Jerry Cohen - Atlanta Realtor

Jerry Cohen - Atlanta Realtor Atlanta Real Estate Advisor providing clear guidance for buyers, sellers, and investors.

My approach is calm, strategic, and focused on helping clients make decisions that support both today’s needs and long-term goals.

09/03/2026

$200 a month in cash flow sounds like a good rental. Until one bad year wipes out three years of it.
That’s why I don’t start with the monthly cash-flow number anymore.

I want to know what could happen over the next few years.

Roof. HVAC. Turnover. Rent growth. And whether I’d still like the property after paying for the things the spreadsheet makes easy to overlook.
Cash flow matters.

But I want the property to make sense first and the cash flow to confirm it, not convince me.

🎥 In this video, I walk through one of the filters I use before buying a rental.

Looking at an Atlanta investment property? Send it to me. I’m happy to tell you where I’d slow down before making an offer.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

09/03/2026

Looking for something to do around Atlanta this long weekend?

I put together a few ideas worth checking out, from Dragon Con and the Aflac Kickoff Game to live music, festivals, Stone Mountain’s Labor Day Lasershow, family activities and more.

A few quick tips: some events are free, others require tickets, and downtown will be especially busy with Dragon Con and the football game. MARTA is adding extra rail service Saturday and Sunday, so for some events it may be easier than dealing with parking.

Save this post for the weekend and send it to someone looking for plans.

And as always, if you need anything around Atlanta real estate, buying, selling or investing, reach out. I’m always happy to help.

Jerry Cohen
Real Estate Advisor | Keller Williams North Atlanta
678-975-0441
[email protected]

You bought a rental because the numbers showed monthly cash flow. Before you trust that number, check what went into it....
09/01/2026

You bought a rental because the numbers showed monthly cash flow. Before you trust that number, check what went into it.

How many months of rent were counted? What was reserved for the roof, HVAC, water heater and other major repairs? A projection can look strong simply because vacancy and future repairs were left out.

Save this for your next property review.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

08/31/2026

Not sure the house is too big? Try counting hours instead of square feet.

Add up the yard, the cleaning, the rooms you walk through and never sit in, the repairs you keep meaning to get to. For a lot of people it comes to about a weekend a month. That number is usually more honest than square footage, because it's the one you actually feel.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

08/27/2026

What would you do with a $10,000 seller credit?

Most buyers immediately think: “Take it off the price.”
That sounds logical. But depending on your loan and your situation, it may not be where that $10,000 helps you the most.

You may be able to use it toward:
• Lowering the purchase price
• Covering allowable closing costs
• Buying down the interest rate

The question I like to ask buyers is simple:
What matters more right now, lowering your monthly payment or keeping more cash in your pocket at closing?
Same $10,000. Very different impact.
Before answering the seller, run the options with your lender and see what each one actually does for you.

What would you choose?

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

Thinking about buying and selling around the same time? Send me your current address and we can map both timelines befor...
08/25/2026

Thinking about buying and selling around the same time? Send me your current address and we can map both timelines before you start shopping.

Most people start with the exciting part: finding the next home. I understand why. But if your sale, financing, and move are not prepared, pressure can start shaping the price, terms, and timing.

The goal is not to move faster. It is to know your options early and move more steadily.

Jerry Cohen
The Ohana Real Estate Group
Keller Williams North Atlanta
678-975-0441

A tenant already in place can make a rental look easier than it really is.Rent is coming in, no immediate vacancy. On pa...
08/24/2026

A tenant already in place can make a rental look easier than it really is.

Rent is coming in, no immediate vacancy. On paper that feels like a head start.

But before I get excited about the income, I want to understand what I'm stepping into. Is the rent at market? When does the lease end? What's the payment history? What deposit is being transferred?

Then one more: if this tenant moved out shortly after closing, would I still want this property? That's usually a better test of the investment.

Looking at an occupied rental? Send me the address and I'll tell you what I'd want to look at.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

08/22/2026

A lot can change in five years including what your home may be worth.

This Johns Creek property’s estimated value increased by more than $207,000 over that period.

But the online number is only where I’d start.

Condition, renovations, the exact location, recent sales and what buyers are doing right now can all affect the picture.

Most homeowners know their home has probably appreciated. The better question is:

What could it actually be worth in today’s market?

Comment VALUE or send me your address and I’ll take a local look.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

08/22/2026

Before you get in the Chattahoochee… check this. 👀
We came to Azalea Park ready to paddleboard today, but the water looked unusually brown.

Instead of guessing, we checked the USGS BacteriALERT a great local resource that shows current water-quality conditions.

Today’s nearby bacteria readings were elevated, so we decided to enjoy the park and save the SUP for another day.

New to Roswell or North Atlanta? Save this one.
👉 ga.water.usgs.gov/bacteria/

08/20/2026

Modern rental in Alpharetta zoned for top-rated Denmark High school
Looking for a spacious home just minutes from Alpharetta shopping and dining? 4960 Ducote Trl is ready for move-in!

Quick Specs:
4 Beds | 2.5 Baths | 2,377 Sq Ft
Bright, modern layout & updated kitchen
Rent: $2,850/month

Text me at (678) 975-0441 for details or to schedule a tour!

Jerry Cohen | Keller Williams North Atlanta
📱 (678) 975-0441 | ✉️ [email protected]

Address

925 North Point Parkway, Suite 200
Alpharetta, GA
30005

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 4pm
Sunday 9am - 5pm

Telephone

+1 678-975-0441

Website

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