Examples of social media promotion from well-known brands

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Examples of social media promotion from well-known brands GoPro is present on a lot of platforms, but they’re using each of these networks differently.

Alongside favourite influencers, Boohoo cleverly engages its audience with its fun, relatable, and pop-culture-fuelled c...
28/10/2021

Alongside favourite influencers, Boohoo cleverly engages its audience with its fun, relatable, and pop-culture-fuelled content, which is always delivered with its similarly friendly and laid back tone of voice. The ability to adapt its content (and tap into current trends) is also key, proven by its recent pivot to – a hashtag related to ‘stay at home style’ during lockdown.

This, and its many other social campaigns, proves that Boohoo is a brand that knows how to stay relevant on social media, irrespective of the state of the wider retail industry.

1. BoohooFashion retailers have felt the heavy impact of the coronavirus pandemic, but Boohoo Group (which includes Pret...
28/10/2021

1. Boohoo
Fashion retailers have felt the heavy impact of the coronavirus pandemic, but Boohoo Group (which includes PrettyLittleThing and Nasty Gal) has been one of the very few to thrive. Boohoo’s sales were up 45% in the quarter to the end of May 2020.

There are many factors involved, of course, but Boohoo’s social media strategy has always been integral to its success, with influencer endorsements enabling the brand to target and engage a young audience on Instagram in particular (where it now has 6.6m followers). In 2018, Boohoo reportedly spent £80m on influencer marketing; a strategy it has since continued.

2. NikeNike is another brand that makes excellent use of social media. With over 93.3 million Instagram followers, 7.95 ...
16/10/2021

2. Nike
Nike is another brand that makes excellent use of social media. With over 93.3 million Instagram followers, 7.95 million Twitter followers, 33.3 million Facebook followers, and a ton of engagement, this brand is no doubt one of the best brands on social media today.

Focusing on its athletes and sports teams instead of the product itself, Nike has drawn its audience’s attention to the people who make the brand. This is evident in their use of their social media platforms.

Nike uses Facebook sparingly, specifically for their big campaigns. This is possibly due to Facebook’s algorithm that prioritizes posts from family and friends on the users’ feeds.

Nike’s Facebook account still has a substantial number of followers, but their Instagram account is where a lot of their fans go for inspiration. This company posts high-quality images of their athletes in action, videos of people working on their fitness, and a lot more. Nike also uses consistent filters and their popular hashtags, like .

1. GoProGoPro, the world’s most versatile camera, has a total of 16.2 million Instagram followers, 2.23 million Twitter ...
16/10/2021

1. GoPro
GoPro, the world’s most versatile camera, has a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a widely used hashtag ( ). This company makes use of its social media platforms very well by creating value, promoting products, and interacting with their customers.

GoPro is present on a lot of platforms, but they’re using each of these networks differently. For instance, they use Facebook to promote their brand, reach new clients, and connect with their existing customers. Instagram is their platform of choice for showcasing the quality of their cameras and promoting user-generated posts. Twitter is used primarily for product announcements as well as for communicating with customers. Their YouTube account is made for uploading videos showing tips and tutorials on how to use their products.

Did you know that a lot of consumers look at social media before deciding on what products to buy? According to a report...
16/10/2021

Did you know that a lot of consumers look at social media before deciding on what products to buy? According to a report by UPS, millennials, some of the largest consumers in the world today, consider social media a part of their shopping experience. In short, social media isn’t only a marketing option but a mandatory part of any business. However, there’s more to it than just creating an account and uploading random posts. It requires strategy, and that isn’t easy. So, how do you do it? Getting some inspiration from the brands that are doing well on social media is a good way to start!

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