08/22/2026
📊 Days on Market (DOM) isn't just a number—it's one of the strongest pricing signals in real estate.
In 2026, buyers are paying closer attention to market data than ever before. If you don't understand DOM, you're missing one of the biggest opportunities to price strategically and advise clients with confidence.
Here's my AI-powered approach:
→ What is DOM?
Days on Market (DOM) measures how long a property remains active before going under contract.
It helps reveal buyer demand, market velocity, and whether a home is priced appropriately.
→ Why DOM Matters
• A home sitting too long can create buyer skepticism.
• A home that sells too quickly may have been priced too low.
• The right pricing strategy attracts stronger offers while protecting your client's equity.
→ Step 1: Analyze Local DOM with AI
Use Perplexity.ai to research the median DOM for comparable homes within your target neighborhood, price range, and property type.
This gives you a hyper-local benchmark instead of relying on broad market averages.
→ Step 2: Build a Pricing Strategy
Take that DOM data into ChatGPT and ask it to generate:
• An aggressive pricing strategy
• A balanced pricing strategy
• A premium pricing strategy
Along with the reasoning behind each option based on buyer psychology and current market conditions.
→ Step 3: Present Data, Not Opinions
Instead of telling sellers what you think...
Show them what the market is telling you.
When pricing conversations are backed by local data and AI-powered insights, they become collaborative instead of emotional.
The best pricing strategy isn't about chasing the highest number.
It's about positioning the property to maximize demand and achieve the strongest possible outcome.
📈 Better pricing leads to better conversations, stronger offers, and better results.
