US Home Inspector Training

US Home Inspector Training Home Inspector training and business support organization.

Are you ready to take control of your career and enter one of the fastest-growing industries in the U.S.? Our Home Inspe...
05/21/2025

Are you ready to take control of your career and enter one of the fastest-growing industries in the U.S.? Our Home Inspector Certification Course at US Home Inspector Training is your ultimate path to success.

Why Choose Our Online Home Inspector Training Course?
* 100% Online & Self-Paced
* Approved and Compliant with State Requirements
* Expert-Led Training by Licensed Professionals
* Real-World Case Studies & Inspection Checklists
* Lifetime Access + FREE Exam Prep
* Certification Upon Completion
Whether you're starting fresh or transitioning careers, becoming a licensed home inspector opens the door to financial independence, flexible hours, and limitless opportunity in real estate and property evaluation.

What You’ll Learn:
* Structural, Electrical, HVAC & Roofing Inspections
* Report Writing & Risk Assessment
* State Law & Standards of Practice
* Business & Marketing Essentials for Inspectors

Trusted Nationwide – Our course is built for aspiring home inspectors in all 50 state . We stay up to date with licensing requirements so you don’t have to.

Get Certified – Enroll Today and Start Inspecting Tomorrow

Save $50 with promo code: Ladder

Hurry, offer ends May 20th!

Learn more at:�ushomeinspectortraining.com

05/17/2025

Think you’ve got what it takes to be a home inspection hero?

Grab your gear, future pro — these tools are your new sidekicks:
⚡ Flashlight – for sneaky crawlspaces & spooky attics
🔌 Plug Tester – zap! Is the outlet working or nah?
🪛 Screwdrivers – always the MVPs
📏 Tape Measure – accuracy makes you the real deal
🪜 Folding Ladder – no ceiling too high
💻 Tablet – inspect it, snap it, send the report
🪣 Bucket – the unsung hero that keeps your kit together

Ready to turn this tool game into a money-making career?
At , we train you to inspect like a boss — all online, all at your pace.
From clueless to certified, we’ve got your back.

Save $50 with promo code: Ladder
Hurry, offer ends May 20th!
Learn more at:�ushomeinspectortraining.com

Hit the link and start your journey today.
Let’s build your future one inspection at a time!

05/11/2025

🏠 Must-Have Tools for Every Home Inspector 🔍
Thinking about becoming a home inspector? Here are the essential tools every pro needs to inspect homes thoroughly and safely:
🪣 Bucket
🔦 Flashlight (for spotting hidden barriers & dark spaces)
🪛 Screwdrivers
🔌 Plug Tester
📏 Tape Measure
💻 Tablet (for digital reports on-site)
🪜 Folding Ladder (get to those tough-to-reach spots!)
These simple tools are the foundation of accurate home inspections — whether you're just starting out or want to upgrade your setup. 🎯
Ready to turn this into a career?
📚 Get certified with the #1 Rated Home Inspector Training 👉
Learn at your own pace, get real-world skills, and launch your business with confidence.

Save $50 with promo code: Ladder
Hurry, offer ends May 20th!
Learn more at:�ushomeinspectortraining.com

🧰 Start your journey today at ushomeinspectortraining.com

05/07/2025

Curious about becoming a home inspector but not sure where to start?�lThis course breaks it all down—step-by-step training, easy-to-follow lessons, and everything you need to get certified and start working in a field that’s always in demand.
Whether you’re looking for a new career path, more flexible hours, or a way to work for yourself—this might be exactly what you’ve been searching for.

Save $50 with promo code: Ladder
Hurry, offer ends May 20th!
Learn more at:
ushomeinspectortraining.com

The Challenges of Sealed Attic Access PanelsSealed attic access panels are a bane to home inspectors. If you talk to 10 ...
02/18/2025

