He would regularly read the newspapers and online resources about Singapore’s dynamic real estate industry. During the long break after his O Levels, Halim worked part time at PropNex. Such was his interest in real estate, that he opted to have his tertiary internship with PropNex. During the internship, he worked closely with the Marketing department. After completing his National Service in 2014, Halim grabbed an available opportunity to work in PropNex International, which is the arm of PropNex that markets new local and overseas commercial and residential projects. As a digital marketer with PropNex International, Halim promoted overseas projects in Australia, Cambodia, United Kingdom and Vietnam. With his determination and enthusiasm, Halim learnt how best to market on various platforms, that include websites and social media platforms. In his 4 years working in PropNex International, Halim generated thousands of leads through his digital marketing campaigns. He was assigned a 6 digit budget to manage the marketing across digital channels. With his experience at PropNex International, Halim learnt and understood the big picture of the real estate industry. This encompassed the entire real estate spectrum from developers’ pricing strategy to deal closing mechanics. Together with this valuable knowledge and inspiration from PropNex’s CEO, Mr Ismail Gafoor, Halim decided to join PropNex Realty as a real estate person in 2018.
