Eric Clark, CCIM EXpCommercial

Eric Clark, CCIM EXpCommercial CCIM Designee, Northwest Ga. Comm Real Estate. Developer/Land Investments/Listing Specialist

Eric Clark joined SSG Realty Partners in 2021 as Regional Director, with responsibility for leading and developing SSG’s Land Marketing Program in the nine county Northwest Georgia Region. Eric brings to SSG Realty Partners a proven international business track record with an expertise in facilitating highly favorable transactions on behalf of his clients in over 70 countries, with travels to over 30. During his career, Eric has learned how to meet his client’s expectations, understand their culture, and deliver desired results. An extensive network of business contacts and associations are now following him to SSG Realty Partners, where his sole focus will be further expanding SSG’s Land Marketing and Land Investment activities throughout Northwest Georgia. Having successfully built and owned industrial parks and office buildings, Eric has an eye for what will bring optimal value to potential land investment opportunities. His background in Industrial Development has allowed him to have a strong understanding of the logistics /distribution sector. He has often served in the role of Executive Consultant/Project Manager in both domestic and international transactions, delivering complex, large-scale projects on time and within scope and budget. In addition to these strengths, Eric has a unique ability to cultivate and nurture strategic global business relationships with executives and international business leaders, and it is his vision to bring additional domestic and international investors into SSG’s portfolio of Land Investment clients. A former college basketball player, Eric is known for his entrepreneurial attitude, innate ability to lead, develop and translate vision into a thriving, diverse, productive environment. Previous business associates and clients domestically and internationally have noted that his strengths lie in being a creative and effective facilitator, with a focus on “hands-on” ex*****on, identifying and removing areas of under performance, conducting detailed needs analysis, and building and maximizing relationships all to the benefit of the client. A few highlighted projects which Eric is currently engaged as a member of SSG’s Marketing Team: the 58~acre Brown Farm Logistics Center outside of Downtown Cartersville, a 60~acre commercial development site located at the intersection of I-75 and Red Top Mountain Road in the City of Emerson, in Bartow County, Georgia, a 289 Brown Farm which is soon to be under a PSA, representing 85 acre site in western Cartersville, a C-Store location on Highway 92 in Cherokee County, and announcing soon the 105 plus acres, Corners of Cedartown listing in Polk County Ga. EDUCATION
Bob Jones University, Greenville, SC - Bachelor of Arts, Education

United States Sports Academy, Daphne, AL - Master in Sport Science

American Management Association - Continuing Education, Business Finance

ORGANIZATIONS
Atlanta Commercial Board of Realtors (ACBR)

Cartersville/Bartow County Chamber of Commerce

Board Member - Another Joy Foundation, a non-profit foundation

09/04/2026

Why Some Office Buildings Will Never Return to Their Old Value

Not every office building is going back to the way it was before.

The office market has fundamentally changed. Tenant demand, workplace strategies, financing costs, operating expenses, and employee expectations have all reshaped how office properties are valued.

For some buildings, waiting for the old market to return may not be a strategy—it may be a delay.

So what determines whether an office property can regain value?

🔹 Location — Employment centers, transportation, amenities, and population growth matter.

🔹 Building functionality — Floor plates, parking, natural light, building systems, and flexibility can influence demand.

🔹Tenant demand — Companies are becoming more selective about when, where, and how much office space they need.

🔹 **Capital requirements — Deferred maintenance, renovations, and modernization can dramatically change the investment equation.

🔹 Alternative uses — Adaptive reuse, medical office, mixed-use, residential, hospitality, and other possibilities may create more value where zoning and economics support them.

🔹 The financials — Income, vacancy, expenses, financing, capital improvements, and the exit strategy ultimately determine whether a repositioning plan makes sense.

The key question isn't:

“When will this office building return to its old value?”

The better question is:

“What can this property become—and what would it take to create that value?”

Sometimes the greatest opportunity isn't restoring an asset to its past.

It's repositioning it for the future.

> “Leadership begins when we stop defending what was and start building what can be.”

If you're evaluating an office building, commercial property investment, adaptive reuse opportunity, or repositioning strategy, let's connect.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
📞 770.878.7334
📧 [[email protected]](mailto:[email protected])

What do you believe is the best future use for today's underperforming office buildings?