The Challenges of Sealed Attic Access Panels
Sealed attic access panels are a bane to home inspectors. If you talk to 10 different inspectors about how they deal with sealed attic access panels, you’ll probably get 11 different answers. While some may check a box in their software that says “not accessible” and move on, others might take a much more aggressive approach.
Frankly, nothing about home inspections causes more consternation than attic access panels that are sealed shut. This isn’t just true for the home inspector, but also for the buyer, seller and real estate agents involved in the sale. At my home inspection company, we’ve worked out every angle of an attic inspection and put some great policies in place to help eliminate problems for buyers and sellers. This ultimately makes our clients happy.
Home Seller’s Responsibility
In Minnesota where I operate, home buyers typically use a standard purchase-agreement form. They don’t have to, but most do. This form has a line that specifically says the, “Seller will provide access to the attic(s) and crawlspace(s).”
Based on personal experience, I believe most licensed residential real estate salespeople (aka Realtors) are not aware of this language, and most buyers and sellers aren’t either.
If an attic access panel is sprayed shut, caulked shut, nailed shut or blocked by stored items, has the seller provided access? Have they fulfilled their contractual obligation? Heck no.
If I were buying a home and the person I was purchasing from had signed an agreement saying they would provide access to the attic, I’d expect the attic to be accessible. Access panels that are sprayed shut, caulked shut, nailed shut or blocked by stored items are not accessible.
Open attic access panels that are sprayed shut by bumping the scuttle hole cover with your fist.
Attic Inspection Policy
Here’s an overview of the policy and procedures we have in place at my company when it comes to attic access for inspection.
Before the inspection: As soon as my company schedules a home inspection, we email the listing agent to confirm the inspection and send a very short checklist that needs to be passed along to the seller. We ask for the seller to make the attic accessible or to leave a note giving us permission to open it if it’s sealed / caulked / painted shut. I secretly suspect that this email gets opened, read, forwarded, opened, read and followed approximately once every 10,000 times. But that won’t stop us from trying!
At the inspection: We begin every home inspection with a tour of the interior. If the attic access panel appears to be sealed or obstructed to make access difficult, we ask for permission to open it. We call the listing agent to explain that this will technically change the property from its original condition. In most cases, we won’t leave any evidence that we were there, but we can’t guarantee this.
We don’t get super stuffy about exactly how we’re supposed to get permission. We don’t have the sellers sign some kind of legal document or anything like that; we just want something in writing. It can be an email, a text message, a hand-written note, whatever. We’re not picky. We’ve also never had a home seller squawk after they’ve given us permission to open their “sealed” attic.
If they give us permission, we open the attic and conduct the inspection as normal. If they don’t give us permission, we don’t go in the attic. Simple and logical, right? We think so.
How to Open a Sealed Panel
If an access panel is sprayed shut, we access the attic by bumping the scuttle hole cover with our fist (See Figure 1). View a video of how we do this here. When we’re done, nobody ever knows we even opened it.
If an access panel is caulked or painted shut, we’ll use a sharp razor to cut the caulk or paint (See Figure 2). We will not recaulk the access panel, even if the homeowner or builder gives us permission to do so or provides the caulk. The quality of a caulk job is highly subjective, and I don’t want my company or any of my inspectors to be judged by this. Not only that, but it’s a code violation to caulk the panel shut, which I’ll discuss in a minute. This is a hard line I’ve drawn in the sand, and we’ve said no many times.
If an access panel is screwed shut, we don’t bother asking for permission. We just remove the screws and put them back when we’re done.
If an access panel is nailed shut, we don’t mess with it. At that point, we recommend having the attic made accessible and inspected by a qualified person.
If an attic is blocked with stored stuff, we usually move the items to make the attic accessible. Yes, I know … I’ve heard horror stories of home inspectors breaking things while moving stuff. But my company has been lucky enough to have never had a problem with this, and we’ve done it conducting hundreds, probably thousands, of inspections. If it’s an extreme situation, we’ll call the listing agent to ask for help. I believe the end justifies the means.
It’s important to note as well that in every case in which we access an attic, our inspectors wear respirators to protect their lungs and gloves to keep fingerprints off the ceiling. We also use a drop cloth or painter’s plastic to ensure we don’t leave a mess.
In addition, before accessing the attic, we take a picture to document what the access panel looked like before breaking the seal and then another picture showing what it looks like after we’re done.
What the Code Says
Interestingly, the International Energy Conservation Code specifically addresses attic access panels. Section R402.2. 4 says, “Access doors from conditioned spaces to unconditioned spaces (e.g., attics and crawl spaces) shall be weather stripped …“
So, what does that mean? Well, weather stripping is not defined by the energy code. Here in Minnesota, we have a special section in our energy code (Section R201. 4) that defaults to the Merriam-Webster Collegiate Dictionary when a term is undefined. Specifically it says:
Where terms are not defined through the methods authorized by this chapter, the Merriam-Webster Collegiate Dictionary, available at www.m-w.com, shall be considered as providing ordinarily accepted meanings. The dictionary is incorporated by reference, is subject to frequent change, and is available through the Minitex interlibrary loan system.
Merriam-Webster defines “weather strip” as follows:
A strip of material to cover the joint of a door or window and the sill, casing, or threshold so as to exclude rain, snow, and cold air — called also weather stripping.
So, does caulk or some other type of sealant cut it? Heck no.
You’d think this would help, but finding a weather-stripped attic access panel on a newly constructed home is rare. That’s not to say they don’t exist, but it’s certainly the exception.
Have a Plan
Attics are a critical part of each home inspection. Every home inspector ought to have a game plan for what to do when an attic can’t be inspected. Don’t be that inspector who says “Not Accessible” and moves on.
by Reuben Saltzman, Structure Tech

