Marcus Chu

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Marcus Chu Marcus Chu is the CEO of ERA Singapore, ERA Asia Pacific and APAC Realty Limited.

13/10/2026



Private home prices rose, but sales slowed down. Meanwhile, HDB resale prices softened even as more flats changed hands. Sounds confusing? 🤔

Here’s my take on the Q3’26 numbers.

📈 Private Homes: Fewer new launches contributed to slower sales, while landed homes led price growth. With more launches expected in Q4, buying activity could pick up again.

🏠 HDB Resale: Prices softened for the third consecutive quarter despite higher transaction volumes. More buyers are turning to affordable, older flats with shorter remaining leases, which generally transact at lower prices and weigh on average resale prices. However, the HDB Resale Price Index also adjusts for flat characteristics, so transaction mix alone doesn’t explain the softer index. Demand for newer and larger flats remains healthy.

💡 What does this mean for you?

🏡 Sellers: Be realistic with your asking price, especially with more MOP flats entering the market.

🔑 Buyers: Don’t just look at the price tag. Consider remaining lease, renovation costs, location and MRT accessibility.

Different market segments tell different stories. Understanding what the numbers really mean can help you make a better decision.

Are you waiting for prices to come down or looking to make your next move? 😊

10/10/2026



👈 To the left to the right 👉 Moving together as !

At I Choose ERA Day, I asked our advisers a simple question. Why do YOU choose ERA?Some may say our brand, technology, ...
08/10/2026



At I Choose ERA Day, I asked our advisers a simple question. Why do YOU choose ERA?

Some may say our brand, technology, training or leadership. And I’m sure everyone has their own reasons.

But for me, after almost 30 years in this industry, I choose ERA because I believe in our people.

Seeing so many familiar faces coming together to renew their licences and continue their journey with us was truly heartwarming. Thank you for your trust and commitment! 🙏

During my speech, I made three commitments to our ERA family.

❤️ To continue investing in YOU through better training, technology and AI capabilities.

❤️ To create more opportunities for YOU through stronger branding, lead generation and business support.

❤️ To build a company where YOU belong, where new advisers become achievers, achievers become leaders, and leaders help develop the next generation.

I’ve always believed that success is never achieved alone. We rise by raising others, and that’s the culture we must continue to pay forward.

Next year marks ERA Singapore’s 45th anniversary. We’ve come a long way together, but I truly believe our best years are still ahead of us.

Thank you for choosing ERA. Let’s continue building our future together! 💪

One Dream. One Team. One ERA.

I’ve been in real estate for many years, but I still enjoy sitting down with homebuyers and having conversations about ...
07/10/2026



I’ve been in real estate for many years, but I still enjoy sitting down with homebuyers and having conversations about what really matters when choosing a property.

At our recent seminar in The Serra Residences sales gallery at Novena, I shared three things that I encourage buyers to think about.

Look at transformation, not only what the neighbourhood is today, but what it could become over the next 10 or 20 years.

Look at supply, understanding what else can be built around you and how scarce your type of property really is.

And look at time, if you intend to hold a home for many years or pass it on to the next generation, tenure deserves consideration too. These were key themes in the research we shared during the ERA Ultimate Consumer Seminar.

But most importantly, there is no “best property” for everyone.

The right home is one that suits your needs, your finances and your plans for the future.

Thank you to everyone who joined Chris and me for the evening. I hope our sharing gave you a few useful perspectives to take away. 🙏

We rise by raising others. ❤️A wonderful evening with Minister Ong Ye Kung, Mayor Alex Yam and fellow business leaders ...
02/10/2026



We rise by raising others. ❤️

A wonderful evening with Minister Ong Ye Kung, Mayor Alex Yam and fellow business leaders at the Club100 NorthWest CDC Charity Golf & Dinner.

Proud to support this meaningful cause as a Platinum Sponsor through our ESG by ERA movement.

Success is more meaningful when we use it to uplift others. Thank you, NorthWest CDC, for bringing us together to make a difference! 🙏

01/10/2026



Could Marina South be Singapore’s next chapter in waterfront living? 👀

When I look at the latest Marina Gardens Lane site, I think the more interesting story is not just about one land parcel. It is about the creation of an entirely new residential neighbourhood in the heart of our city.

URA envisions Marina South as a 45-hectare mixed-use precinct with more than 10,000 homes, supported by two MRT stations and designed around the concept of a sustainable 10-minute neighbourhood.

And this transformation is only beginning.

As more sites are released and the precinct progressively takes shape, I’ll be watching how new supply, pricing and buyer demand develop alongside it.

In property, sometimes the bigger story isn’t the development you see today. It’s the transformation happening around it tomorrow.

What are your thoughts on Marina South’s potential?

01/10/2026



The higher household income ceilings will open up more housing options for more Singaporean families.

The income ceiling for eligible families buying subsidised HDB flats has increased from $14,000 to $16,000, while for eligible new ECs, it has increased from $16,000 to $18,000.

The adjustment reflects how incomes have grown over the years and gives more families access to these housing options.

But here’s something I always remind buyers: eligibility and affordability are two different things.

Just because you qualify for a more expensive home or can borrow more doesn’t necessarily mean you should. Consider your monthly commitments, future family needs and how comfortably you can service your mortgage over the long term.

Higher income ceilings give buyers more choices. The important question is: which choice is right for you?

What do these changes mean for your housing plans? 💬

Giving back isn’t always about giving something new. Sometimes, it’s about giving something a new purpose. 👕❤️As part o...
30/09/2026



Giving back isn’t always about giving something new. Sometimes, it’s about giving something a new purpose. 👕❤️

As part of our Gift-A-Family journey, I had the opportunity to learn more about UNIQLO’s “Neighbours Helping Neighbours” initiative and see their clothing redistribution centre in action.

I was particularly impressed by how the initiative brings two important ideas together - supporting families in need with dignity while giving preloved clothing a second life instead of letting useful resources go to waste.

It resonates strongly with what we are building through . For us, ESG is not just about programmes or one-off activities. It is about finding practical and sustainable ways to care for our communities and make a difference where we can.

Thank you to Gift-A-Family for the invitation and to UNIQLO for sharing this meaningful initiative with us. I look forward to finding more ways we can learn, collaborate and give back together. 🤝❤️

There is something incredibly powerful about a community that consistently shows up for one another.I was glad to atten...
29/09/2026



There is something incredibly powerful about a community that consistently shows up for one another.

I was glad to attend the Boon Lay Gift-A-Family (GAF) Appreciation Lunch recently. It was a deeply heartening afternoon spent celebrating the collective efforts of the individuals and Esteemed Patrons who continue to uplift families and children within the community.

Real estate may be our core business, but empowering people and transforming lives is our purpose. Seeing the unwavering generosity and dedication of everyone involved is a strong reminder of the impact we can make when we come together and why giving back will always remain a priority for us at ERA.

Thank you to the Boon Lay community for having us. We look forward to continuing our support for initiatives that create lasting, positive change ❤️

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450 Lor 6 Toa Payoh
Singapore
319394

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