Business landscape design

Business landscape design Business landscape design

The third post is all about your competition. We will be spending a good deal of time reviewing how to identify competit...
10/09/2022

The third post is all about your competition. We will be spending a good deal of time reviewing how to identify competitors in your field, and how to make actionable goals around the information you discover.

During the fifth lesson, with the business plan almost finalized, we will focus on marketing. How do you get your compan...
09/09/2022

During the fifth lesson, with the business plan almost finalized, we will focus on marketing. How do you get your company’s brand in front of your consumers and how to actually make the sale. You’d be surprised at how often businesses fail to properly market themselves and then believe that there is just no interest in that area for landscape work. In this lesson we will try and review all the traps and pitfalls of marketing so that you have a good stable plan for getting the word out about your company.

In the fourth lesson we will cover startup costs, licensing, and registering your business. It is often a surprise to pe...
08/09/2022

In the fourth lesson we will cover startup costs, licensing, and registering your business. It is often a surprise to people when they first start out to understand exactly what it will cost to start a business. Some have wild ideas of purchasing a office location on a busy street to bring in clients, while others want to go out an buy brand new installation equipment without knowing how to pay for it. We will cover the do’s and don’t of starting up and how to best calculate your needs for getting the company off the ground.

It is also important to know your potential clients – who they are and how to market to them. We will review tactics to ...
08/09/2022

It is also important to know your potential clients – who they are and how to market to them. We will review tactics to differentiate yourself from competitors and what are the best avenues to get your information to consumers.

In the second lesson we are going to cover industry and customer analysis. Industry analysis is critical on both a macro...
07/09/2022

In the second lesson we are going to cover industry and customer analysis. Industry analysis is critical on both a macro and micro scale to the health of a company. Without understanding the market fluctuations that can influence your profitability you may not know how to deal with downtrends and weather financial storms.

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