Be safe out there!
01/02/2025

Be safe out there!

The Inconvenient Truth About Three-Light Receptacle TestersI promise to tell the truth, the whole truth, and nothing but...
09/23/2024

The Inconvenient Truth About Three-Light Receptacle Testers

I promise to tell the truth, the whole truth, and nothing but the truth…unless I’m wrong.

Most home inspectors are familiar with three-light receptacle testers. They are typically standard equipment in an inspector’s tool bag. It is understandable why these testers are so popular. They are inexpensive, small enough to fit in a shirt pocket, and give instant results. This makes them very convenient to use. However, there is also an inconvenient truth to them. The inconvenient truth is that they have many limitations and are often inaccurate.

Many different manufacturers make receptacle testers. They all basically use the same technology and three lights to show proper/improper installations. These are designed for testing 120-volt receptacles. Some have more features than others, such as a test button for evaluation of GFCI protection.

How Do Three-Light Receptacle Testers Work?
The design is pretty basic among receptacle testers, but unfortunately can give false information.

The left side light will illuminate when there is a voltage between the neutral slot on the receptacle and the ground slot. This shows reversed polarity and must have a ground reference to reveal this defect. The center light illuminates when there is voltage between the neutral slot and the hot slot. No ground reference is needed but the polarity could be correct or reversed and the tester would show the same. The light on the right side illuminates when there is a voltage between the hot slot and the ground slot. So, when the center and right side lights are illuminated, the tester indicates that the wiring is correct and working properly. However, when the center and left side lights are illuminated, the tester shows reversed polarity. When only the center light is illuminated, the tester indicates an open ground and a voltage between the hot and neutral slots but does not confirm proper polarity.

False Readings
False readings are common on three-light testers. Bootleg grounds will fool the tester. The bootleg jumper connects the neutral and ground slots in the receptacle and allows a voltage from the hot slot to both the neutral and ground slots and shows correct wiring (See Figure 2). Another false reading can be the “hot/ground reversed” indication. While that could happen, the more common cause of that reading is an open neutral to the receptacle and a lamp or other device is plugged into the receptacle or a downstream receptacle. The power feeds through the plugged-in device from the hot slot to the neutral slot, energizing both with equal voltage. The tester sees a voltage from the hot slot to the ground slot and from the neutral slot to the ground slot and illuminates the two outside lights. The center light is off because there is no voltage between the hot/neutral receptacle slots.

Inaccurate Legend Information
The legend information on three-light testers is sometimes inaccurate and incomplete. At best, they can give an indication that something is wrong, and in some situations, they will not even do that. Never rely on these testers for confirmation to safely work on electrical equipment. For example, no lights do not necessarily mean that the receptacle is not still energized. A dangerous condition is when a bootleg grounded receptacle has reversed polarity (See Figure 3). This condition will energize the metal yoke of the receptacle and the metal chassis or frame of anything plugged into it, while the tester shows “correct wiring.” Refer to Figure 4 for a Standard Tester legend and see Figures 5 and 6 for Multiple Possible Conditions and Other Conditions not listed on the legend.

Sometimes, one of the lights may be dimmer than the others. This usually indicates a loose or bad connection. Another dangerous condition that sometimes occurs is when a 240-volt supply is connected to a standard duplex receptacle. The tester will illuminate all three lights when plugged into this receptacle. The center light will be brighter because the voltage to it is 240 volts.

GFCI function on a three-light tester
The test button on the tester shunts the hot slot to the ground slot through an internal resistor to simulate a ground fault. In a properly wired and grounded receptacle, this test will trip the GFCI protective device. However, if the receptacle is not grounded, the tester will show reversed polarity when the button is pushed, even if the polarity is correct. Then, since there is no ground, the button will not trip the GFCI. The test button on the GFCI device will trip the device even when no ground wire is present. This is why testing with the GFCI device’s built-in test button is preferred.

