Jerry Cohen - Atlanta Realtor

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Jerry Cohen - Atlanta Realtor Atlanta Real Estate Advisor providing clear guidance for buyers, sellers, and investors.

My approach is calm, strategic, and focused on helping clients make decisions that support both today’s needs and long-term goals.

10/17/2026

“Jerry, what kind of return can you get me on my money?”
One of my followers asked me this after telling me he’d bought an investment property overseas after watching my videos.

It’s a fair question. But there’s no single percentage that fits every investor.

Are you buying cash or financing? Looking for monthly income or long-term growth? A traditional rental or a vacation property?

Even two properties showing the same return on paper can come with very different risks, expenses, and responsibilities.

I start with your goal. Then we look at the numbers.

And you don’t need to be buying in Atlanta to ask me a question.

If you’re exploring real estate investing, wherever you are, feel free to reach out. I’m happy to share what I’ve learned.

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
www.theohanarealestategroup.com

10/15/2026

Which one is yours? Tell me in the comments.

Selling a rental solves a problem. The trouble is that people often sell before naming which problem. More cash, less management, wrong market, wrong stage of life. Each one points somewhere different.

The timing, the price I would hold out for, and whether an exchange even makes sense all change depending on the answer.

Jerry Cohen | The Ohana Real Estate Group | Keller Williams North Atlanta | 678-975-0441

10/13/2026

Planning to sell an investment property before year-end? Read this first. ⏳🏢

Most questions about a 1031 Exchange get asked after closing—and by then, it’s already too late.

A 1031 Exchange is one of the most powerful tax-deferral tools in real estate, but the IRS rules are rigid and unforgiving:

* The Intermediary Rule: You cannot touch the proceeds. A Qualified Intermediary (QI) must be in place before the sale closes to hold the funds.
* The 45-Day Clock: You have exactly 45 days from closing to formally identify your replacement property.
* The 180-Day Deadline: You must acquire the replacement property within 180 days.

Before you list, sit down with your CPA and a trusted QI to map out the tax implications and ensure an exchange aligns with your long-term wealth goals.

Save this post for your next portfolio review, and let’s connect if you’re planning your next acquisition in Metro or North Atlanta. 📲

Jerry Cohen | Keller Williams North Atlanta
📞 678-975-0441
📍 Strategic Residential & Investment Advisory

Somebody asked me what returns I could give him on a property. I told him I could not answer that yet.Not because I was ...
10/12/2026

Somebody asked me what returns I could give him on a property. I told him I could not answer that yet.

Not because I was being careful. A return is an output. It is the last number, not the first, and five things decide it before anyone can honestly put a figure on one.

Cash or a loan. How much of your capital sits in this one property. What actually creates the demand. What the money is for. And who runs it, because if that is you, your time belongs inside the return whether anyone writes it down or not.

Swipe for all five. Send me your answers and I will show you how the number is built on your own property. Not a promise. A realistic range, the assumptions behind it, and which of the five is moving it.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

10/09/2026

I spent years buying rental properties. Then I realized owning more wasn’t really the goal.

I spent years buying rental properties. Then I realized owning more wasn’t really the goal.

In my 30s, I thought progress meant more properties, more rental income, and a bigger portfolio.

At 50, I see things differently.

I still want my investments to grow. But what matters more now is having choices.

More time with family. Less dependence on a paycheck. Being able to help my kids and make decisions without so much financial pressure.

The houses were never the point. The life we were building was.

Funny how your definition of success changes over time.

Has yours changed too?

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
www.theohanarealestategroup.com

One of the biggest weekends in Atlanta is coming up. 🌈Atlanta Pride takes over Piedmont Park October 10–11, with live mu...
10/08/2026

One of the biggest weekends in Atlanta is coming up. 🌈

Atlanta Pride takes over Piedmont Park October 10–11, with live music, food, vendors and events throughout the weekend.

The big parade steps off Sunday at noon from Civic Center MARTA, heads up Peachtree Street and finishes near Piedmont Park. And the festival is free.

I'll be out there. If you see me, come say hi.

Who's going?

Thinking about selling a rental? DM me "AUDIT" and we'll look at your numbers together before you list.A lot of investor...
10/08/2026

Thinking about selling a rental? DM me "AUDIT" and we'll look at your numbers together before you list.

A lot of investors look at their equity and wonder if it's time to cash out. I understand why. But I'd want to know what problem the sale is meant to solve first: cash flow, the work of being a landlord, or a better place for the money. Each one has a different answer, and selling isn't always it. Taxes depend on your situation, so check with your CPA.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

10/07/2026

Want a quick market snapshot for your area? Reply with your city or DM me "MARKET."

September numbers, compared to the same period last year: Alpharetta median sale price $665K (-7.0%), Cu***ng $585K (-6.5%), Johns Creek $836K (+13.2%), Atlanta $450K (+8.4%). Days on market rose in Alpharetta and Cu***ng and fell in Johns Creek and Atlanta.

Four nearby markets, four different pictures. That's why I like to look at one area at a time.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

10/05/2026

Relocating to North Atlanta for work and officially homeowners in Cu***ng, Georgia. 🏡

This family was making more than a home purchase. They were relocating, learning a new area, and looking for a home that made sense for their family and their future.

Once we found the right home in Cu***ng, my job shifted from finding the house to making sure we negotiated the best deal and terms we could.

By the time we reached closing, we had negotiated more than $20,000 in total value for my buyers, between the price reduction and additional concessions included in the deal.

But relocation is about more than the numbers.

It’s helping someone who is moving to Atlanta understand the different areas, evaluate the home, work through the details, and feel confident about where they’re putting down roots.

Now the boxes can be unpacked and a new chapter in North Atlanta can begin.

Congratulations and welcome home.

If you’re relocating to Atlanta for work and trying to decide where to live in Alpharetta, Cu***ng, Johns Creek, Milton, Roswell, or the surrounding North Atlanta suburbs, I’m always happy to help.

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

***ngGA

10/03/2026

$350K Lawrenceville rental. About $118K invested. Roughly -$80/month in Year 1.

The assumptions I used:
Purchase: $350,000
Rent: $2,150/month
30% down: $105,000
Total cash in: ~$118,000
Loan: $245,000
Rate used: ~7.4%
P&I: ~$1,700/month

Then I added taxes, insurance, vacancy and a repair reserve.
The property stays slightly negative in my model.

Does that make it a bad investment? Depends on the goal.
For a long-term investor, I also want to see what happens to cash flow, loan balance, principal payment and equity over time.

Want to see how I modeled this property over 10 years? DM me and I’ll send you the numbers.

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
TheOhanaRealEstateGroup.com⁠

Address

925 North Point Parkway, Suite 200
Alpharetta, GA
30005

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