15/08/2024
Leveraging content is crucial for personal branding, especially for new agents or those who don't yet have many digital assets.
One effective approach is to utilize company resources.
For example, if you're planning to use content from a company convention to capture attention on your social media, follow these steps to make your posts more engaging:
1. Use an app like InShot to review the video and capture a character, figure, or authoritative person. Use this image as the thumbnail for your video.
2. Post on a social media platform like Facebook. After logging in on a desktop, use the "Edit Post" function to change the thumbnail. Select a thumbnail that will grab attention, as the first three seconds are critical on social media.
3. Craft compelling copy to keep your audience engaged. Consider who your target audience is, and write as if you're speaking directly to them.
You can apply the same concept to your personal sales efforts, such as creating short videos or home tours. See the example es below for reference.
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