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The Right Content and The Right to Use It. Six Degrees Research, Rights & Clearances provides rights and clearance services for music, talent, film/TV clips and other intellectual property as well as global research, sourcing and licensing of stock content utilized in advertising, corporate and entertainment projects.

๐—œ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—”๐—œ ๐—ด๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฟ๐—ฒ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐—ฝ๐˜†๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—น๐—ถ๐˜๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป? ๐ŸŽฌThe Motion Picture Association (MPA) and By...
09/09/2026

๐—œ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—”๐—œ ๐—ด๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฟ๐—ฒ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐—ฝ๐˜†๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—น๐—ถ๐˜๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป? ๐ŸŽฌ

The Motion Picture Association (MPA) and ByteDance just inked an agreement establishing copyright guardrails for ByteDanceโ€™s AI video tools. After early friction over viral AI generations of studio IP and celebrity likenesses, both sides chose collaboration over a courtroom.

๐—ž๐—ฒ๐˜† ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€:

โšก ๐—ข๐˜‚๐˜๐—ฝ๐˜‚๐˜ ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ณ๐—ฟ๐—ผ๐—ป๐˜ ๐—น๐—ถ๐—ป๐—ฒ. This deal focuses on blocking unauthorized generations (prompt filters, face-blocking, C2PA credentials) rather than blanket training licenses.

โšก ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—ด๐˜‚๐—ฎ๐—ฟ๐—ฑ๐—ฟ๐—ฎ๐—ถ๐—น๐˜€ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ป'๐˜ ๐—ฒ๐—พ๐˜‚๐—ฎ๐—น ๐—ณ๐˜‚๐—น๐—น ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ. Automated filters catch obvious infringements, but commercial use, likeness rights, and derivative works still require meticulous, item-by-item verification.

โšก ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฒ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ๐˜€ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. Establishing clear IP boundaries early is what makes AI tools safe for commercial adoption.

As AI creation tools and distribution platforms merge, proactive rights management is more essential than ever.


The agreement covers the Chinese tech giant's Seedance video models, as well as TikTok and other products.

๐—œ๐˜€ ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ ๐—น๐—ฎ๐˜„ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฑ๐—ฒ๐—ณ๐—ฒ๐—ป๐˜€๐—ฒ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—”๐—œ ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—ณ๐—ฎ๐—ธ๐—ฒ๐˜€? ๐Ÿค–๐ŸŽคโœจIn a great read by Gowling WLG, the authors break down how Tay...
09/02/2026

๐—œ๐˜€ ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ ๐—น๐—ฎ๐˜„ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฑ๐—ฒ๐—ณ๐—ฒ๐—ป๐˜€๐—ฒ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—”๐—œ ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—ณ๐—ฎ๐—ธ๐—ฒ๐˜€? ๐Ÿค–๐ŸŽคโœจ

In a great read by Gowling WLG, the authors break down how Taylor Swiftโ€”along with Lionel Richie and the Backstreet Boysโ€”is using USPTO trademark filings to protect her voice ("Hey it's Taylor") and likeness against AI misuse! ๐ŸŽ™๏ธ๐Ÿ“ธ

Right of publicity laws can be a total patchwork across different states and countries, making enforcement tricky. ๐Ÿงฉ Moving toward federal trademarks gives talent a much stronger, nationwide tool to stop unauthorized AI clones in their tracks. ๐Ÿ›ก๏ธโšก

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ๐˜€? ๐Ÿค”๐Ÿ’ญ

๐Ÿ”น ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ฏ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—ฒ๐—ฟ: We can't just check copyright and publicity rights anymoreโ€”spoken phrases and signature looks are entering the trademark space. ๐Ÿ”
๐Ÿ”น ๐—”๐—œ ๐˜ƒ๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐—บ๐—ฎ๐—ป๐—ฑ๐—ฎ๐˜๐—ผ๐—ฟ๐˜†: If your campaign or production relies on synthetic audio or digital replicas, double-checking trademark databases is fast becoming a necessity. ๐Ÿšจ

At Six Degrees Rights and Clearances, weโ€™re helping clients navigate these evolving legal boundaries long before assets go live! ๐Ÿš€


Could trademark law become another tool in the fight against unauthorized AI replicas? Taylor Swiftโ€™s recent filings may signal a broader shift in how entertainers and other public figures protect their voices, images and digital identities.