09/03/2026

Manufacturing is coming back. What does that mean for industrial real estate? 🏭

For years, the CRE conversation was all distribution, logistics, and warehouse demand. Now there's another storyline worth watching.

As companies rethink supply chains, production costs, labor, and infrastructure, more of them want to produce closer to their customers. That changes what industrial space has to do.

What to watch:

🏭 Demand for true manufacturing space — production, assembly, advanced facilities

⚡ Power — reliable, affordable energy becomes a dealbreaker

🚚 Location — highways, rail, ports, airports, suppliers, rooftops

👷 Workforce — markets with skilled labor and training pipelines win

📈 Opportunity — well-located, adaptable industrial could see new tenant demand

This is bigger than a manufacturing story. It's a supply-chain story. An infrastructure story. A workforce story. And ultimately, a real estate opportunity.

The question isn't "Where is manufacturing coming back?"

It's "Which markets and properties are positioned to benefit when it does?"

The best opportunities usually show up where change is heading, not where it has already arrived.

💡 Great leaders don't just respond to change. They see where it's going and prepare others to move with it.

Stay curious. Study the market. Build relationships. Look past the headlines.

👇 What do you think the return of manufacturing means for industrial real estate?

📩 Interested in industrial, investment, or development? Let's connect.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

09/02/2026

What Makes a Retail Property Almost Impossible to Replace?

In commercial real estate, the building itself isn't always the most valuable part of a retail property.

Sometimes, it's the location and everything around it.

A truly irreplaceable retail property often has a combination of:

Exceptional Location — High visibility, strong traffic counts, easy access, and proximity to dense residential or employment centers.
Strong Demographics — Growing population, household income, and consumer demand that support long-term retail activity.
Convenient Access & Parking — Customers need to be able to get there easily. Accessibility can make or break retail performance.
A Strong Tenant Mix — The right combination of grocery, restaurants, services, medical, fitness, and specialty retailers can create a destination rather than simply a shopping center.
Limited Competition — When there are few comparable properties in a growing trade area, well-positioned retail assets become much harder to replicate.
Barriers to New Development — Land availability, zoning, entitlement requirements, construction costs, and infrastructure can make creating a similar property extremely difficult.

That's where the real value can be found.

For commercial real estate investors, the question shouldn't simply be:

"What is this retail property worth today?"

Ask:

"How difficult would it be to recreate this property somewhere else?"

If the answer is very difficult, you've discovered something important.

Scarcity matters.

Location matters.

And in retail real estate investing, irreplaceability can create lasting value.

💡 "The best opportunities are often found where others fail to recognize what cannot easily be replaced."

Great leaders and great investors learn to recognize what makes something truly valuable—not just what it looks like on the surface.

📩 If you're evaluating Atlanta retail real estate, commercial property investments, tenant representation, or retail development, reach out to me. Let's connect and explore the opportunities in today's market.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

What makes a retail property truly irreplaceable in your market?

I'd love to hear your perspective in the comments.

08/25/2026

The Office Building Nobody Wants—Until Someone Changes the Strategy. 🏢

We've all heard the headlines about office real estate.

Vacancies are high in some markets. Companies are rethinking how they use space. Financing is more challenging. And some older office buildings are struggling to attract tenants.

But here's the question I would ask:

Is the building the problem—or is the strategy?

Sometimes, an underperforming office property doesn't need to be written off. It needs a different vision.

Maybe the opportunity is:

🔹 Adaptive reuse for residential, medical, hospitality, or mixed-use purposes
🔹 Smaller, flexible spaces designed around today's tenants
🔹 Value-add improvements that make the property more competitive
🔹 New tenant strategies that better match the surrounding market
🔹 Creative redevelopment that unlocks the property's location and underlying land value

This is where commercial real estate investing gets interesting.

A property that looks unattractive based on today's income may look very different when you understand its location, zoning, land value, redevelopment potential, and future demand.

The best commercial real estate investors and developers don't simply ask:

"What is this property worth today?"

They ask:

"What could this property become?"

That's where opportunity often hides.

A challenged asset can become a value-add investment.
An outdated building can become a destination.
An overlooked property can become someone's best deal.

💡"The future belongs to those who see possibilities before they become obvious."

The lesson applies beyond real estate:

Don't let today's challenges limit your view of tomorrow's possibilities.

