03/18/2026
PT 6 of Why a Buyers Broker Matters
Perhaps the biggest misconception amongst Buyers is that they can save money by dealing with the Seller’s Listing Broker directly. Firstly, it should be understood that most Listing contracts specifically state that if there is no buyer broker involved, the Listing Broker (not the Buyer or Seller) gets the extra commission money already earmarked to go to the Buyer’s Broker. So this means the Listing broker gets paid more, and still represents the Seller and the transaction - NOT the Buyer. The money does NOT come off the Sales Price! Additionally, ask yourself what the likely outcome is if the following were to occur….
What if the Seller would have taken a lower price than what you offered? What if there is an issue with the home that you don’t understand or realize creates a higher risk? What if there is a superior property available that is poorly marketed and you miss it? What if an issue arises on repairs or a negotiation needs to occur - do you think the Listing Broker is advocating for you? The law says that they have to advocate for the completion of a successful transaction at that point - not to advocate for the buyer or seller. So you might think that you’ve hacked the system and saved yourself money, but you’ll likely never know what you missed, and your situation could be worse than you realize. A good Buyer’s Broker will also be a better negotiator than you will be. You may be top of your game in your field, but you are not negotiating real estate deals daily, from an informed, confident position, and don’t have the same abilities as someone who does. That discount that you thought you were saving could have been negotiated for you by your broker, without you giving up your representation.
In short, a buyer’s broker isn’t just helping you find a home — they’re protecting your investment, your time, and your peace of mind.