Chelsey Soh - JNA Real Estate

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Chelsey Soh - JNA Real Estate

🏆: Top Private Property Transactor
🐎: 800+ Clients; 19.8% p.a.

Returns
🏡: 4300 Home Sold | 8/10 Homes Sold at Record Price
📞: 8228 5879
🌍: chelseysoh.com

Mission: To serve with the highest level of integrity with focus on operational excellence.

17/06/2026

🚨 $1.53 MILLION for a 4-Room HDB… with only 45 years lease left.😱😨

Forget the record-breaking headline for a second.

I think most people are focusing on the wrong thing.

Everyone sees this and says:

🤯 “The market is crazy.”
🤔 “There’s no way this makes sense.”

But here’s the bigger question I want you to think about.🤔

If buyers in Singapore today are already willing to pay $1.53 million for a home with a rapidly decaying lease…

What do you think happens to private condo prices over the next few years? 👀

Because this transaction tells us something very important:

📈 Affordability in Singapore is still extremely strong.❗️

At this level, buyers are no longer paying purely for tenure.

They’re paying for:
📍 Location
📍 Convenience
📍 Scarcity
📍 Lifestyle

… and ultimately securing the best home they can comfortably afford.

And this is exactly why I’ve always said:

The biggest reason we are not seeing a property bubble in Singapore despite rising prices… is because affordability still remains far ahead of current pricing.

So don’t just ask:

❌ “Are prices expensive today?”

Ask a better question:

💡 “If affordability keeps increasing… where will prices be 3–5 years from now?”

Because if buyers are already comfortable paying this quantum for an ageing HDB…

I think we all know what that potentially means for well-located private condos moving forward. 🏙️

Our team has helped more than 800 investment clients select the right property and achieve an average annual return of 19.8% per annum.

📩 If you want to know the exact purchasing framework we use to identify units with strong growth potential, do DM me — and I’ll see you in the next video!✌🏻

03/06/2026

Freehold, 1300 sqft penthouse with direct Marina Bay Sands & full sea-views in Singapore…where to find…🤤🏎️🌊

13/05/2026

Follow a 27-year-old to purchase a $1.9M property in Singapore!! Let’s gooooo!! 🫶🏻🏠🇸🇬

I’ve always told clients to stay invested.
And, I doubled down on that belief.🙌🏻

23/04/2026

27 this year, and purchased a 3-bedder today.🏎️🔐

Not because I had to — but because I believe in staying invested.

Over the years, one thing I’ve consistently shared with my clients is this:

🔹Focus on safe entry, and always give yourself a clear exit option. 👉🏻 This purchase is exactly that.

It’s been close to a year of studying the market — comparing different asset classes, running the numbers across multiple scenarios, and being very intentional with the selection.

🏁Not the flashiest.
🏁Not the most exciting.

But the one that gives me the safest entry with the strongest fundamentals moving forward.🔐

Today is also a special one — being able to be the first to select the unit in the development is something I’m truly grateful for.

To my mum and dad, thank you — this opportunity to be first in line today is because of you. ❤️🫵🏻👩🏻👨🏻

And to everyone who has been part of this journey — clients, friends, mentors — thank you for trusting and growing with me.

Stepping into Tengah Garden Residences today & staying invested. Always practising what I share. 🏡✨

21/04/2026

🏁2025 Report Card🏁

Behind every award like this isn’t just one moment…
It’s the late nights, the early mornings, the tough conversations, the negotiations that stretch you, and the quiet work that no one sees.

It’s going above and beyond for every seller who trusted me to maximise their home, and every buyer who trusted me to guide one of the biggest decisions in their life.🔐

Nothing about this is ever taken for granted.

Grateful for every client, every referral, every opportunity to serve with purpose. 🙌🏻

2026 — we come back sharper, stronger, and even more intentional in how we serve. 🤍

21/04/2026

Something new is brewing, and I’m honestly so excited for this one. 🤍🚀

This wasn’t just another collaboration.
This was the start of a partnership between JNA Real Estate × AAG, where real estate meets financial advisory — not as separate conversations, but as one.

Because the truth is…🔐
So many homeowners are sitting on opportunities within their property portfolios that they don’t even realise yet.

🏁Opportunities to restructure.
🔐To unlock liquidity.
💰To reposition for stronger long-term growth.

But here’s the thing — this isn’t something one side can fully unlock alone.

It takes the right conversations, the right frameworks, and the right people working hand in hand.

That’s what makes this collaboration different.
And that’s why I’m so excited for what’s ahead.

If you’re in the financial advisory space and you’ve been thinking about how to better serve your clients beyond just one dimension, this may be the missing piece you’ve been looking for.🧩

Happy to reconnect — let’s grab a coffee and explore how we can work together!

08/04/2026

Welcome to the CHEAPEST Top-Floor Penthouse 4-Room in the Heart of Tampines — 1,109 sqft Corner Unit with Private Recess Area🏠❤️

A corner unit that combines space, privacy, and everyday convenience, all at an entry price that actually makes sense.

This isn’t your typical 4-room. You’re getting 3 proper bedrooms, 2 bathrooms, a squarish efficient layout, and a private recess area — something you almost never see in newer layouts today.