Look deeper. Ask better questions. Change the strategy.

📩 If you're exploring office real estate, adaptive reuse, commercial property investment, or development opportunities, reach out to me. Let's connect and talk about what the market may be overlooking.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

What would you do with an office building that nobody wants?

Share your strategy below.

08/24/2026

Interest Rates vs. Cap Rates: What CRE Investors Need to Understand

If you're investing in commercial real estate, you need to understand the relationship between interest rates and capitalization rates (cap rates).

They aren't the same thing—but they can strongly influence each other.

Interest rates affect the cost of borrowing money. When financing becomes more expensive, investors may need stronger returns to justify an acquisition.

Cap rates, on the other hand, are commonly used to evaluate the relationship between a property's net operating income (NOI) and its value.

Here's where it gets interesting.

When borrowing costs rise, investors may become more selective. Buyers may demand higher returns, which can put pressure on property values.

But markets don't move in a straight line.

Property fundamentals matter.

Tenant quality matters.

Location matters.

NOI growth matters.

Supply and demand matter.

That's why experienced commercial real estate investors don't make decisions based on interest rates or cap rates alone.

They look at the entire picture:

✔️ Purchase price
✔️ NOI and cash flow
✔️ Financing terms
✔️ Debt service
✔️ Cap rate
✔️ Market fundamentals
✔️ Tenant and lease quality
✔️ Long-term value creation
✔️ Exit strategy

The goal isn't simply to find the lowest cap rate or wait for the perfect interest rate.

The goal is to understand the relationship between price, financing, risk, income, and future value.

That's what separates speculation from disciplined commercial real estate investing.

💡"The important thing is not to stop questioning. Curiosity has its own reason for existing." — Albert Einstein

In commercial real estate, keep asking questions.

Don't just ask, "What's the cap rate?"

Ask:

"What is driving the cap rate, and does the underlying property justify it?"

That question can lead to a much better investment decision.

📩 If you're looking to learn more about commercial real estate, investment properties, cap rates, financing, or CRE investment strategy, reach out to me. I'm always happy to connect and have a conversation.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

What are you watching more closely right now: interest rates, cap rates, or property fundamentals?

08/20/2026

Why Grocery-Anchored Centers Are So Valuable 🛒🏢

In commercial real estate, not all retail properties are created equal.

Grocery-anchored shopping centers continue to attract attention because they combine something every retailer and investor values:

Consistent consumer traffic.

People need groceries regardless of economic cycles. That recurring demand can create a strong foundation for the entire shopping center and benefit the surrounding tenant mix.

A successful grocery-anchored center can offer:
🔹 Reliable Foot Traffic – Frequent grocery visits can drive exposure for neighboring retailers.
🔹 Strong Tenant Synergy – Restaurants, medical services, fitness, personal care, and other businesses can benefit from being near a major grocery anchor.
🔹 Convenience for Consumers – Multiple services in one location can create a destination people return to regularly.
🔹 Potential Investment Stability – Long-term leases and established tenants can make these properties attractive to commercial real estate investors seeking durable income.
🔹 Community Value – Well-positioned retail centers can become an important part of the neighborhoods they serve.

But the grocery store alone isn't the whole story.

For retail real estate investors, the real opportunity is understanding the entire ecosystem: demographics, household income, traffic patterns, tenant mix, lease terms, competition, visibility, and future development.

A great anchor can bring people in.

The right surrounding strategy gives them a reason to stay.

That's why successful commercial real estate investing requires looking beyond the building and understanding what drives long-term demand.

💡 "The best leaders create value by seeing the potential in what others overlook."

The same principle applies to real estate.

Don't just ask, "What is this property worth today?"

Ask:

"What can this property become tomorrow?"

📩 If you're interested in learning more about retail real estate, commercial property investment, or commercial brokerage, reach out to me. Let's connect and explore where the opportunities are.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

What makes a grocery-anchored center attractive to you as an investor, broker, or business owner?

Share your perspective below.

08/18/2026

How Tariffs Could Change Industrial Real Estate

Tariffs may sound like a trade and economic issue, but their impact can reach much closer to home—commercial real estate.

When the cost of imported materials, equipment, and finished goods changes, businesses may rethink where and how they manufacture, store, and distribute products.

That can create new opportunities—and new challenges—for industrial real estate.