๐—ง๐—ต๐—ฒ ๐—๐—ฎ๐˜†๐—ฑ๐—ฒ๐—ป ๐——๐—ฎ๐—ป๐—ถ๐—ฒ๐—น๐˜€ / ๐—Ÿ๐—ฆ๐—จ ๐—ฑ๐—ถ๐˜€๐—ฝ๐˜‚๐˜๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—บ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐—ฐ๐—น๐—ฎ๐˜€๐˜€ ๐—ถ๐—ป ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐—ก๐—œ๐—Ÿ ๐—ฟ๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ. ๐Ÿˆโš–๏ธWhen Jayden Danielsโ€™ camp ...
08/26/2026

๐—ง๐—ต๐—ฒ ๐—๐—ฎ๐˜†๐—ฑ๐—ฒ๐—ป ๐——๐—ฎ๐—ป๐—ถ๐—ฒ๐—น๐˜€ / ๐—Ÿ๐—ฆ๐—จ ๐—ฑ๐—ถ๐˜€๐—ฝ๐˜‚๐˜๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—บ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐—ฐ๐—น๐—ฎ๐˜€๐˜€ ๐—ถ๐—ป ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐—ก๐—œ๐—Ÿ ๐—ฟ๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ. ๐Ÿˆโš–๏ธ

When Jayden Danielsโ€™ camp sent a cease-and-desist to LSU over re-issuing his #5 jersey, the underlying legal mechanism was key: **revoking NIL rights after the post-competition grace period.**

His contract granted LSU a 180-day post-expiration window to use his Name, Image, and Likeness after his final game. With that window closed, cutting off LSUโ€™s commercial rights became his primary leverage.

๐—ž๐—ฒ๐˜† ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ & ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€:

๐Ÿ“Œ ๐—”๐˜‚๐—ฑ๐—ถ๐˜ ๐—ด๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฑ๐˜€: Don't assume archival promotional rights continue indefinitely once post-enrollment windows expire.

๐Ÿ”’ ๐—œ๐—ฃ ๐˜ƒ๐˜€. ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ: An athlete may not trademark a jersey number outright, but revoking image rights heavily restricts institutional marketing and co-branding.

โœ๏ธ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€: Define clear terms around post-graduation archival usage, legacy marketing, and numeric associations up front.

As NIL matures, the boundary between institutional tradition and athlete brand ownership is moving fast.


Commanders quarterback Jayden Daniels informed LSU that it can no longer use his name, image and likeness and said he felt "profoundly disrespected" after the school allowed cornerback DJ Pickett to wear his former No. 5 jersey.

๐—ฆ๐—ผ๐—ป๐˜† ๐˜ƒ๐˜€. ๐—จ๐—ฑ๐—ถ๐—ผ: ๐—ช๐—ต๐˜† ๐˜๐—ต๐—ฒ ๐—Ÿ๐—ฎ๐˜๐—ฒ๐˜€๐˜ $๐Ÿฐ.๐Ÿฑ๐—• ๐—Ÿ๐—ฎ๐˜„๐˜€๐˜‚๐—ถ๐˜ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—š๐—ฎ๐—บ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—”๐—œ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ โš–๏ธ๐ŸŽตBeyond the head-spinning dolla...
08/19/2026

๐—ฆ๐—ผ๐—ป๐˜† ๐˜ƒ๐˜€. ๐—จ๐—ฑ๐—ถ๐—ผ: ๐—ช๐—ต๐˜† ๐˜๐—ต๐—ฒ ๐—Ÿ๐—ฎ๐˜๐—ฒ๐˜€๐˜ $๐Ÿฐ.๐Ÿฑ๐—• ๐—Ÿ๐—ฎ๐˜„๐˜€๐˜‚๐—ถ๐˜ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—š๐—ฎ๐—บ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—”๐—œ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ โš–๏ธ๐ŸŽต

Beyond the head-spinning dollar amount, there are a few really interesting clearance angles every music and legal team should have on their radar:

1๏ธโƒฃ ๐—Ÿ๐—ถ๐—ฐ๐—ฒ๐—ป๐˜€๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐—ฎ๐—น๐˜€ ๐—ฐ๐˜‚๐˜ ๐—ฏ๐—ผ๐˜๐—ต ๐˜„๐—ฎ๐˜†๐˜€. Udio recently struck deals with UMG, Warner, and others. Sony is now using those exact deals to argue that a market for training data existsโ€”making Udioโ€™s "fair use" defense a much tougher sell.

