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05/08/2022

More than a year after supply chains practically ground to a halt, 38% of businesses say that getting inventory is still an issue

05/08/2022

More and more businesses are realizing they can hire anyone from almost anywhere. Many employees, including myself, worked remotely in 2021 due to Covid. If your company was part of that, you probably found it had quite a few benefits for both your business and employees, from boosting productivity and attracting and retaining top talent anywhere to improving work-life balance.

Offering seamless ways to get paid is a big part of providing a great customer experience. Companies supporting new mobi...
04/08/2022

Offering seamless ways to get paid is a big part of providing a great customer experience. Companies supporting new mobile based payment methods will see an increase in repeat business

Small businesses will need to look to external talent, companies, agencies and manufacturing plants to conduct business....
02/08/2022

Small businesses will need to look to external talent, companies, agencies and manufacturing plants to conduct business. As small businesses face major cash flow dilemmas, which are only likely to increase in the current landscape, small businesses should look towards big-picture approaches and move away from in-house operations that drain small businesses' valuable time and resources.

Small businesses are starting to dig into the details of their financials more now than ever. I believe financial coachi...
02/08/2022

Small businesses are starting to dig into the details of their financials more now than ever. I believe financial coaching and growth strategy will be a big focus for the latter half of 2022. It's unfortunate but most small businesses can't afford to hire a CFO. Consultants are the next best thing.

Bringing your data analysis in-house allows you to benefit from full ownership and control of said data too. First-party...
01/08/2022

Bringing your data analysis in-house allows you to benefit from full ownership and control of said data too. First-party data access should be a priority for your organisation so it can quickly meet ever-changing customer demands. It is also valuable for ensuring you can promptly comply with any legal requirements within your industry. Both of these practices are much more difficult if an external agency holds all your customer data and insights.

No 21st-century business can claim to be succeeding if they haven’t maximised the potential of their organisation’s data...
01/08/2022

No 21st-century business can claim to be succeeding if they haven’t maximised the potential of their organisation’s data. Our Report found that 36% of respondents planned to advance their data-driven analytics strategy to create more personalised content in 2022 but is this happening? Personalisation is what the consumer wants, and with quality data analytics, your business can easily deliver it to them. However, one study found that 87% of marketers consider data their company’s most underutilised asset.

48% of respondents in our report stated demand for content had increased in 2021. Therefore, any organisation looking to...
01/08/2022

48% of respondents in our report stated demand for content had increased in 2021. Therefore, any organisation looking to meet the needs of 2022 should have a clear focus on content creation and development. Content lies at the heart of all your marketing efforts, and it is the most effective way of connecting directly with your customer. Quality, evergreen content helps position your brand as an expert within your field and adds value to your customer’s experience beyond your products or services. In addition, a good content marketing strategy helps to tell your brand’s story. Research carried out by Headstream found if people love a brand story, 55% are more likely to buy products, 44% will share the story, and 15% will immediately buy the product. Therefore, quality content helps amplify your messaging as well as increase sales.

Investing for a Rising Rate Environment – based on the Federal Reserve’s pivot at the end of 2021, it appears as though ...
31/07/2022

Investing for a Rising Rate Environment – based on the Federal Reserve’s pivot at the end of 2021, it appears as though they may now be adopting a more hawkish stance to removing the stimulus provided during the COVID-19 pandemic while helping to combat non-transitory areas of inflation. The “Dot Plot” chart that was released after their December 2021 FOMC meeting shows the median forecast of FOMC voting members projecting three rate hikes of 25 Basis Points (Bp) each in 2022, another three rate hikes of 25 Bp each in 2023, and two additional rate hikes of 25 Bp each in 2024. While it seems unlikely that there will be three rate hikes in 2022 at this time, and those that do occur will likely occur no earlier than the 2nd quarter, it is fair to conclude that we are entering a rising rate environment. Asset classes that have historically performed well during periods of rising interest rates include, but are not necessarily limited to, equities, high yield bonds, precious metal miners, and convertible bonds.

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