🏭 Manufacturing could move closer to consumers.
Companies may look to expand domestic production, creating demand for manufacturing and industrial facilities.

📦 Warehouse demand could shift.
Changes in supply chains may influence where companies store inventory and how much space they need.

🚚 Logistics and distribution become even more important.
Location, transportation access, and proximity to major markets can become critical factors in industrial property decisions.

💰 Development costs could increase.
Higher costs for construction materials and equipment may affect new industrial development, rents, valuations, and investment decisions.

For commercial real estate investors, this is a reminder that market opportunities don't exist in isolation.

Trade policy can influence supply chains.

Supply chains influence business decisions.

Business decisions influence real estate demand.

That's why understanding the bigger economic picture matters when evaluating industrial properties, logistics facilities, manufacturing space, and commercial real estate investments.

The goal isn't to predict every change.

It's to stay informed, ask better questions, and recognize opportunities when the market shifts.

💡"In the middle of difficulty lies opportunity." — Albert Einstein

The best commercial real estate professionals don't wait for certainty. They prepare, adapt, and keep looking for where demand is heading next.

What do you think—could changing tariffs create more opportunities for U.S. industrial real estate?

Share your perspective below.

📩 If you're interested in learning more about commercial real estate, industrial properties, investment opportunities, or market trends, reach out to me. Let's connect and continue the conversation.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

08/15/2026

AI Is Creating a New Commercial Real Estate Asset Class

AI isn't just changing how we work in commercial real estate.

It's changing what kind of real estate we need.

As businesses invest in computing power, data storage, automation, and digital infrastructure, demand is growing for the physical spaces that support these technologies.

Think:

🏢 Data centers
⚡ Power and energy infrastructure
🏭 Industrial facilities
📡 Digital infrastructure
🏗️ Specialized development sites

For commercial real estate investors and developers, this creates a different way to look at the market.

The question isn't simply, "What property is available?"

It's:

"What infrastructure will businesses need five, ten, or twenty years from now?"

That shift creates opportunities for those willing to study changing demand, understand technology, and recognize where real estate and infrastructure intersect.

The future of commercial real estate investing will belong to professionals who can connect the dots between population growth, business expansion, technology, energy, and physical space.

Don't just invest in today's demand.

Look for tomorrow's demand.

💡"The future belongs to those who prepare for it today." — Malcolm X

The opportunity isn't always obvious. Sometimes, you have to look beyond the building to understand what's driving its future value.

What do you think—will AI and digital infrastructure become one of the most important growth areas in commercial real estate?

Share your thoughts below.

📩 If you're interested in learning more about commercial real estate, investment opportunities, development, or emerging CRE trends, reach out to me. Let's start a conversation.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
770.878.7334
[email protected]

08/12/2026

Would You Rather Own a 10,000-Square-Foot Office Building or a 10,000-Square-Foot Industrial Building? 🏢🏭

Same square footage.

Very different investment.

That's what makes commercial real estate investing so interesting. The value of a property isn't determined by size alone. Location, tenant quality, lease structure, operating expenses, demand, financing, and long-term market fundamentals all matter.

An office building may offer opportunities tied to professional services, medical users, adaptive reuse, or changing workplace strategies.

An industrial property may benefit from logistics, distribution, manufacturing, and continued demand for well-located space.

Neither is automatically the better investment.

The better question is:

Which opportunity better fits your investment strategy, risk tolerance, and long-term goals?

Before investing in commercial real estate, look beyond the building.

Study the market.

Understand the tenant.

Analyze the numbers.

Ask the hard questions.

And don't be afraid to get a second opinion.

The strongest commercial real estate investors and brokers don't simply chase what's popular. They understand why an opportunity makes sense.

💡"The best decisions are rarely the easiest ones. They come from asking better questions and having the courage to look beyond the obvious."

Now I'm curious:

If you had to choose, would you rather own the 10,000-square-foot office building or the 10,000-square-foot industrial building—and why?

Drop your answer in the comments. Let's hear how you think about commercial property investment.

📩 If you'd like to learn more about commercial real estate, investment properties, or commercial brokerage, reach out to me. I'm always happy to connect and have a conversation.

Eric Clark, CCIM
Lewis & Clark CRE Group | eXp Commercial
[email protected]

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