06/01/2026
One of the biggest shifts I’m seeing right now? Buyers are incredibly sensitive to pricing.
Even when a home is only $10,000–$15,000 above where recent comparable sales suggest it should be, buyers aren’t automatically stretching to make it work. Instead, they’re slowing down, analyzing the numbers, and digging their heels in to make sure they’re paying what they believe is fair market value.
That doesn’t mean well-priced homes aren’t selling. They absolutely are. In fact, properly priced homes can still generate strong interest and multiple offers.
But today’s buyers have access to more information than ever. They’re comparing recent sales, watching price reductions, and paying close attention to value.
For sellers, that means pricing strategy matters more than ever. The market is still moving, but buyers are far less willing to overlook a price that feels out of sync with the comps.
Have you noticed the same thing while house hunting?
