Lora Larimer, Associate Broker, BHGRE - GSA Realty

Lora Larimer, Associate Broker, BHGRE - GSA Realty Full Time Professional Real Estate Services
Real People*Real Service*Real Estate

This ⬇️PSA! 🏠Contact your agent directly if you want to see a property. Zillow is not your friend and is selling your da...
06/10/2026

This ⬇️
PSA! 🏠
Contact your agent directly if you want to see a property. Zillow is not your friend and is selling your data.

PSA for all home buyers because I truly believe most people don’t realize this...

When you click the “TOUR THIS HOME” or “CONTACT AGENT” button on Zillow or any online search portal:

YOU are the product!

Your information is being sold as a lead to an agent paying for buyer opportunities. And 99% of the time, that agent is not the listing agent and has never seen the house either.

Most buyers assume they’re getting connected directly to the listing agent- someone who knows the property, has all the key info on the home, can answer questions, and is simply opening the door because it’s “their listing.”

I know this because I’m having this exact conversation with people. Zillow is actually getting sued for lack of transparency about this exact thing. So, today is the day we’re gonna get real transparent with it on social media. 😂

Here’s what really happens when you click that “Contact Agent” button: You are being routed into their lead system. They are selling your information to a realtor. Sometime more than one realtor...

And listen… if that’s how you want to approach your home search, cool. No judgment. I’m just here to tell you what’s actually happening on the back end because most consumers genuinely have no idea.

I’ve had conversations in the past with buyers who thought they were directly contacting the listing agent. Mostly because they felt like their timing was really far out, and they didn’t want to “bug” the agent they planned on using because it seemed silly in their mind.

Well it’s not!

PLEASE bother your Realtor. That’s literally what we are here for. Send the screenshot. Text the address. Email the Zillow link at 10:42 PM while laying in bed spiraling about interest rates.

Just know what you’re opting into before clicking buttons all over the internet because you don’t know what you don’t know.

Sighed agents everywhere….

06/02/2026

Congratulations to my first time home buyers! Always a pleasure helping someone buy their first home! 🏡💕

05/12/2026

Call me 📱 to see this turn-of-the-century classic home 🏠!! All the mechanics have been updated including a new roof. Give me a call or text for more info or to schedule an appt.

New Listing in Altoona, PA3 beds 2 bathsAvailable at: $239,900For more info click here:
04/28/2026

New Listing in Altoona, PA
3 beds 2 baths
Available at: $239,900
For more info click here:

You will feel right at home the minute you step into this charming Pleasant Valley area home. It has been lovingly maintained and tastefully updated throughout, featuring a primary ensuite bedroom and updated bath on the first floor, updated kitchen with modern finishes and newer flooring. The spaci...

Stop by the Blair Wellness and Senior Expo tomorrow, 9am-12pm at Station Medical Center. Lots of info and giveaways! I’l...
04/18/2026

Stop by the Blair Wellness and Senior Expo tomorrow, 9am-12pm at Station Medical Center. Lots of info and giveaways! I’ll be there, come say hi!

Go visit Lora Larimer our Seniors Real Estate Specialist at the Blair Wellness & Senior Expo tomorrow 4/18, 9am to 12pm at the Station Medical Center.

03/28/2026
If you’re on the fence….🏡💰Give me a call 📞 and let’s chat about your options!
03/23/2026

If you’re on the fence….🏡💰
Give me a call 📞 and let’s chat about your options!

For home sellers hoping to “time” the market, April 12-18 may offer the best opportunity in 2026, according to a new report by realtor.com®. https://bit.ly/40EszIc

Let’s chat!
03/01/2026

Let’s chat!

Are you a realtor looking for the right office? Look no further! Call 814-237-5384 for offices in State College and Altoona PA. Consider commission split, brand, culture, and timing. 🏡🔑

This ⬇️
02/03/2026

This ⬇️

This is the hardest part of your agent's job. Not the marketing. Not the showings. Not the paperwork.

It's watching you let memories dictate the price.

You see a home. Buyers see square footage.
You see twenty years of life. They see outdated finishes.
You remember Christmas mornings. They notice the carpet needs replacing.
You think about the garden you planted. They calculate how much it'll cost to update the kitchen.

And your agent has to navigate that gap.

They have to honor what this place means to you while also protecting you from leaving money on the table because you priced it based on sentiment instead of market value.

They're not heartless. They get it.

They've sat across from hundreds of sellers who are leaving pieces of their lives behind.
They've heard the stories.
They've seen the tears.
They know this isn't just a transaction for you.
They know you're closing a chapter.

But they also know that buyers don't pay extra for your memories.

Buyers don't care that you proposed in that living room.

They don't care that your daughter learned to ride a bike in that driveway. They don't care about the dinner parties or the family gatherings or the quiet Sunday mornings on that back patio.

Buyers care about comps.

About condition.
About whether the house is priced right for the market.
About whether the investment makes sense.
About whether they can see their own future there, not yours.

Your agent's job is to get you the most money possible while also being honest about what the market will actually bear.

And that means sometimes telling you things you don't want to hear.

That the price you want isn't realistic. That the updates you think add value don't move the needle for buyers.
That waiting for "the right buyer who appreciates it" usually just means watching your house sit on the market getting stale.

They're not trying to hurt your feelings. They're trying to protect your equity.

01/28/2026

Address

3316 5th Avenue , Suite 200
Altoona, PA
16602

Website

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