2๏ธโƒฃ "๐—•๐—น๐—ฎ๐—ฐ๐—ธ ๐—ฏ๐—ผ๐˜…" ๐—”๐—œ ๐—ถ๐˜€๐—ป'๐˜ ๐—ถ๐—ป๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—ฎ๐—ป๐˜†๐—บ๐—ผ๐—ฟ๐—ฒ. Sony found these 30k+ tracks using audio fingerprinting during court discovery. If you're clearing AI tech for projects, assume ingestion sources will eventually come to light.

3๏ธโƒฃ ๐—›๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ฐ๐—ฟ๐—ฎ๐—ฝ๐—ฒ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€. The lawsuit calls out stream-ripping YouTube tracks (via tools like YT-DLP) as a direct violation of DMCA anti-circumvention rules. Itโ€™s not just about what the AI outputsโ€”it's how the dataset was built in the first place.

Relying on unvetted, scraped datasets is becoming a massive liability. Clean, fully opt-in training data is quickly becoming the only safe path forward.



Sony Music Entertainment has once again sued the AI music generator Udio over 30,000 songs allegedly used to train its models.

๐Ÿšจ๐—ง๐—ต๐—ฒ ๐—น๐—ผ๐—ป๐—ด-๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ผ๐—ณ๐—ณ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ซ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—บ๐˜‚๐˜€๐—ถ๐—ฐ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ต๐—ฎ๐˜€ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฎ๐—ป ๐—ฒ๐—ป๐—ฑ.๐ŸšจAfter a super messy y...
08/12/2026

๐Ÿšจ๐—ง๐—ต๐—ฒ ๐—น๐—ผ๐—ป๐—ด-๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ผ๐—ณ๐—ณ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ซ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—บ๐˜‚๐˜€๐—ถ๐—ฐ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ต๐—ฎ๐˜€ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฎ๐—ป ๐—ฒ๐—ป๐—ฑ.๐Ÿšจ

After a super messy year in federal court, Elon Muskโ€™s X and the major music publishers (UMG, Warner, Sony, and the NMPA) have officially dropped their lawsuits with prejudice. ๐Ÿค

The original $250M lawsuit kicked off because X was basically the only major platform trying to avoid blanket music licensing for user uploads. X fought back with antitrust claims, but both sides just walked away with a confidential settlement. ๐Ÿคซ

Hereโ€™s why this matters for those of us in rights & clearance:

๐ŸŽถ ๐—•๐—น๐—ฎ๐—ป๐—ธ๐—ฒ๐˜ ๐—น๐—ถ๐—ฐ๐—ฒ๐—ป๐˜€๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ธ๐—ถ๐—ป๐—ด. Relying purely on DMCA takedown notices for user-generated content just isn't sustainable at scale. Blanket licenses keep platforms legal and creators happy.

โš–๏ธ ๐—”๐—ป๐˜๐—ถ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฒ๐—ฟ๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜ ๐—ฎ ๐˜€๐—ต๐—ผ๐—ฟ๐˜๐—ฐ๐˜‚๐˜. Trying to argue that rights holders are "colluding" by enforcing their copyrights rarely works out as a legal shield.

๐Ÿ’ผ ๐—ฆ๐—ฒ๐˜๐˜๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ = ๐—น๐—ถ๐—ฐ๐—ฒ๐—ป๐˜€๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐—ฎ๐—น๐˜€ ๐—ถ๐—ป๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด? When cases like this disappear overnight, it almost always means commercial licensing deals were signed behind closed doors. Expect music integration tools on X soon!

๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†: You canโ€™t outrun copyright law forever! Eventually, every tech giant comes back to the table. ๐Ÿ“‘โœจ


Music publishers and Elon Muskโ€˜s X have ended their copyright and antitrust legal battle in a surprise settlement. The agreement brings an abrupt end to one of the most closely watched disputes between the social media industry and the music business after more than a year in federal court. Music ...

๐—ช๐—ต๐˜† "๐—ข๐˜‚๐—ฟ ๐—ฉ๐—ฒ๐—ป๐—ฑ๐—ผ๐—ฟ ๐—”๐˜€๐˜€๐˜‚๐—ฟ๐—ฒ๐—ฑ ๐—จ๐˜€" ๐—œ๐˜€๐—ป'๐˜ ๐—ฎ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐Ÿ’กThe $15M copyright and right of publicity lawsuit filed...
08/05/2026

๐—ช๐—ต๐˜† "๐—ข๐˜‚๐—ฟ ๐—ฉ๐—ฒ๐—ป๐—ฑ๐—ผ๐—ฟ ๐—”๐˜€๐˜€๐˜‚๐—ฟ๐—ฒ๐—ฑ ๐—จ๐˜€" ๐—œ๐˜€๐—ป'๐˜ ๐—ฎ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐Ÿ’ก

The $15M copyright and right of publicity lawsuit filed by Dua Lipa against Samsungโ€”and Samsungโ€™s responseโ€”is a great reminder of why rights and clearance work gets so tricky.

๐—ค๐˜‚๐—ถ๐—ฐ๐—ธ ๐—ฟ๐—ฒ๐—ฐ๐—ฎ๐—ฝ: Dua Lipa sued after a backstage photo of her ended up on Samsung TV product boxes in stores nationwide. Samsungโ€™s response? Essentially, "Our third-party content partner gave us the image and told us it was cleared for retail packaging."

Whether Samsung ultimately wins or gets indemnified, this is a textbook example of where clearance workflows break down in the real world:

๐Ÿ’ก ๐—œ๐—ป๐—ฑ๐—ฒ๐—บ๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜„๐—ผ๐—ปโ€™๐˜ ๐˜€๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป
A solid contract clause might protect your bank account eventually, but it won't prevent a massive $15M public lawsuit or keep product boxes from getting pulled off shelves today.

๐Ÿ’ก ๐—œ๐—ป-๐—ฎ๐—ฝ๐—ฝ ๐—จ๐—œ ๐˜ƒ๐˜€. ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฃ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ผ๐˜๐—ฎ๐—น๐—น๐˜† ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐—ฏ๐—ฒ๐—ฎ๐˜€๐˜๐˜€
Getting rights to show a photo inside a streaming app or video thumbnail is not the same as slapping that artist's face on physical retail boxes. Packaging implies endorsementโ€”and that immediately triggers right of publicity and false association risks.

๐Ÿ’ก ๐—ง๐—ต๐—ถ๐—ฟ๐—ฑ-๐—ฝ๐—ฎ๐—ฟ๐˜๐˜† ๐—ฎ๐˜€๐˜€๐—ฒ๐˜๐˜€ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐—ผ๐—ฝ๐—ถ๐—ป๐—ถ๐—ผ๐—ป๐˜€
When assets move through long licensing chains, restrictions often get lost in translation. For high-visibility packaging or ad campaigns, relying solely on a vendor's say-so without seeing the chain-of-title is a high-stakes gamble.



Samsung has responded to Dua Lipa's lawsuit, claiming that the use of her image on a television box was authorized by a third party.

You canโ€™t hire ๐—ง๐—ฎ๐˜†๐—น๐—ผ๐—ฟ ๐—ฆ๐˜„๐—ถ๐—ณ๐˜ for a brand campaign by sending her a DM. โŒ Sheโ€™s got people for that.The best brand partner...
07/29/2026

You canโ€™t hire ๐—ง๐—ฎ๐˜†๐—น๐—ผ๐—ฟ ๐—ฆ๐˜„๐—ถ๐—ณ๐˜ for a brand campaign by sending her a DM. โŒ Sheโ€™s got people for that.