Summary
We have gone into a good amount of detail discussing these testers. This is because a three-light tester is probably the most used electrical test device in a home inspector’s tool bag. They are handy and can be useful in electrical inspections. It is impoMulti-meters and circuit analyzers can be a better choice in evaluating receptacle wiring, particularly when there is evidence of unprofessional installations. Considering all available conditions can assist the inspector in making evaluations as well. Often, there are clues to alert the inspector that more accurate testing procedures or further evaluations are necessary. For example, in an older home with (apparently) grounded receptacles, always closely review the electrical panels for equipment grounding conductors. If none or very few are present, some bootlegging could be going on.
However, for inspectors to understand the limitations of these testers. They can give false and/or incomplete information.

By: Mike Twitty

02/13/2024

Home Inspections vs. Code Inspections (Part 1 of 2)

Home inspections are not ‘Code’ inspections, and a lot of home inspectors react to the word “Code” as if it’s taboo. Some even call it the ‘C-word’. In this article, I’ll share the arguments that home inspectors make against inspecting To Code, and then share my two cents on the subject.

The Case Against Building Codes
There are two large national organizations for home inspectors in the United States: The American Society of Home Inspectors (ASHI), and the International Association of Certified Home Inspectors (InterNACHI). Both organizations make it clear in their Standard of Practice that home inspectors are not required to report on code compliance. The ASHI Standard of Practice states that “Inspectors are NOT required to determine compliance of systems and components with past and present requirements and guidelines (codes, regulations, laws, ordinances, specifications, installation and maintenance instructions, use and care guides, etc.)” While InterNACHI says, “The inspector is not required to determine compliance with codes or regulations.” If you look up the standard of practice for any licensed state, you will surely find a similar language.

Besides our standards of practice, home inspectors don’t inspect To Code because it’s just about impossible to do so. If a home was built To Code 50 years ago and nothing has changed, the home still meets code requirements. That’s the way building codes work. To inspect a home To Code, I’d need to be familiar with all of the historical codes for every trade, for every time period, for every house. Even here in the Twin Cities, where we’re all supposed to be on the same page when it comes to building codes, we still have inconsistent enforcement and interpretation of building codes. There’s no way that any person could possibly keep all of this straight.

Additionally, home inspectors are not code enforcement officials. We have no authority to make anyone do anything. What is the point in doing a code compliance inspection anyway? Building codes continually change to help make our buildings safer, more durable, and more energy-efficient. If I inspect a 50-year-old house that hasn’t had any changes made to it, and I only inspect To Code, I won’t have much to say. But because I’m doing a home inspection, I’ll surely have many recommendations to make regarding safety, durability, and efficiency. None of my recommendations have any “teeth” as I can’t make anyone do anything, but my client will have a far better understanding of what they’re buying.

Why Home Inspectors Should Know the Code
Home inspections are conducted to educate the client, usually a home buyer. The ASHI Standard of Practice states that inspectors are required to report on unsafe conditions, which is defined as a condition that is judged to be a significant risk to bodily injury during normal, day-to-day use; the risk may be due to damage, deterioration, improper installation, or a change in accepted residential construction standards. So, what are these standards? This is not explicitly defined, but home inspectors all know that this means ‘building codes.’ This is how construction standards are defined.

Inspectors in different parts of the country have different building codes and different construction standards. What is acceptable in one part of the country might be unacceptable in another, and vice versa. Home inspectors should be expected to know what is acceptable in their state or city and be able to prove it if necessary. This means knowing the building codes for their area. Every home inspector ought to at least know what version of the building code is adopted in their area and be able to look up code references if something is questioned.

02/06/2024

Marketing and Sales Above All Else (3 of 3)

