Ashley Gershowitz, Realtor

06/09/2026

Whether you're dreaming about buying your first home or wondering if it’s time to move on from the one you're in, affordability is probably weighing on your mind.

05/28/2026

Want to know the #1 thing homeowners regret after selling without an agent? It’s that they didn’t know how to price their house for today’s market. And it shows.

59% of sellers who list their house on their own miss the mark on pricing and end up having to drop their price at least once.

And the truth is, most buyers don’t see price cuts as a second chance. They see them as a red flag something’s seriously wrong with the house.

That's why, in the end, the homeowner may actually walk away with less than if they’d just used an agent.

So, skip the headache and the hassle. And hire a pro.

DM me if you want to know what your house could sell for.

05/27/2026

Today, the biggest risk of selling without an agent isn’t the paperwork or the hassle. It’s the price. And once pricing goes wrong, it’s hard to course correct.

So, if you’re thinking about selling and want to understand what your home would realistically go for in our market today, let's connect. A quick pricing conversation now can save you from bigger regrets later.

Want to know the #1 thing homeowners regret when they sell without an agent? It’s that they didn’t price their house correctly for their current market.

05/25/2026

Selling your house is absolutely possible right now. But you can’t approach it the same way you did in 2021.

Buyers have more choices today, and their expectations are higher. You have to adapt your strategy based on that.

I put together a breakdown of the biggest mistakes some sellers are making this year, so you know how to get ahead.

Message me and I’ll send you the details. The right approach changes everything.

05/24/2026

While online tools can give you a rough starting point, only a local expert can give you a price that actually works.

If you want to know the right number for your house, not just the easiest one to find, let’s talk.

There’s one decision you're going to make when you sell that determines whether your house sells quickly, or it sits.

05/23/2026

The sellers who succeed in this market aren’t doing anything extreme. They’re pricing their house right, making strategic repairs, getting local guidance, and making decisions based on how buyers actually behave today. Those small but mighty mindset shifts could make or break your sale.

Want a real plan tailored to your home and your neighborhood? Let’s talk.

Let’s be clear: selling your house is absolutely possible right now. According to the National Association of Realtors (NAR), roughly 11k homes sell every day in this country.

05/23/2026

As we enjoy our Memorial Day weekend, let us not forget the sacrifices that so many servicemen and servicewomen, as well as their families, made to protect our freedoms in the greatest nation of all time!

05/22/2026

There’s one number that decides how your sale goes before buyers ever step inside your home – and that’s your asking price.

Set it too high, and your house sits while buyers scroll past it.
But set it too low and you’ll leave real money on the table.

Here’s the problem. A lot of homeowners are basing their number on an online home value tool. And that’s where things can go sideways.

DM me and I’ll help you get the number that’s actually working in our market right now.

05/21/2026

80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually do.

That might sound surprising, but it’s not. It’s normal.

The issue is where those outdating pricing expectations are coming from.

Some sellers are still pricing high just to “see what happens.” And that strategy doesn’t work now that inventory has grown.

When a house is priced above where it should be today, buyers don’t negotiate. They move on to other options.

That’s when homes sit, and sellers have to slash prices – sometimes below what they could’ve gotten if they’d just priced right from the start.

That’s why the sellers getting the best results right now are doing something different.

They’re pricing at (or even slightly below) market value from day 1. Because that’s what creates demand early and puts you in a position to sell faster… and potentially for more.

So don’t price based on the past. Price for today’s market.

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