01/05/2026
Scalability & the Power of a Single Idea
How do you turn a thin pastry skin into a global empire? 🌍
In the 1970s, Sam Goi saw a small, struggling popiah skin business. Most saw a sunset trade. He saw an opportunity to mechanise and scale.
Through relentless persistence, he transformed a manual process into a high-tech powerhouse. Today, Tee Yih Jia is the world’s largest producer of popiah skins, exporting to over 70 countries.
In my 13 years of brokerage, I’ve seen that the most valuable assets aren't always the flashiest. Success comes to those who can take a "traditional" asset like a heritage shophouse or a legacy industrial plot and apply a modern vision to it.
Takeaways : Don’t look for the "big" thing. Look for the "small" thing you can make big.