5. Have a Unique Selling Proposition (USP): Crow distinguishes a USP from the other types of selling propositions home inspectors typically use—GSPs, RSPs, and PSPs—it has to be something that clearly sets you apart from your competitors. A GSP is a Generic Selling Point like “we have easy-to-read reports” or “we provide excellent service.” A RSP is a Required Selling Point that every home inspector arguably should offer like “I am licensed” and “we protect our clients with E&O insurance.” A PSP is a Personal Selling Point like “I’ve been in construction for 20 years and have 10 years of experience as a home inspector.” In Mike Crow’s case, he has personally performed over 10,000 inspections and also held a seat on the Texas Real Estate Commission (TREC) Inspector Advisory Board, so he has a very strong PSP. However, the problem with PSPs is that they are inspector-specific, so if you are trying to build a multi-inspector firm where you don’t personally have to do every home inspection, the PSP loses much of its power.
A USP, on the other hand, is something unique—by definition—and sets a home inspector apart from his local (or national) peers. Some examples Crow offers include printing and emailing reports on-site, including a free 90-day warranty, and a 200 percent satisfaction guarantee where if the client is not satisfied, Crow refunds the inspection fee and then pays for another licensed home inspector to inspect the home. Carrying E&O insurance that covers referral partners can also be a way to create a USP with respect to Realtors.
Community and Relationship Marketing
Jesse Zumbro, owner of Zumbro Home Inspection, has built a successful one-man inspection firm in Clarksville, Tennessee and has a unique approach to marketing and building his business that inspectors might find of interest. Acknowledging the high failure rate of new home inspectors and the equally high number of home inspectors who struggle to make ends meet, Zumbro argues that too many home inspectors are going about building their business the wrong way.
“Everybody wants to get their website up and running, have the best SEO in town, and they think that orders will suddenly roll in. That’s not how it works. Whether you are in New York or Arizona or Tennessee, the best thing a home inspector can do is base the business on your community. Provide real value to your community. Don’t just sit behind a computer and make Facebook posts all day,” advises Zumbro.
If you’re struggling to find business, Zumbro says the answer is to act in your community. “Go down and volunteer at a local non-profit, go to Habitat for Humanity and spend the day. Take action in your community to serve your neighbors, not just sell people home inspections. Suddenly, you become the company that people want to call when they need a home inspection. Whether it is a Realtor® referring you or a customer coming to you directly, this approach supercharges your other marketing, whether it is networking with Realtors® or advertising on Google. If people know something about you or they remember you from an event six months ago, the trust is already in place,” Zumbro reports.
The test of whether a home inspector has built a real business is what is happening now that the market has slowed, according to Zumbro. “During 2020 and 2021, when the market was gangbusters, it was easy to get work because of supply and demand. The problem is home inspectors weren’t building in their communities. They were just getting business because they were a last resort in a crazy busy market. They didn’t build that network of agents, lenders and community leaders that trust them. Of course, homes are still being bought and sold today and the business is still out there, but their business has plummeted because they never established themselves in the community,” Zumbro says.
Building a referral network takes time, but it’s ultimately more stable and less expensive than competing for business with Facebook or Google Ads, Zumbro argues. “If you don’t establish yourself as a leader and don’t have community involvement, you’ll always be competing with the inspector down the street. I’d rather get referral business. People that don’t have a referral are the ones taking to Google. That’s the hardest business to compete in because there’s so much competition on Google or Social Media. I’d rather come from a place of strength where I’m being referred by other community leaders or Realtors®,” says Zumbro.
In terms of his approach with marketing to Realtors, Zumbro says he goes beyond delivering donuts or cookies. The key is to build the relationship before ever asking for anything. “When you first meet an agent, provide something of value to them that’s not a home inspection and they will be surprised. I currently have two printed pamphlets that I drop off at Realtor offices. The first pamphlet is Five Most Common Things a Real Estate Agent Can Identify to Fix Before Listing a Home and it includes a list of the easiest fixes that the Realtor® or homeowner can make that cost almost nothing, such as getting the gutters cleaned out, having the AC unit serviced before the inspection and so on. It is five things that make their life easier before the home inspection happens,” Zumbro reports.

