16/07/2022
If you’ve been an internet user at any point since the mid-aughts, you might think you’re familiar with the photo of Paris Hilton wearing a slogan tee that read “Stop Being Poor” at the launch of her sister Nicky’s clothing line in 2005. By the time Hilton revealed that it was Photoshopped in an Instagram captioned “debunking the myth” last year, it was already too late: The public will forever remember (and continue) to circulate the image that was fake. In fact, 17 years later, it appears to still be fresh on the mind of Vetements’s Guram Gvasalia. On Thursday, he brought a version of it back at the presentation of the label’s spring 2023 collection which happened to be held during Paris Haute Couture Week.
The label's spring 2023 collection featured an unmistakable reference to the infamous tee from the mid-aughts.