And the best part?
No west sun — so your home stays bright, airy… without the heat.☀️❌

Unit Highlights:

✔️ 4-Room Flat | 1,109 sqft
✔️ 3 Bedrooms • 2 Bathrooms
✔️ Top-floor penthouse corner unit
✔️ Private recess area (rare bonus space)
✔️ No west sun (bright yet cool living environment)
✔️ Squarish, efficient layout — no wasted space
✔️ All bedrooms fit king-sized beds comfortably
✔️ Minimal built-ins — full flexibility to design your own space

Lifestyle & Convenience:

✔️ Within ~750m to MRT & Eastpoint Mall
✔️ Within 500m — 5 supermarkets (including halal options)
✔️ Within 1km — 3 primary schools
✔️ Everything you need — groceries, transport, schools — all within reach.

Why This Unit Stands Out:

In today’s market, finding a well-sized 4-room above 1,100 sqft is already rare.

Finding one that is:
✔️ Top floor
✔️ Corner unit
✔️ Comes with private recess space
✔️ No west sun
✔️ And priced as one of the most attractive options in Tampines

—that’s where this becomes a serious value buy.

If you’re someone looking for a comfortable home to stay, but still want to make sure your entry price is safe for future exit, this is exactly the kind of unit I would shortlist.

Keen to view this unit? Reach out to me at +65 8228 5879 (Chelsey) — happy to walk you through if this fits what you’re looking for.

31/03/2026

✨ "𝐈 𝐒𝐨𝐥𝐝 𝐌𝐲 𝐇𝐨𝐦𝐞 𝐚𝐭 𝐚 𝐏𝐫𝐨𝐟𝐢𝐭… 𝐁𝐮𝐭 𝐖𝐡𝐲 𝐂𝐚𝐧 𝐒𝐭𝐢𝐥𝐥 𝐋𝐨𝐬𝐞 𝐌𝐨𝐧𝐞𝐲?!" 😮‍💨

Sounds impossible right?
But this happens more often than you think.

Let’s break it down simply 👇

You buy a $2M condo.
Before anything else, you already pay:

💸 Stamp duty
💸 ABSD (for PRs)
💸 Renovation

That’s easily $𝟮𝟬𝟬𝗞–$𝟯𝟬𝟬𝗞 𝗶𝗻 𝘂𝗽𝗳𝗿𝗼𝗻𝘁 𝗰𝗼𝘀𝘁𝘀.

Then over the years:
📉 Interest
📉 MCST
📉 Property tax

Fast forward 5 years — you sell at $2.2M.

Looks like profit… right?

Not quite.

After factoring in all the costs, inflation, and holding expenses —
your “gain” can actually become 𝐚 𝐧𝐞𝐭 𝐥𝐨𝐬𝐬 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐯𝐚𝐥𝐮𝐞.

🚨 That’s the truth most people miss:
You don’t lose money because the market is bad.
You lose money because you entered at the wrong price (and possibly not the best asset type).

👉 The key isn’t timing the market.
👉 It’s buying 𝐛𝐞𝐥𝐨𝐰 𝐭𝐡𝐞 𝐚𝐫𝐞𝐚’𝐬 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐫 𝐰𝐡𝐞𝐫𝐞 𝐝𝐞𝐦𝐚𝐧𝐝 𝐡𝐚𝐬𝐧’𝐭 𝐟𝐮𝐥𝐥𝐲 𝐩𝐫𝐢𝐜𝐞𝐝 𝐢𝐧 𝐲𝐞𝐭.

That’s how you protect your downside — and still grow your upside.

That’s also how our clients achieved 𝟏𝟗.𝟖% 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐫𝐞𝐭𝐮𝐫𝐧𝐬 —
by focusing on safe entry, not market hype.

📩 If you’re planning to buy this year and want clarity on what actually makes a safe purchase, DM me. I’ll walk you through it step by step! 💡

29/03/2026

If you've ever wondered what it takes to build a top-performing real estate career, this is your chance to hear it firsthand.

Join us for an exclusive Realtors Networking Night with JNA Real Estate, where we'll be sharing the systems, strategies, and real stories behind our growth since 2021.

Whether you're just starting out or looking to scale to your next level, this night is designed to give you clarity, direction, and the right environment to grow.🚀

📆14 April 2026
⏰6:30PM - 10PM
📍HDB Hub, Toa Payoh (Level 18, East Wing)
🔒By invite only

Seats are limited.
DM us to request an invite.

27/03/2026

✨ 𝐏𝐫𝐢𝐜𝐞𝐬 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐒𝐨 𝐇𝐢𝐠𝐡… 𝐒𝐨 𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐈 𝐃𝐨? 👀

That’s the question almost every buyer is asking right now.

Prices have been rising steadily — so is it too late to enter?

Here’s the part most people MISS 👇🏻

⏳ This market isn’t overheating.
✨ It’s moving slowly and steadily — which means there are still safe entry points, if you know where to look.

So instead of asking “Is it too expensive?”
👉🏻 Ask a better question: Am I entering at a price the next buyer will still accept?

That’s where the opportunity lies.

When:
🔹New launch and resale prices are close
🔹Or prices are still below the area’s average

You’re not chasing — you’re entering safely.

That’s how you protect your downside, while still positioning for upside.

And that’s exactly how our clients achieved 19.8% average annual returns —
by focusing on entry price, not market noise.

📩 If you’re planning your next purchase and want clarity on where the safe entry points still are, DM me. I’ll walk you through it step by step 💡

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Singapore

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http://chelseysoh.com/

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