Dan and Panda

08/08/2026

3 new exclusive listings. But to me, this isn’t about adding another 3 listings to my portfolio.

It’s 3 homeowners trusting me with probably one of their biggest assets.

And with that trust comes responsibility.

Before I think about advertising, photos or viewings, I ask myself:

Who is the right buyer for this home?

What makes this property different?

And how should we position it against everything else currently on the market?

Because I don’t believe every property should be marketed the same way.

Different home. Different buyer. Different positioning.

Thank you to these 3 homeowners for the trust. 🙏

Now the work begins.

Let’s position them right.

📚 The Positioning Formula

02/08/2026

🎬 Episode 1 | The Positioning Formula (卖房定位学)
Why does one home sell quickly while another sits on the market?
It’s not always the market.
It’s often the positioning.

This is the beginning of a series where I’ll share what I’ve learned over 20 years of helping homeowners navigate the property market.

Watch Episode 1 and let me know what you think.

The right positioning creates desire.

#卖房定位学 RealEstate

28/07/2026

🚨 15-MONTH WAIT IS GONE.

Good news for private property owners thinking of right-sizing into an HDB.

But HDB sellers you should be watching this too. 👀

Your potential buyer pool may have just become bigger.

But more buyers ≠ your home automatically sells higher.

Price gets attention.
Positioning gets chosen.

So which HDBs could benefit most from this policy change?

That’s what I’m breaking down next. 👇

ThePositioningFormula

28/07/2026

🚨 BIG PROPERTY UPDATE: The 15-Month Wait Is GONE.

For the past few years, one question I often hear from private property owners is:

“Dan, if I sell my condo and want to move to HDB, do I really need to wait 15 months?”

As of today, 28 July 2026, the 15-month wait-out period has been removed with immediate effect.

This changes the planning options for many private property owners who are considering right-sizing or restructuring their property portfolio.

But here’s what I think is more important:

A policy change doesn’t automatically mean you should sell.

It means you now have another option and your property plan deserves another look.

🏠 Should I continue holding my private property?

🏠 Should I sell and right-size to an HDB?

🏠 How much cash and CPF could I potentially free up?

🏠 What should I buy next, and how does it affect my retirement or future plans?

🏠 Most importantly when is the right time to make the move?

After 20 years in real estate, one thing I’ve learnt:

The best property decision isn’t always about buying the most expensive property you can afford. It’s about positioning yourself correctly for your next stage of life.

Rules change.
Markets change.
Your strategy should change with them.

If you’re currently holding a private property and this announcement has made you wonder whether your options have changed, drop me a message.

Don’t sell first and plan later.
Plan first. Position correctly. Then make your move.

Dan Soon
Property Positioning Expert | 卖房定位学

#卖房定位学

https://www.channelnewsasia.com/singapore/15-month-wait-out-period-removed-hdb-private-chee-hong-tat-6281891

SINGAPORE: The 15-month wait-out period for people who sell private homes to buy public flats will be removed with immediate effect, said National Development Minister Chee Hong Tat on Tuesday (Jul 28).The COVID-19 pandemic led to delays in BTO construction, causing an imbalance of supply and demand...

24/07/2026

Today reminded me why I still love what I do after 20 years.

We spent two days viewing homes.

Before that, I went through more than 400 listings, shortlisted around 50 and finally selected the 10 that I believed were worth viewing.

On Day 1, my buyer found a home she genuinely liked.

It would have been easy for me to say, “Let’s make an offer.”

But after analysing the layout, pricing, future resale potential and overall value, I couldn’t honestly recommend it.

I told her:

“If I were buying this for myself, I wouldn’t choose this unit.”

We walked away.

On Day 2, we found another home.

High floor.
Great value.
No extension of stay.
It ticked every box she wanted.

Seeing her smile reminded me that my job isn’t to help clients buy any home.

My responsibility is to help them buy the right home.

Sometimes the best advice a property consultant can give is:

“Let’s keep looking.”

This experience reminded me of something I strongly believe:

A good property decision isn’t just about today’s price.

I’ll be sharing more about this in my next video.

19/07/2026

🚨 Your Home Doesn’t Need a Price Cut. It Needs Better Positioning.

If your home has been on the market for weeks or even months without serious offers, don’t rush to reduce your asking price.

The problem may not be your home.
The problem may be how it’s being positioned.

Over the past 20 years, I’ve helped more than 1,500 families buy and sell their homes. One thing has remained true:

Properties don’t always sell because they’re cheaper. They sell because they’re positioned better.

I’ve seen homeowners:
❌ Keep reducing their price.
❌ Blame the market.
❌ Wait endlessly for the “right buyer.”

Yet another similar home sells faster… sometimes at an even higher price.

Why?

Because buyers don’t just compare prices.
They compare value, emotion, confidence and first impressions.

That’s where The Positioning Formula comes in.

Our strategy focuses on:
✅ Attracting the right buyers, not just more buyers.
✅ Creating stronger demand.
✅ Helping your property stand out from competing listings.
✅ Maximising every opportunity before discussing a price reduction.

In today’s market, positioning isn’t a bonus, it’s a necessity.

