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“There are a number of people in our professional and personal lives who can serve as members of our ‘coaching team,’” h...
18/07/2022

“There are a number of people in our professional and personal lives who can serve as members of our ‘coaching team,’” he says. When considering who your coaching partners should be, it’s worthwhile considering what ways these individuals can help you and whether they are a good fit for offering you guidance and support. These people could come in the form of mentors, managers, family members or colleagues.

“A key to maximising the value of these relationships is ensuring that our partners have a basic understanding of coaching as a methodology,” Batista says.

Free shipping is a proven tactic for increasing order values and conversion, but rising delivery costs make it difficult...
17/07/2022

Free shipping is a proven tactic for increasing order values and conversion, but rising delivery costs make it difficult for small businesses to sustain. If you decide to offer free shipping, make sure to set a threshold that covers your standard shipping costs, customs duties, the cost of the products, and your profit margin.

Online commerce has enabled businesses to reach consumers around the globe, and attracting buyers means being able to pr...
17/07/2022

Online commerce has enabled businesses to reach consumers around the globe, and attracting buyers means being able to provide a stellar shipping experience. In fact, cross-border ecommerce is projected to make up 22% of ecommerce shipments of physical items in 2022.

Want to use live commerce to your advantage? Sign up on a livestream shopping platform like TalkShopLive and showcase yo...
16/07/2022

Want to use live commerce to your advantage? Sign up on a livestream shopping platform like TalkShopLive and showcase your products to get sales going. If you have a Shopify store, installing one of these apps will help you provide an interactive real-time shopping experience to customers.

Amid a shipping landscape profoundly altered by Amazon’s quick, free delivery, consumers are increasingly expecting cost...
15/07/2022

Amid a shipping landscape profoundly altered by Amazon’s quick, free delivery, consumers are increasingly expecting cost savings when they opt to get their purchases delivered.

According to Jungle Scout’s Q1 2022 Consumer Trends Report, shipping price plays a critical role in online shoppers’ buying decisions, even more so than the product price. Researchers also identified free shipping as an important factor in increasing average order value and basket size. In the report, they say 58% of consumers make sure to spend enough money to qualify for free shipping for online orders.

Just look at the example of Canadian shoe retailer Aldo, which registered 17,000 page views and got a 308% engagement ra...
15/07/2022

Just look at the example of Canadian shoe retailer Aldo, which registered 17,000 page views and got a 308% engagement rate on its site in the first five days after hosting a live shopping event last year. Plus, according to McKinsey, companies implementing live commerce saw conversion rates of close to 30% while also seeing a modest increase in their share of younger audiences—primarily millennials and Gen Z.

Live commerce first took off about five years ago in China. Now, it’s paving the way for businesses in other countries t...
15/07/2022

Live commerce first took off about five years ago in China. Now, it’s paving the way for businesses in other countries to deliver unique customer experiences. One thing that’s apparent? Regardless of the location, live commerce returns higher engagement and higher conversion rates than other forms of electronic selling.

As customers expect to find retailers on any platform they frequent, they also expect them to be available and easy to c...
14/07/2022

As customers expect to find retailers on any platform they frequent, they also expect them to be available and easy to contact. In addition, the modern consumer expects instant access to help and support from any business they communicate with. AI can help in this respect.

Shoppable social media simply transforms great social content into a buying opportunity. It shortens the sales funnel an...
14/07/2022

Shoppable social media simply transforms great social content into a buying opportunity. It shortens the sales funnel and makes it easier and more convenient for shoppers to buy what they want as they browse their favourite social channels. Modern consumers like to know the story behind the brands they’re buying from, and social content is a perfect way of introducing and marketing products through stories.

Influencer marketing relies upon advocacy from people with great reach online. Wearisma’s research found that in 28% of ...
14/07/2022

Influencer marketing relies upon advocacy from people with great reach online. Wearisma’s research found that in 28% of cases, even when people are unfamiliar with an influencer, their content positively impacts purchase intent. Maximising the potential of influencers can only serve to improve a brand’s chance of success and gain more interest in their products, as well as sales.

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