03/05/2026
SFGATE: The new status symbol in California real estate isn't wine
The shift definitely aligns with evolving preferences of a younger, affluent demographic. Many Millennials and Gen Z affluent buyers are prioritizing wellness, self-care, and fitness. These buyers often value experiences—like spa-like amenities—over traditional luxury status symbols. The wellness trend also reflects a broader societal move toward healthier lifestyles.
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