Before you lower your asking price, ask yourself:

Has your property truly been positioned to achieve its best result?

If you’re thinking of selling and would like an honest opinion on how your home is currently positioned, I’m happy to share my insights.

📩 DM me “POSITION” for a complimentary Property Positioning Review with no obligation.

Sometimes, one small change in strategy can make a big difference in your final selling price.

15/07/2026

The strongest teams don’t hide their challenges. They learn from them. 💚

Every two weeks, we gather not just to celebrate wins, but to openly discuss real case scenarios our teammates are facing.

No judgment.
No ego.
Just one goal finding better solutions together.

Today, we also explored how AI is transforming the way we serve our clients. From improving productivity to creating better marketing and delivering faster solutions, technology isn’t replacing real estate consultants.

It’s empowering those who are willing to learn.

Knowledge shared.
Experience multiplied.
Everyone grows together.

That’s the culture we’re building at our team.

Because when one person improves, the whole team becomes stronger. 🚀

10/07/2026

Winning isn’t luck.

It starts with desire.
It grows with belief.
It becomes reality when a team trusts one another enough to chase the same goal. 💚🚀

That is the biggest lesson I took away from XBC Experience Sales Camp 2026.

Winning was never my main goal. Becoming a better version of myself was.

I’m incredibly grateful to have completed and won every XBC 1.0 camp in 2026. But this achievement isn’t mine alone. It belongs to every teammate who believed in themselves, trusted one another, and gave their very best.

Many people have asked me, “What’s the secret behind winning every XBC this year?”

My answer is simple.

It begins with the desire to win.

If you don’t truly want it, you’ve already lost before the competition even starts.

Then comes belief. Believe in yourself before expecting others to believe in you. Nobody knows if you can achieve it but if you’ve already decided it’s impossible, you’ll never give yourself the chance.

Finally comes trust and influence. I trusted my teammates, and they trusted me. Together, we encouraged one another, challenged one another, and pushed beyond what we thought was possible.

A special thank you to our CEO, Kelvin Fong , for creating a camp that isn’t just about sales. It’s about building stronger mindsets, stronger leaders, and becoming a better version of ourselves than yesterday.

Now it’s time to put everything we’ve learnt into action to serve our clients better, improve our sales, and lead our teams with purpose.

This camp has recharged me with fresh energy, renewed confidence, and an even greater passion to help my team grow.

To every teammate who fought alongside me, thank you. This victory belongs to all of us.

Winning is a habit. Growth is a choice. Let’s keep moving forward. 🚀💚

Kelvin Fong PropNeXperience Vincent Chan Koon Koon Garry Tan Kelly Lim Alex Goh Raymond Tiah Joel Li Gaynor Lim Eddie Lim Nizam Gafoor Panda Joyce

02/07/2026

😂 Can a home viewing be this happy?

If you’re wondering why Khair Cheng is laughing all the way through this video… just watch until the end. 🤣

We’re showcasing a rare exclusive corner unit in Hougang, but more importantly, we’re showing that buying and selling a home doesn’t have to be stressful.

With the right planning, the right strategy, and the right guidance, your property journey can be just as joyful as this video. 😄

Looking for a corner unit in Hougang?
Or wondering if it’s the right time to buy, sell, or upgrade?

Drop us a message, we’ll be happy to help (and maybe share a few laughs too! 😂).

01/07/2026

📉 HDB resale prices have declined for the second consecutive quarter.

Months ago, we shared with many of our clients that we expected the HDB resale market to soften. Based on the current market conditions, our view remains the same, we believe the market could continue to moderate for another 2 to 3 quarters, or possibly longer, depending on supply, demand and the broader economy.

At the same time, private residential prices have remained relatively resilient, although the pace of growth has slowed.

So, what does this mean for homeowners and buyers?

🏡 For HDB upgraders and home buyers:

Many people are asking,
“Should I wait for prices to drop further before upgrading?”

The answer isn’t always yes.

When the market softens, buyers often enjoy more choices, less competition, and stronger negotiating power. Sometimes, the best opportunities come when everyone else is waiting.

If you’ve been thinking about upgrading, this could be one of the best windows to explore your options.

🏠 For HDB owners thinking of selling:

Please don’t panic.

A softer market doesn’t mean your home cannot be sold.

I always believe:
There is no home in Singapore that cannot be sold, only the right positioning, pricing strategy, and marketing approach that will help you achieve the best possible outcome.

Every home has a buyer. The key is knowing how to reach the right buyer.

The biggest mistake isn’t selling in a softer market.
The biggest mistake is using yesterday’s strategy in today’s market.

Whether you’re planning to upgrade, right-size, invest, or simply understand your options, every homeowner’s situation is different. Having the right strategy matters more than trying to perfectly time the market.

❓I’m curious…

If HDB prices continue to moderate over the next few quarters, would you:

🟢 A – Upgrade Now
🟡 B – Wait Another Year
🔴 C – Sell First Before Buying

Comment A, B or C, and let me know your reason.

Or simply comment “UPGRADE” if you’d like me to share the framework we use to help our clients decide whether it’s the right time to make their move.