04/09/2026
*Before ICON gained 173.8%, the fundamentals were already visible. 👀*
Back in 2003, ICON at Tanjong Pagar would have scored *34/40 on PrimeKey Analysis — a strong Good grade*.
What stood out?
✅ Excellent MRT connectivity
✅ Inside the Concept Plan 2001 growth story
✅ Large 646-unit development
✅ Healthy remaining tenure
✅ Strong MOP upgrader pool nearby
✅ Attractive estimated rental yield
It wasn’t perfect — the GLS/Enbloc pillar scored 3★ and the School Effect just 1★.
But that is exactly the point.
*PrimeKey isn’t looking for a “perfect” property. It is looking for strong fundamentals, multiple demand drivers and fewer ways for the investment thesis to fail.* 📊
Ten years later, ICON’s median PSF had risen from about *$691 psf to $1,892 psf — a gain of 173.8%.*
Of course, hindsight is easy.
The real question is:
*Would you have been able to identify those strengths before the decade played out?* 🔑
That’s what PrimeKey Analysis is designed to help with.
If you already have a condo on your shortlist, send it to me.
*DM “ATLAS” and I’ll run a complimentary PrimeKey report for you.*
Let’s look at the fundamentals before you commit.
Past performance is not a guarantee of future results. PrimeKey is a research and shortlisting tool, not financial advice.