Tom Roth Home Sales

Tom Roth Home Sales Tom Roth is an Associate Broker with Keller Williams Real Estate in Allentown. He is committed to helping with the purchase or sale of a house.

It is important for you, the real estate consumer, to have the help you need to succeed.

You’ve probably heard of the Veterans Affairs (VA) home loan. But do you know what it offers?In a recent survey, 68% of ...
05/25/2026

You’ve probably heard of the Veterans Affairs (VA) home loan. But do you know what it offers?

In a recent survey, 68% of Veterans didn’t know they may be able to buy a home with zero money down. 77% didn’t know PMI isn’t always required.

Many also have no idea they may be able to count their Basic Allowance for Housing (BAH) and Basic Allowance for Subsistence (BAS) as income.

Any of those VA loan benefits could make homeownership more achievable than you realize.

If you’ve served (or know someone who has), get in touch with a trusted lender for more information on VA home loan options and what you may qualify for.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

Now might be a smart time to look at newly built homes. Builders are motivated to keep their inventory moving, so they’...
05/22/2026

Now might be a smart time to look at newly built homes.

Builders are motivated to keep their inventory moving, so they’re offering incentives like mortgage rate buydowns and closing cost help to draw in buyers.

It also means they may be more flexible on price. In fact, the median price for newly built homes just hit a five-year low for this exact reason.

Builder perks and lower prices? That’s a combo worth paying attention to.

DM me to talk through what’s available in our area and which builders are offering the best incentives today.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

Nearly 40% of potential sellers say they're planning to offer concessions this year – up from 30% in 2025.That increase ...
05/21/2026

Nearly 40% of potential sellers say they're planning to offer concessions this year – up from 30% in 2025.

That increase means you could see more flexibility on things like sellers covering your closing costs, adjusting the price, or making repairs.

But what’s worth asking for and what’s a long shot will vary depending on where you’re looking. That’s where I can help.

DM me and let's talk about what concessions make sense in our market. Because, for buyers, the right ask could save you thousands.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

You've probably heard that mortgage debt in America just hit an all-time high. And that's true.But here's what the headl...
05/20/2026

You've probably heard that mortgage debt in America just hit an all-time high. And that's true.
But here's what the headline leaves out.

Equity is also near an all-time high. And at $34.1 trillion, it's more than double the $14.4 trillion in debt.

That's a good thing. It means most homeowners own far more than they owe. So, they have a real financial cushion right now.

That’s something homeowners didn’t have during the crash of 2008. Back then, people owed more than their homes were worth. Today, it’s just the opposite.

Homeowners are in a much better position, and the housing market is on stronger footing than the headlines suggest.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

05/19/2026

More Sellers Are Open to Negotiating Right Now

Wondering if buyers ever catch a break in this market? Look at this. 39% of sellers say they expect to make concessions this year. That’s up from 30% in 2025. So, you may have more room to negotiate than you think. Want to know what you can ask for as a buyer? Let’s chat.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

“What if I buy… and home prices go down?” It’s one of the biggest hold ups some buyers have right now.And honestly, with...
05/18/2026

“What if I buy… and home prices go down?” It’s one of the biggest hold ups some buyers have right now.

And honestly, with everything in the news lately, it's easy to see where that's coming from.

No one wants to make a big financial decision at the wrong time.

But here’s the part buyers need to see.

When you look at home prices over the last several decades, data proves prices usually go up, not down.

Yes, there are a few dips in there. But they’re typically small and short-lived. So, while a few markets are seeing slight declines right now, the bigger trend is clear.

Over time, home prices almost always rise.

That’s why buying a home is generally considered a safe long-term investment (especially if you plan to live there for 5+ years).

So, try not to get too caught up in what might happen with home prices next month or next year. Focus on the bigger...

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

Foreclosures are up, but don't panic.Yes, filings have risen over the past year. But zoom out and look at the full pictu...
05/15/2026

Foreclosures are up, but don't panic.

Yes, filings have risen over the past year. But zoom out and look at the full picture.

We're still below historical norms – and nowhere near levels seen around 2008.
This isn't a crash. It's the market returning to normal after foreclosures were artificially low during the pandemic.

And here's something else worth knowing. These are filings. Not all of them will actually turn into completed foreclosures.

If you've been hearing a lot about this lately and want to make sense of what it means, drop a comment or send me a DM. Happy to talk it through.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually ...
05/14/2026

80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually do.

That might sound surprising, but it’s not. It’s normal.

The issue is where those outdating pricing expectations are coming from.

Some sellers are still pricing high just to “see what happens.” And that strategy doesn’t work now that inventory has grown.

When a house is priced above where it should be today, buyers don’t negotiate. They move on to other options.

That’s when homes sit, and sellers have to slash prices – sometimes below what they could’ve gotten if they’d just priced right from the start.

That’s why the sellers getting the best results right now are doing something different.

They’re pricing at (or even slightly below) market value from day 1. Because that’s what creates demand early and puts you in a position to sell faster… and...

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

When’s the last time you checked how much equity you’ve built? Because the number might surprise you.In just the past 6 ...
05/13/2026

When’s the last time you checked how much equity you’ve built? Because the number might surprise you.

In just the past 6 years, the average homeowner has gained over $128,000 – just from price growth and making their payments.

That’s money that could help fund your next move or a major life goal.

And if you’ve lived there longer than 6 years, your number could be even higher.

Want to find out? I’m offering a free equity assessment for homeowners in our market right now. Just send me a DM to get started.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

05/12/2026

Homeowners Have Gained $128k in Equity

When's the last time you checked how much equity you have in your home? Because most homeowners are sitting on more than they think. In just the past 6 years, the typical homeowner has gained over $128k in equity. Your number could be even higher. Want to find out? Let’s talk.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

Thinking about selling your house soon? Don't skip staging. With more houses on the market now, anything you can do to h...
05/11/2026

Thinking about selling your house soon? Don't skip staging.

With more houses on the market now, anything you can do to help yours stand out counts. And while staging costs vary, whatever you spend could pay you back big time.

For example, if you invest the typical $4k for mid-level staging on a $400k home, that can turn into roughly $18k in added value when you sell.

That gives you the potential to net about $14k more at closing – about a 350% return on your investment.

But staging doesn’t have to mean hiring a full crew. There’s an option for almost every budget, from professional staging to virtual staging to simple DIY updates.

DM me if you're getting ready to sell and let's talk about what level of staging makes sense for your house and your budget.

Guiding Smart Moves Since 2006.
If you’re thinking about buying or selling, let’s talk:
📞 (484) 225-9942

Address

1605 N. Cedar Crest Boulevard
Allentown, PA
18104

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