Marcus Chu

Marcus Chu Marcus Chu is the CEO of ERA Singapore, ERA Asia Pacific and APAC Realty Limited.

A huge thank you to Zheng Long and the The Edge Singapore team for spotlighting APAC Realty’s growth journey and ERA’s f...
24/08/2026

A huge thank you to Zheng Long and the The Edge Singapore team for spotlighting APAC Realty’s growth journey and ERA’s focus on building a more productive, future-ready salesforce.

In today’s real estate landscape, growth is not just about the number of agents, but the value and productivity that each trusted adviser brings to their clients.

As shared by our CEO Marcus Chu, ERA agents continue to play a meaningful role in Singapore’s property market, with about one in every three home transactions done by ERA agents across new and resale condos and HDB resales.

Even amid market volatility and policy changes, APAC Realty remains focused on strengthening the fundamentals that matter: prudent financial management, innovation, talent development, and empowering agents to serve clients better.

From investing heavily in AI integration and our cloud ecosystem, to supporting new joiners with onboarding packages and marketing tools, ERA is committed to helping our trusted advisers close their deals faster, grow sustainably, and deliver better advice to their clients.

As Marcus shared, “Our most important goal is to help the public find their dream home. This task lies with our pool of agents and our role here is to help empower our agents so that they can improve their performance.”

Read the full article here: https://bit.ly/TheEdgeFeatureAPACRealty

22/08/2026

Come join us at the SPH Career Expo tomorrow to learn more about the real estate industry and the career opportunities available for you.

10am - 6pm at Sands Expo and Convention Centre, Hall E. See you there 😉

A humble reminder of what truly makes ERA special ❤️Wendy has been with us since 2003, more than two decades of dedicat...
20/08/2026



A humble reminder of what truly makes ERA special ❤️

Wendy has been with us since 2003, more than two decades of dedication and friendship.

Last evening, she sent me a message of gratitude and called herself a “no-achiever.” I strongly disagree.

Success isn’t always measured by rankings or sales. Sometimes, it’s the loyalty, resilience and positive spirit you bring to the people around you, year after year.

Thank you, Wendy and to all our long-standing trusted advisers who make ERA feel like home.

Every one of you matters ❤️

Clients today don’t just need information, they can find that anywhere.What they need from us is good judgment, empathy...
20/08/2026



Clients today don’t just need information, they can find that anywhere.

What they need from us is good judgment, empathy and expert advice. That’s why we’re empowering our people with the best tools to serve them even better.

At MYLAAC 2026, we introduced ERA-GPT, our dedicated conversational AI assistant built for Singapore real estate. Instead of jumping across multiple platforms, our Trusted Advisers can simply ask ERA-GPT for market data, compliance information or guidance on their work.

With more than 75% of our advisers already using AI through SALES+, this is the natural next step.

But technology alone is not enough. We’ve also signed a 2-year MOU with NTUC LearningHub, giving our ERA family access to more than 200 AI training programmes.

The future isn’t AI replacing advisers. It’s advisers who know how to use AI becoming even better at what they do. 🚀

Thank you Jovi and The Edge Singapore team for covering the next phase of our AI journey at ERA. 🙏

Read the full article here: https://www.theedgesingapore.com/cityandcountry/artificial-intelligence/era-unveils-era-gpt-ai-assistant-partners-ntuc-learninghub-ai

Great session with Citibank recently, sharing my perspectives on where Singapore’s property market is heading. 🏡We disc...
16/08/2026



Great session with Citibank recently, sharing my perspectives on where Singapore’s property market is heading. 🏡

We discussed current market trends, supply dynamics and where opportunities could emerge for buyers and investors.

Markets will always change. What matters is understanding what is driving the change and knowing how to position yourself for what comes next.

Thank you Citibank for having me, and to everyone who joined us for the great questions and conversations! 🙏

A proud evening at Realtors Roundtable 2026, celebrating excellence across Singapore’s real estate industry.It was espe...
14/08/2026



A proud evening at Realtors Roundtable 2026, celebrating excellence across Singapore’s real estate industry.

It was especially meaningful to see our ERA teammates recognised for their achievements. Every award represents not only strong performance but also the professionalism, resilience and commitment they bring to their clients and the industry.

Congratulations to all our award recipients and a special congratulations to Lynn Er Say Ling on receiving the Titan Award - a meaningful recognition of her leadership, consistency and impact.

As a leader, one of the most rewarding things is seeing our people grow, succeed and raise the bar for those around them.

My appreciation to EdgeProp Singapore for bringing the industry together and recognising the people who continue to move our profession forward.

09/08/2026

𝗝𝗼𝗶𝗻𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀.

For Rayne Chua, the reality turned out to be even better.

It was seeing how quickly ERA responds to market developments and how openly teams collaborate across different divisions.

What surprised her most was the personal support behind it all. Even within a large and established company, the guidance from different departments still felt thoughtful, personalised and genuinely human.

In this episode of In-Convo with CEO, Rayne shares the experiences that made the biggest impression after joining ERA ❤️

🎥 Catch the full conversation here: https://youtu.be/QZk99qq9QL4




09/08/2026

𝗙𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗵𝗮𝘀 𝗴𝗿𝗼𝘄𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗱𝗿𝗲𝗮𝗺𝘀, 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲. ❤️

At ERA, we see that same spirit every day in the families finding a place to call home, the agents building meaningful careers and the people who continue to believe in what comes next.

Different stories. One shared journey. One home.

As Singapore turns 61, we celebrate how far we have come and the future we are still building together.

Happy 61st Birthday, Singapore. From all of us at ERA. 🇸🇬❤️

09/08/2026

What's the first song that comes to mind when you think of National Day? 🇸🇬 For us, it's undoubtedly Home by Kit Chan. ❤️

Here's our rendition of this timeless classic, performed by our beloved C-suites and HODs.

(P.S. They had absolutely no idea this was going to be the final result. 🤭)

Happy National Day, Singapore! 🇸🇬





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