14/06/2026
Not every opportunity should be taken.
Today, I was referred to assist a family with the sale of their HDB. They were on a tight timeline, as the sale proceeds were needed for their upcoming BTO.
After understanding their situation, I shared some strategies that I believed could help improve their chances of selling successfully—especially given the age of the flat and their urgency.
However, I also realised they already had several agents assisting them, and the approach they were comfortable with differed from how I typically market a property.
Over the years, I’ve built systems and strategies that I strongly believe in. If I’m unable to implement them meaningfully, I don’t think adding another agent creates value.
So I told them honestly: stick with a smaller group of agents you already know and trust first.
Sometimes, serving clients isn’t about taking every deal.
It’s about doing what’s genuinely best for them.
Because not all business is good business.
