21/08/2026
Singapore's home ownership rate is one of the highest in the world, and I don't think enough agents think through what that actually means for prices.
When I run a room and ask how many people don't own a home yet, only a few hands go up. Then I ask how many own more than one property, and a lot more hands go up than you'd expect.
Owning multiple properties is more common than owning none.
So when almost everyone has skin in the game, ask yourself who's going to sit back and let prices fall. Nobody with a house wants their house to be worth less.
That's a foundation under the market that has nothing to do with any launch or any headline. It's just people protecting what they own.
I bring this up because clients keep asking whether prices are going to crash.
Before you talk about supply or measures, start here. Show them how many people in this country have a reason to want prices held up.