The best brand partnerships are built through ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†, ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€, ๐—ป๐—ฒ๐—ด๐—ผ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐˜„๐—ต๐—ผ๐—น๐—ฒ ๐—น๐—ผ๐˜ ๐—ผ๐—ณ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐ŸŽฏ

Thatโ€™s why we offer ๐—–๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ถ๐˜๐˜† ๐—ข๐˜‚๐˜๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต, ๐—ก๐—ฒ๐—ด๐—ผ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ป๐—ด as a service. ๐Ÿ’ผ

In our latest blog, we break down what it really takes to turn ๐—ฎ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ถ๐˜๐˜† ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ. ๐Ÿ“โœจ


When a client wants recognizable talent for a campaign, we donโ€™t go straight to the star. Six Degrees has the expertise to pitch creative brand concepts to management for top talent. We understand the best way to reach the proper team, strategize the presentation, negotiate the bottom line, and dr...

๐Ÿ‘Ÿ ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜: ๐—” ๐—Ÿ๐—ฎ๐—ฝ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐——๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐— ๐—ฒ๐—ฎ๐—ป ๐—ฎ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐˜€ ๐—จ๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—š๐—ฟ๐—ฎ๐—ฏ๐˜€ ๐Ÿ”For anyone working in rights, c...
07/22/2026

๐Ÿ‘Ÿ ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜: ๐—” ๐—Ÿ๐—ฎ๐—ฝ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐——๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐— ๐—ฒ๐—ฎ๐—ป ๐—ฎ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐˜€ ๐—จ๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—š๐—ฟ๐—ฎ๐—ฏ๐˜€ ๐Ÿ”

For anyone working in rights, clearance, and brand protection, the latest ruling in ๐˜›๐˜ฐ๐˜ต๐˜ข๐˜ญ90 ๐˜“๐˜“๐˜Š ๐˜ท. ๐˜•๐˜ช๐˜ฌ๐˜ฆ, ๐˜๐˜ฏ๐˜ค. (E.D. La., June 22, 2026) is a massive case study on the hidden risks of legacy IP and retro revivals. โšฝ๐Ÿ“‰

๐—ง๐—ต๐—ฒ ๐—ง๐—Ÿ;๐——๐—ฅ: ๐Ÿ“ Nike let its federal registration for the iconic "TOTAL 90" soccer mark lapse back in 2019. Seeing an opening, a third-party company (Total90 LLC) swooped in, registered the mark, and later sued Nike for trademark infringement and "reverse confusion" when Nike launched a massive retro comeback ahead of the World Cup. ๐Ÿ†

However, the federal court just handed Nike an early win by denying a preliminary injunction. The key takeaway? Even though Nikeโ€™s federal registration expired, the court found that its limited, "thin" commercial use post-2019 was enough to defeat the abandonment claim. โš–๏ธ

๐—ž๐—ฒ๐˜† ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€:

1๏ธโƒฃ ๐—จ๐˜€๐—ฒ ๐—ง๐—ฟ๐˜‚๐—บ๐—ฝ๐˜€ ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: In the U.S., trademark rights flow from actual use in commerce, not just a USPTO piece of paper. Common law rights can survive a lapsed registration if the legacy brand owner maintains even a minor market presence. ๐Ÿช
2๏ธโƒฃ ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ถ๐˜€๐—ธ ๐—ผ๐—ณ "๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ ๐—”๐—ฟ๐—ฏ๐—ถ๐˜๐—ฟ๐—ฎ๐—ด๐—ฒ": Snapping up expired corporate marks with the intent to leverage or sell them back is a high-risk gamble. If the original giant can prove continuous "thin use" or residual goodwill, your clean priority disappears. ๐Ÿ’ฅ
3๏ธโƒฃ ๐—–๐—ผ๐—บ๐—ฝ๐—ฟ๐—ฒ๐—ต๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐— ๐—ฎ๐—ป๐—ฑ๐—ฎ๐˜๐—ผ๐—ฟ๐˜†: When clearing a brand nameโ€”especially names steeped in nostalgiaโ€”you cannot rely solely on the USPTO registry. A thorough clearance strategy must evaluate historical market use, common law presence, and the prior ownerโ€™s intent to revive. ๐Ÿ•ต๏ธโ€โ™‚๏ธ

In the rights and clearance world, "expired" doesn't always mean available. Thorough due diligence goes well beyond the status field on a database. ๐Ÿ›‘


A federal judge ruled for Nike in rejecting a motion for an injunction against the sneaker company over its use of Total 90.

