07/10/2021
With the population growing more environmentally conscious, car wash's are evolving - with an increasing number of waterless car washes in the UK.
There is still, however, a strong presence of car washes that use rollers and pressure jets. The challenge for you is to choose a concept that meets the desires of your target customers.
Thanks to market research, you'll be able to understand not only what your customers need, but also how often they go to a car wash and their favourite type of washing solution.
For this, you'll have to ask yourself a number of questions:
How many times do your customers, on average, wash their car per year?
Who prefers which type of wash: roller, hand wash or pressure washer?
What is the average budget per customer?
By answering these questions as you go along, you'll be able to make a compelling case that there's space on the market for your car wash. You should also consider analysing trends within the car wash industry to get a grasp on the different types of services you can offer customers.
Next, you need to check out the competition around you (who they are, what services they offer and how much they're making), and get in touch with car wash owners in the area to get a ballpark figure of the number of customers they welcome each year.
When it comes to the car wash business, leave no stone unturned. If you want to convince the investor reading your business plan that your car wash is worth pumping money into, your market research needs to be precise and detailed.