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Loyalty programmes encourage brand recommendations.Did you know that customer loyalty programmes also encourage recommen...
13/08/2022

Loyalty programmes encourage brand recommendations.
Did you know that customer loyalty programmes also encourage recommendations? In fact, YouGov recently found that a significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty programme. YouGov has developed a framework which explores this tendency.

Product recommendations influence buyer behaviour.It’s not just customer reviews that can influence purchasing decisions...
13/08/2022

Product recommendations influence buyer behaviour.
It’s not just customer reviews that can influence purchasing decisions, but also personalised online experiences that offer product recommendations. Think to the last time you were online shopping. Did you notice a “you may also like” section? Did you respond to this personalised call-to-action? If you did, you’re not alone! In fact, the E-Tailing Group found that 77% of online shoppers admit to have made additional purchases based on personalised product recommendations.

Keep Detailed RecordsAll successful businesses keep detailed records. By doing so, you’ll know where the business stands...
13/08/2022

Keep Detailed Records
All successful businesses keep detailed records. By doing so, you’ll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome those challenges.

Most businesses are choosing to keep two sets of records: one physical and one in the cloud. By having records that are constantly uploaded and backed up, a business no longer has to worry about losing their data. The physical record exists as a backup but more often than not, it is used to ensure that the other information is correct.

“When you talk about the Chico Experience, most people don’t understand it,” says Straus, “but here is a story that illu...
21/07/2022

“When you talk about the Chico Experience, most people don’t understand it,” says Straus, “but here is a story that illustrates it.”

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