, their parents didn’t really like the unit and ask them not to go ahead with it.

Fast forward, while pursuing for compensation form the buyer , we continue to aggressively market the unit and found another lovely buyer who offered the same price and doesn’t mind waiting for the HIP to be completed before they start their own renovation and move in later. We told them the advantages of letting HDB carry on the HIP first before they do theirs. In this way they will have huge savings to their renovation cost.

We are truly happy for our sellers to be able to move on form this episode and our buyers for getting a beautiful home with minimum renovation after the HIP .

10/03/2020

Is it the right time to enter the market ?

During one of our door knocking sessions, I have come across many home owners that are aged 55 and above and living by t...
10/03/2020

During one of our door knocking sessions, I have come across many home owners that are aged 55 and above and living by themselves in a 5-room HDB or an Executive Apartment as their children have shifted out to start their own family.

Recently, I met this gentlemen in his 60s during one of our door knocking sessions, we had a brief chat about his current property situation. He was living in a 5-room HDB flat alone, ever since his mother passed away many years ago. He kept the unit as it was already fully paid for and being a retired security manager with a part of his retirement funds prepared he felt very comfortable.

After a short discussion about his options for his current property, as well as his retirement plans. That's when I found out that his calculations for the finances required to live till the age of 85 was slightly flawed, and this created a shortfall of funds to retire comfortably to that age.

So at that moment, he invited me in for a coffee to further explained to him why his current retirement plan is not going to be enough for him to retire comfortably to the age of 85.

So then I proceeded to show him why his plan was slightly flawed with inflation happening and standard of living getting higher, at the same time did up a detailed plan for him, showing him how he could cashout from his 5-rm HDB and right-sizing to a 3-rm HDB, locating an estate near to his siblings, so that he does not need to travel an hour to have dinner with them all the time.

He liked the idea, but was reluctant to sell the place having the misconception that the value of his 5-room HDB will rise as the location was ideal for most. I shared with him the current market trends for HDB for the past 10-15 years and explained in detailed why it is difficult for a HDB flat to increase in value.

It was only then he realized that it does not make sense for him to hold on to his HDB flat hoping for the value to increase. He was touched by how sincere and genuine I was in trying to help him plan for his retirement. So with that, he decided to appoint me as the exclusive agent on the spot!

Fast forward to today, he is a proud owner of a 3-room HDB flat, fully paid for, nicely renovated for his retirement use, cashing out a 6 digit sum to add on to his retirement, all that while only a 5 minutes walk away from his sibling's home.

Nowadays, we as real estate consultants, we are not just here to assist you in selling or buying a house, we are here to help you plan for your future, be it for retirement or to grow your wealth!

A lot of people have this misconception that holding on to a fully paid HDB is an asset and not knowing how the current market and current policies affects them, especially when it is fully paid in CPF. Is it really an asset or a liability?

Once again another unit off the shelves and another goal achieved!



It always feels good when your clients express their appreciation for the work you’ve done and for going the extra mile,...
10/03/2020

It always feels good when your clients express their appreciation for the work you’ve done and for going the extra mile, by giving you an extra monetary token of appreciation on top of the agency fees they are paying.

So I was approached by a lady in her 60s who was looking to sell her Executive Mansionate as it was a joint tenancy with her son and his BTO is almost ready for collection. She has no choice but to sell this EM cos she doesn’t have the means to buy over his share.

One of the most difficult challenge I faced was because she needed to downgrade to a 3 room flat near the current place and she only gave me very selected blks to choose from due to the fact that she has a handicapped brother which stays nearby and has to be taken care of.

So if I find a potential buyer for her flat, I will need to hold the buyer for a few days so that I am able to bring my client to go look for her desired units in the given blocks. If we can’t find anything she likes, we will need to let go of the buyer and start all over again. On top of that, she needs to do contra and requires extension stay.

The fact that her model is a EM makes it very tough for such timeline because most of the buyers are upgraders from smaller units and they themselves will be having timeline issues as they would have sold their place and might need to contra as well.

With all these conditions in mind, I realized that this will be a tough case for me. But I was not willing to give up as I was determined to help my client move on.

Using very specific marketing strategies drafted up for my client, after several offers and negotiations, which did not go through due to price or timeline, We finally found a lovely buyer who was able to provide us with the timeline that we wanted and offered us a good price even though he needed the timeline and contra for himself.

We have successfully completed the deal with an excess of 6 weeks for my seller to renovate her new place. It always feels great to be able to help our clients move on with their lives!

I always believe that the planning of the timeline of the sale and purchase is one of the most important factor that we have to consider, as a wrong planning will lead to my client being homeless.

As the saying goes, if you fail to plan, you plan to fail!

One more unit off the shelves, one more story with a happy ending!


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