“The other pamphlet is Five Easiest Things to Do After Your Home Inspection is Scheduled and describes what a home inspection is and how the Realtor® and the homeowner can prepare for it. It includes tips like making sure the attic is cleared out and accessible, making sure there is access to the electrical panel and water heater, and so on. The agent can give it to their clients and it makes everybodies lives easier. The smoother the home inspection goes the better the chance that the Realtor® will get paid. These might sound like common sense to a home inspector, but lots of Realtors don’t know,” says Zumbro.
The pamphlets are valuable tools that Realtors® can hand out to their clients, explains Zumbro. “I give them the branded pamphlets, meet them, and talk with them a little bit. I give them something they can use in their business and help them have fewer problems with their home inspections. Even if they already have a ‘favorite’ inspector, the next time they need something, they often call me,” Zumbro reports.
Another tip Zumbro offers is to have a QR code or “digital business card” that agents can scan. “I make the Realtor® scan my QR code and it automatically syncs the information to their phone. I tell them if they ever have a question and they can take a picture and send it to me, do it. They’re much more likely to contact me if my information is in their phone, plus it’s an algorithm hack. They are much more likely to see my posts and information on social media if I am a contact on their phone. I become a resource to them instead of just someone who wants something from them. If they have a problem with a water heater or another defect that they’re working on, they can send me a picture and I’ll give them advice at no charge. A lot of home inspectors hunker down with “That’s not my job!” but if you are not building a relationship, why would they use you?” asks Zumbro.
Make a sale by not selling. “Instead of selling to them, provide something of value. Every inspector is trying to sell themselves to Realtors®. The Realtor® might have 20 home inspectors chasing them. The best way to sell something is don’t sell anything. Wait until they ask for it. I provide so much value in other areas for free, that when they do need what I’m offering, they only want to use me. In 2023, we’re completely immune to the standard sales pitch—even annoyed by it,” Zumbro remarks.
Some might say Zumbro takes his relationship and community referral strategy to the extreme, but he likes it that way. He is fond of finding roof leaks or other defects that homeowners complain about on community forums or Facebook groups—for free. “Home inspectors need to be more open to providing advice and services for free. It’s not going to get you referrals every time, but the 51st time, it might. One time I did a quick assessment for a woman who was complaining on Facebook about mold, and I found the leak for her at no charge. She didn’t say much to me but I found out later she was the Admin of the “Army Wives of Fort Campbell” Facebook group and she recommends me religiously in the group. That relationship is worth thousands in Ad spend. Do you want to spend money on every single new client you get? Or do you want referrals? Home inspectors who are slow should get out there and serve their communities,” Zumbro advises.

Marketing and Sales Above All Else (part 2 of 3)1. Visiting Agent/Broker Offices: Building relationships with real estat...
12/18/2023

Marketing and Sales Above All Else (part 2 of 3)

1. Visiting Agent/Broker Offices: Building relationships with real estate agents is a strategy that has been deployed by inspectors for decades, but Crow offers several key techniques that inspectors frequently overlook.

The first is consistency. The number one problem many inspectors have is lack of consistency, according to Crow. “Most inspectors visit an office only two or three times. Or only once every month or two. They don’t get enough results, so they stop doing it. Or they get busy, so they stop it. It creates a rollercoaster business where sometimes they’re getting work and other times it’s slow. Our rule of thumb is: for every home inspector in your firm, you need to visit ten Broker offices consistently, every single week,” says Crow.

Secondly, home inspectors need a reason to stop by. Crow recommends having a chocolate, cookie, or candy bowl that you can keep full in a Broker’s office. “You need a reason to go in and out every week. It could be cookies, popcorn, or chocolate; it has to be something good that people enjoy. That’s the difference between the 95 percent of regular inspectors and the five percent of inspectors who really succeed,” Crow reports.

Home inspectors have to bring something from the “smile file,” as Crow warmly calls it. “I want to walk into the office and have the staff go ‘Oh man, is that the smile file? I want one of those.’ You want to bring something through the door every week that makes them happy to see you, not just tolerate you,” Crow explains.

2. Have a Backup Call Center: Answering the phone is one of the most important first impressions you can make on a potential client. If you don’t answer the phone the first time, many real estate agents and clients alike will turn around and call another home inspector immediately. “You are losing business if you don’t have someone to answer the phone at all times during business hours. If you want to grow, you need to make sure you always answer the phone (AATP), so sign up to a backup call center that can help you handle calls while you are busy inspecting or on the phone with another client,” says Crow.

3. Allow Your Clients to Schedule Online: Making it easy to schedule an inspection doesn’t just mean answering the phone. Real estate agents and potential customers must have some avenue to schedule an inspection online. “People want a seamless experience. Some might not even want to call. My website says, ‘Schedule Now’ and it really means schedule now—not ‘fill this out and we’ll call you back,'” advises Crow.

4. Professional Brochures and Business Cards: Having professionally designed brochures and business cards is an absolute must, but the message is also just as important. “Many home inspectors make the marketing all about themselves and about their home inspection—to their detriment. A good brochure should explain what these folks get. What is the benefit to them? Most inspectors over concentrate on the homebuyer. Yes, we want to make sure the homebuyer gets a solid inspection. But we want to think bigger. We want to make sure EVERYBODY involved in the real estate transaction gets what they need. Whether it is the mortgage company, the real estate company, or the insurance company. Many home inspectors say ‘my job ends right here at the homebuyer.’ We build in little pieces to make sure everyone gets their needs met,” Crow says.

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