26/09/2026
🏠 Singapore New Home Demand Is Holding Up — But Buyers Are Becoming More Selective
The latest private residential market numbers reveal an interesting shift.
From January to August 2026, developers launched 4,632 new private homes, while 4,996 uncompleted private homes were sold.
That means sales were almost 8% higher than launches — the first time since 2022 that sales have outpaced launches.
But does this mean buyers should rush into the market? Not necessarily.
Unsold inventory has fallen from a peak of 20,566 units in 2Q2024 to 14,929 units in 2Q2026. However, launches during the first eight months of 2026 were also 27% lower year-on-year. So the decline in inventory reflects both sustained demand and more measured new supply.
💰 Where are buyers putting their money?
Affordability remains a major consideration.
In August 2026, 74.2% of new non-landed private home transactions were below $3 million:
• 35.1% were below $2 million
• 39.2% were between $2 million and $3 million
This tells me something important: buyers are still active, but they are increasingly price-conscious and selective.
🆕 New Launch vs Resale — Which Makes More Sense?
This comparison is becoming increasingly important.
When a comparable new launch commands a substantial premium over resale, don't look only at the words “brand new.”
Ask yourself:
What exactly am I paying the premium for?
Look at the entry price, layout and stack, holding timeline, future competing supply and eventual exit strategy.
At the same time, selected existing projects have offered discounts. These are worth examining, but individual project discounts should not automatically be interpreted as a broad market-wide price correction.
📊 My takeaway
The numbers don't tell us to simply “buy now.”
They tell us that demand remains present while buyers are becoming more discerning.
Whether you're upgrading, investing or buying your next home, the objective shouldn't be to chase whichever project is receiving the most attention.
It should be to find the property where the price, product, location, timeline and exit strategy make sense together.
If you're deciding between a new launch and resale, I can help you run through the numbers and comparable options before you commit.
Zack Liang
Your Property Buddy Zack
ERA Singapore
CEA Reg. No. R073390C
📱 8876 8886
Source: The Edge Singapore, URA data and ERA Research & Market Intelligence, Sep 2026.