Soap making as a business

Soap making as a business You have found the perfect business idea, and now you are ready to take the next step.

Lovely Greens began as a hobby, a dinky little blog site, and a mountain of soap that I didn’t know what to do with. Whe...
26/10/2021

Lovely Greens began as a hobby, a dinky little blog site, and a mountain of soap that I didn’t know what to do with. When I moved to the Isle of Man, I had time to immerse myself in my interests: green beauty, herbal medicine, beekeeping, and gardening.

I started a blog to share ideas, but mostly to meet others who enjoyed the same interests. I was a stay-at-home wife with no kids and no local friends. This is no sob story, though!

I’m going to tell you about how I started, and some things that I’ve learned along the way. Every person who wants to st...
26/10/2021

I’m going to tell you about how I started, and some things that I’ve learned along the way. Every person who wants to start a soap making business will come from a different background, life stage, financial position, and goal.

Some broad points will help everyone, though, and I’m going to run through five of the most important:

How I started Lovely Greens Handmade and tips to help you take your soap making hobby to the next level. Includes my fiv...
26/10/2021

How I started Lovely Greens Handmade and tips to help you take your soap making hobby to the next level. Includes my five main tips for starting a soap making business

There are two questions that I get asked more than any others – how did you end up on the Isle of Man, and how did you become a soap maker? Funnily enough, the two are related, but before we get to that, let’s talk about you.

I’m guessing that you’re either interested in learning to make soap or to start a soap-making business. You’re curious about what it takes and how to begin.

The biggest mistake I see with soapmakers that I've worked with is either pricing their products in such a way that they...
13/10/2021

The biggest mistake I see with soapmakers that I've worked with is either pricing their products in such a way that they feel is affordable or in line with an imaginary market. The problem with this is that many, many, MANY soap companies operating through their own websites, on Etsy/Artfire, or other venues, are creating their pricing on what someone else is doing.

This means the "market price" continues to nose dive - to the point that no soap company who tries to compete on price will ever make a profit.

A few years ago, I set up my soap company at a local indie craft market and found that I was sitting in any maker's nightmare: they had assigned booths so that all similar products were next to each other. I was surrounded by four other soapmakers.

Each soapmaker around me checked out each other's pricing and then set show specials to compete on price - except for me. I stuck to my guns on my pricing, selling my 3-ounce bars of soap for $7 and up.

At the end of the day, every other soapmaker I spoke to reported barely breaking even on the show and walked away disappointed. Since I didn't lower my pricing (thereby avoiding diminishing the perceived value and quality of my products), I walked away with a healthy profit and a sunny disposition.

One of the most common mistakes soapmakers make when they start a soap business is creating a product line around the pr...
13/10/2021

One of the most common mistakes soapmakers make when they start a soap business is creating a product line around the products they like the most. Newsflash: you aren't your target market. If your target market was exactly like you, they would make their own products and start soap business, too.

If your target market would die for a patchouli-scented soap, and you don't make it because you hate the smell (blasphemy!), guess where your customers are going to go? Yup, that's right - they're going to hand their cashola to a soap company that makes the products they want.

If you start a soap business making laundry soap, beard oil, glittery eyeshadow, and baby soap (because those are the products you like to make), then who the heck are you going to market to?

Do you really know of any male infants who miraculously already have a beard the size of their body, do their own laundry, and wear make-up? Right. Start your soap business with a small product line (usually a maximum of 10 products). Have a consistent purpose and focus on a single market.

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a busin...
08/10/2021

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your soap making business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

As a soapmaker, you'll formulate soaps and perhaps other personal cleansing and beauty products according to your own re...
08/10/2021

As a soapmaker, you'll formulate soaps and perhaps other personal cleansing and beauty products according to your own recipes. You will market your offerings along sales channels that might include ecommerce, farmers markets, arts festivals, wholesale placement in spas and boutiques, and even door-to-door sales.

You'll explore a range of options to see where you can find a loyal customer base.

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Kyiv

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+380999045371

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