03/16/2022
Becoming an Airbnb Host: Step by Step
Airbnb is one of the fastest growing businesses in the world. It generated $5.9 billion in revenue in 2021, a 73% year-to-year increase. If you’re thinking of investing in Airbnb properties and want to run a successful Airbnb business, there is a step-by-step guide to becoming an Airbnb Host.
1. Find your property to rent on Airbnb
Real estate is all about location - and hosting an Airbnb is no different. If you’re considering buying a property or using your existing house for short-term rentals, make sure you’re clued up about the right place to choose. Think about who you want your place to appeal to – are you wanting your Airbnb to be the go-to location for romantic city breaks, a weekend away from responsibility, or a cheap and cheerful spot where your clients can rest their head before a day of exploring the local sites? Having this in mind before you start will make the rest of these steps that much easier.
i. Check your property is legally allowed to be rented on Airbnb
There are some subdivisions with certain restriction regarding short-term rentals, prohibiting this kind activity. So, before you go any further, ask your realtor what area you should be looking to invest, or if you are using existing house check with your homeowner’s association if you are allowed to use the property for short-term rentals.
ii. Research your competition
If you want to succeed and make profit, you need to look at the competition. It is vital to do your market research before investing in the property and setting your pricing rate. Some questions I encourage you to ask yourself in your research:
• How many other short-term rentals are there in your chosen location?
o If there are a lot of other short-term rentals, then you can have some reassurance that this is a popular destination, but you may need to offer something special to stand out from the rest.
• How much are other rentals charging in your chosen location?
• Are the other short-term rentals in your location getting booked?
• What are your competitors offering that makes them stand out? What amenities do they have? What don’t they have that you could offer (e.g., hairdryers, towels)?
• What is the booking rate in the area?
A really useful tool to help you research is https://www.airdna.co/vacation-rental-data which shows you market data for free, with an option to subscribe and get more detailed information.
2. Insure your property
Insurance is necessary for all types of business, and your Airbnb business is no different. As a minimum, you should be getting property insurance (for your Airbnb), and business insurance (for yourself). These give you protection in case the worst happens. Insurance can also be a legal requirement in some situations.
3. Furnishing and maintaining
Keep in mind that guests for short term properties are often looking for a luxury vacation experience to have fun and make memories. Travelers want to feel a sense of uniqueness in their vacation rental experience. That is, after all, why they’ve opted for a vacation rental instead of a standard hotel. Make sure your property has the potential to create special moments for your guests to enhance their stay and get them to rebook for following vacations.
Furnishing
• To get high rating feedback (and therefore attract more traffic), you should carefully furnish and decorate your house, creating a character and style. Depending on your budget, get quality furniture, that can last long and give comfort to your guests, that will pay you back with good feedback and more traffic. Make sure you have at least three sets of lines for each bed and two sets towels for each guest, body wash and shampoo for shower, Kleenex, hair dryer. Equip your kitchen with cookware, kitchen utensils, coffee bar, essential small appliances. You should have complete place settings for the maximum number of allowed guests at your Airbnb. A complete place setting should include plates, bowls, cups, forks, knives, spoons, wine glasses, coffee mugs and pantry staples, such as salt, pepper, and condiments.
There is some basic equipment that I would recommend investing in:
• A digital keyless entry system to make it easy for you guests to access your place (without needing to coordinate collecting and dropping off keys);
• Wi-Fi and, depending on the size of your property, a Wi-Fi network extender.
• a Smart TV.
Of course, you could provide many more amenities - from ironing boards to wine openers. Depending on your budget, you could wait and add items as needed by your guests.
Cleaning
One of the very important points is cleanness of the property.
I recommend you hire a professional and reliable cleaning company and automate as much of the cleaning of your Airbnb as you can. Some tips to make your life as easy as possible:
• Make a cleaning calendar and share it with your cleaner.
• Automate the dates of cleaning for your cleaners to follow shortly after a guest has checked out of your Airbnb; and
• Schedule a deep cleaning of your rental twice a year.
Some cleaning apps you could use:
• TurnoverBnB.
• Properly.
• MaidThis.
• Handy.
• Airtasker.
• Doinn.
Maintenance
To keep your properties in a good standing and run the Airbnb business without interruption you should have a list of reliable handymen, plumbers, electricians, pool maintenance, landscapers. You can ask your realtor for recommendations.
4. Automate your Airbnb management
I highly recommend that you automate of your Airbnb management that will make running your Airbnb business as efficient as possible and will give you the best chance of getting positive feedback from your guests. The two parts of managing your Airbnb I suggest you automate are: the general management (such as guest booking and payments); and cleaning.
General management
It can be hard to know where to start as there are so many options out there. I’ve compiled this list to help you start your search for the software that will work best for your situation and your budget:
• Beds24
• Guesty
• Your Porter
• Turnonverbnb
5. Create your Airbnb listing
Make sure you give this step your full focus and complete it carefully, so all your hard work up until now can pay off.
i. Publish your property on Airbnb
Now is the time to post your property on Airbnb. Make sure you follow the Airbnb’s steps carefully and thoroughly before you publish, as it can look unprofessional for a guest to see an incomplete listing. Successful listings on Airbnb include the following:
• An appealing and informative title of the property.
• High quality and professional pictures of the property
• A detailed description of the property. This is where you show why guests should stay at your property:
o What makes your property special? Do they have access to a pool? Is there wilderness or lake nearby? Does your property offer downtown city life, or would they be placed in the heart of the local historical sights?
o What convenience are nearby and are there some restaurants, grocery stores?
o What other features makes your place an ideal place for them to stay?
Your profile shows your potential customers who you are, so make sure your profile has a professional picture and your account is eye-catching. Follow the steps on Airbnb to get your profile verified, giving your clients additional confidence in renting your property.
ii. Set the price for your Airbnb
Make sure that the price you set for your Airbnb covers your ongoing costs (general management, cleaning, etc.) as well as an additional margin for all the expenses that you put in your space. Keep in mind that you need your property to be competitive with nearby short-term rentals.
iii. Set the rules for your property
Be open and honest with your potential guests as this will help them to choose the right place for their stay and helps to ensure your property is used as you intend. Consider the following:
• What is the maximum number of guests your property can safely hold?
• Is your property suitable for pets and are you comfortable with any potential damage caused by a pet?
• Are you comfortable with your property being used for parties?
• Is there a smoking area or would you only prefer non-smoking guests?
As you set up your Airbnb account, you can select which of these rules you would like to apply to your property.
iv. Set a cancellation policy
Sometimes the unexpected happens and your guests will need to cancel their stay. To protect yourself financially from cancellations and no-shows, make sure you have a suitable cancellation policy for your guests.
6. Post your property on social media
Social media is one of the best platforms to promote your business. Your business can reach a wider audience with social media and its millions of users. Consider having a Facebook business page or a dedicated Instagram handle for your property. Share posts, use hashtags, and offer discounts to let know your audience about their potential next vacation destination.