06/10/2026
Multiply Your Joy showed how collective action can create meaningful impact.
Moove Media was proud to support Maybank by providing collection points across five bus hubs: Pasir Ris, Bedok, Tampines, Clementi and Yishun, bringing this community initiative closer to everyday commuters.
Together, the campaign collected an impressive 11,366kg of festive packets, unlocking S$800,000 in support of beneficiaries including seniors, caregivers and lower-income families and setting a new milestone with the Singapore Book of records.
Reflecting on the campaign, Annie Lee, Head of Country Corporate Office, Maybank Singapore, shared:
“We’re heartened to see how a simple act of recycling can bring people together and create positive impact. Maybank is proud to work with like-minded partners such as Moove Media to make a difference in our communities. Together, we hope to inspire more people to make a positive different and continue to be a force for good.”
This spirit of collaboration is also reflected in Maybank's broader approach to community impact. As Helena Ooi, Head of Strategy, Maybank Singapore, said:
“Meaningful social impact cannot be achieved by any one organisation acting alone. It requires governments, businesses, charities, and communities coming together around a shared purpose. As we advance our values-based banking approach, Maybank aims to be a force for good by connecting resources, expertise and networks to where they are needed most, helping communities build resilience and thrive over the long term.”
We're honoured that our spaces could play a part in turning daily journeys into opportunities for giving back. Here’s to multiplying joy, one small action at a time.