๐ŸŽต ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป: The Cost of "Test Driving" Uncleared Music A federal jury just found Ye (Kanye West) liable...
07/15/2026

๐ŸŽต ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป: The Cost of "Test Driving" Uncleared Music

A federal jury just found Ye (Kanye West) liable for $450,000 in damages for using an uncleared 1-minute instrumental track during a livestreamed stadium listening party.

For rights and clearance professionals, this verdict highlights two crucial rules:

1๏ธโƒฃ "๐—œ๐—บ๐—ฝ๐—น๐—ถ๐—ฐ๐—ถ๐˜ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€" ๐——๐—ผ๐—ป'๐˜ ๐—˜๐˜…๐—ถ๐˜€๐˜ ๐—ถ๐—ป ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ: The defense argued Ye was just "test driving" the track while negotiations were ongoing. The jury rejected this. Publicly streaming or performing an asset before a license is fully executed is a massive compliance riskโ€”even if it's a one-time promotional use.
2๏ธโƒฃ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ถ๐˜€ ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: The plaintiff originally sued over the final album version, but the judge threw out the composition claims because the creators hadn't transferred those rights to the plaintiff in writing. A broken chain of title saved Ye from much larger damages.

๐—ง๐—ต๐—ฒ ๐—•๐—ผ๐˜๐˜๐—ผ๐—บ ๐—Ÿ๐—ถ๐—ป๐—ฒ: Never rely on "industry norms" or ongoing negotiations. If itโ€™s hitting a public or livestreamed stage, clear it first.



The case that started out as a bid to claim damages over the final version of "Hurricane" was trimmed ahead of trial to a spat over a one-off performance over a prerecorded track.

๐Ÿšจ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜: Can you sue for copyright infringement if you only hold partial rights? โš–๏ธA major U.S. appea...
07/08/2026

๐Ÿšจ ๐—ฅ๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜: Can you sue for copyright infringement if you only hold partial rights? โš–๏ธ

A major U.S. appeals court decision just revived a copyright battle over Annie Leibovitzโ€™s iconic Star Wars photosโ€”and it's a huge win for the licensing industry! ๐Ÿ“ธโœจ

๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ฒ: A licensing agency sued a media outlet for using Leibovitz's photos without permission. A lower court originally dismissed it, claiming the agency couldn't sue because Leibovitz retained a few personal carve-out rights.

๐—ง๐—ต๐—ฒ ๐—™๐—น๐—ถ๐—ฝ: The appeals court reversed this, reinforcing a crucial IP rule: Copyright is divisible. You don't need to own 100% of the rights to sue for infringementโ€”just the specific exclusive right that was violated. ๐ŸŽฏ

๐—ช๐—ต๐˜† ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐˜€:
โœ๏ธ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐—ฐ๐˜ ๐—ฆ๐—ฎ๐—ณ๐—ฒ๐˜๐˜†: Artist carve-outs (like keeping rights for personal promotion) won't accidentally strip a licensing agency of its power to sue infringers.
๐Ÿ›ก๏ธ ๐—–๐—ต๐—ฎ๐—ถ๐—ป ๐—ผ๐—ณ ๐—ง๐—ถ๐˜๐—น๐—ฒ: It protects exclusive distributors even when third-party publishers (like Vanity Fair) have prior non-exclusive usage rights.

Exclusivity isn't an all-or-nothing game! ๐Ÿงฉ Under U.S. copyright law, a partial exclusive right is still legally enforceable.



A long time ago, in a courtroom not so far away, a district court threw out a copyright lawsuit for โ€˜Alderaanโ€™ reasons. Last week, an appeals court ruled that it was wrongly dismissed

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