03/21/2025
FOR IMMEDIATE RELEASE
BETTER HOMES AND GARDENS REAL ESTATE STEINBORN & ASSOCIATES EXPANDS PRESENCE IN SOUTHERN NEW MEXICO WITH STRATEGIC ACQUISITION
Las Cruces-Based Brokerage Expands Reach to Ruidoso and Alamogordo, Creating New Growth Opportunities
LAS CRUCES, N.M. (March 20, 2025) – Better Homes and Gardens Real Estate Steinborn & Associates, a leader in Southern New Mexico real estate for over five decades, has expanded by merging with TRU South Real Estate. This expansion includes new offices in Ruidoso and Alamogordo, increasing the firm’s reach to four locations with 125 experienced brokers. The combined company will operate under the Better Homes and Gardens Real Estate Steinborn & Associates brand, maintaining its long-standing commitment to excellence, service, and community.
Founded in 1968 by David Steinborn, Steinborn & Associates has earned a reputation for integrity, expertise, and community leadership. Now led by Amy and John Hummer and Zane and Kayla Fikany, the company continues to elevate its standard of service, aligning with like-minded real estate professionals to bring greater value to customers and brokers. Bob Moroney, founder of TRU South Real Estate, will continue with the firm in a sales capacity, further strengthening the company's presence in these key markets.
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