09/06/2026
Recently, I managed to sell a 2-bedroom, 1-bathroom loft unit.
And honestly, it was not an easy unit to sell.
Before the owner engaged me, another agent had marketed the unit for almost 1 year but did not get much response.
This seller was later recommended to me by one of my clients.
When I first visited the unit and did my presentation to the owner, I already knew this unit would have its own challenges.
The owner had done quite a fair bit of renovation and added some fixtures.
Some buyers may appreciate it.
But some may not.
And if the next buyer wants to remove those fixtures, that becomes an extra cost to them.
So I knew we could not just market this unit in the usual way.
We had to understand its advantages properly and position it to the right group of buyers.
******
The first thing I asked myself was:
Who is the target audience for this unit?
Since it is a 2-bedroom, 1-bathroom loft unit, I would usually categorise it as suitable for:
▪️investors
▪️singles
▪️couples
▪️or small families who appreciate extra vertical space
But at the same time, this unit needed to be priced carefully.
Because in the surrounding projects, buyers have many alternatives.
There are many 2-bedroom, 1-bathroom and 2-bedroom, 2-bathroom units available.
And honestly, most buyers or investors I know would naturally prefer a 2-bedroom, 2-bathroom layout.
So we had to answer this question clearly: Why should a buyer consider this unit?
*****
That was where the loft became important.
Because with the loft, the buyer gets a higher ceiling and a stronger sense of space.
And because of the larger floor area, the PSF becomes much more attractive.
For context, typical 2-bedroom, 2-bathroom units in the area were transacting around $1,764 psf over the past 6 months.
This loft unit, at 807 sqft, eventually sold at about $1,499 psf.
So the angle became clearer.
The buyer is paying for a 2-bedroom unit, but getting extra space and a much lower PSF compared to many surrounding options.
That became the message we needed to bring across.
******
Once the marketing angle was clear, everything had to align.
đź“ŤThe listing write-up.
đź“ŤThe way we spoke to buyers.
đź“ŤThe way we handled enquiries.
đź“ŤThe way we explained the value during viewing.
đź“ŤEven the way we negotiated.
Because sometimes, buyers are not uninterested.
They simply do not understand yet why this unit may make sense for them.
Their first instinct may be:
“2-bedroom, 1 toilet only?”
So our job is to explain the value properly.
To help them see:
âś… the lower PSF
âś… the extra space
âś… the unique loft concept
âś… and why this unit may be a practical choice compared to surrounding alternatives
******
In the end, we managed to sell the unit within the owner’s expectations and timeline.
And this reminded me of something important.
Selling a challenging unit is not just about putting it online and waiting for buyers.
It is about knowing:
🔺what the difficulties are
🔺where the value is
🔺who the right buyers are
🔺and how to position the unit clearly to them
Over the years, I’ve come across many units like this.
Some are difficult because of layout.
Some because of renovation.
Some because of pricing.
Some because buyers have certain assumptions before they even step into the house.
And that is where experience matters.
Because sometimes, the unit is not impossible to sell.
It just needs the right positioning, the right message, and the right explanation to help buyers understand what they are really buying.
That is how we bridge the gap between seller and buyer.
And that is also how a challenging unit can still find the right buyer.
Have questions? Drop me a message to arrange a no-obligation discussion.
