Lilly Rockwell, Realtor

Lilly Rockwell, Realtor Licensed Realtor Lilly Rockwell is a native Austinite who loves helping people through the process of buying or selling a home.

08/20/2026

Sellers, putting in a little effort pays off so much! 🤑

Buyers get easily turned off by these things, and although it may seem cosmetic, to a buyer it indicates that you don’t take care of the house and there may be more serious issues.

July was an awesome month for me. 😀 Let’s see what the rest of the year brings!
08/07/2026

July was an awesome month for me. 😀 Let’s see what the rest of the year brings!

07/20/2026

Staging is everything now! Buyers have such a hard time visualizing spaces.

07/16/2026

Y’all need to do your research before hiring a Realtor, and no, I am not talking about asking Claude to recommend someone! There are so many feee tools out there to gauge whether an agent is a good fit for you.

Here are some:

🏡: Realtor.com and some brokerages will list an agent’s recent sales history. You can use this to check what price points they work, what parts of town they work in, etc. The only flaw is these tallies sometimes don’t include off-market sales. I usually have 2 off-market deals a year.

🏡: Licensing board. Every state licenses Realtors, and the licensing board in Texas is called TREC. You can look up any agent on TREC to see if they have had disciplinary actions and get a sense for how long they have been in the business by the date they took their first CE classes.

🏡: Get references. If a friend referred you, ask that friend why they liked working with him or her. Read online testimonials. And you can always ask the Realtor for references.

In which I spill the tea on real estate awards. 🤫Every time I get one of these awards I am torn between rolling my eyes ...
07/14/2026

In which I spill the tea on real estate awards. 🤫

Every time I get one of these awards I am torn between rolling my eyes and brag-posting it. So this time I decided to pull back the curtain a bit on why real estate awards are not a trustworthy metric for what makes a good agent.

But you want the real real scoop? Brokerages love rewarding agents who put up big numbers because that’s what feeds the beast - not necessarily good customer service. They can’t run a brokerage without making money off each transaction and the more transactions, the more money a brokerage makes.

I wish brokerage hiring decisions and what’s best for consumers were better aligned because the modern brokerage model definitely rewards agents who churn through lots of transactions, not necessarily who is the best negotiator or works the hardest. 🤔

Yes, I will use an elder Millennial throwback song any chance I can get!June was a great month, I had one closing and th...
07/02/2026

Yes, I will use an elder Millennial throwback song any chance I can get!

June was a great month, I had one closing and the rest of the year is looking pretty strong. 🤑

In conversation after conversation, I see sellers making these mistakes over and over again.Here’s why they all matter:🏡...
06/29/2026

In conversation after conversation, I see sellers making these mistakes over and over again.

Here’s why they all matter:

🏡 Using county tax appraisal as a pricing guide. What the government values your home for is often totally unrelated to its actual market value. Why? The appraisal districts don’t have access to our sold data. That means they are just guessing and they have a tendency to guess high! (See No. 3).

🏡 Making changes to your home without consulting with a Realtor first. Gosh I see this a lot. 😟 Your contractor doesn’t know what he’s talking about when he says to pick white subway tiles - that’s so 20 years ago. And no, don’t remove all your furniture with no plans to stage it. Homes photograph much better with furniture in them.

🏡 Not protesting taxes. This is probably the most common mistake. Sellers think a home valued HIGH by the county tax appraisal district will help justify a high listing price and/or make the home appear like a “bargain” if it’s priced below that. I am going to hold your hand when I say this: Buyers know the tax appraisal has nothing to do with market value, and if anything, they want it to be as low as possible so they pay fewer taxes. Protesting every year, but especially the year your sell, is the best move you can make.

🏡 Ignoring the yard. Man, I have seen some very mediocre homes sell fast and for more money because of something as simple as a $1,500 fire pit or $3,000 cowboy pool in the backyard. Your biggest return on investment is turning your backyard into a functional space to enjoy the outdoors.

🏡 Using the amount spent on improvements to justify pricing. Listen, a buyer truly doesn’t care that you spent $200K on that renovation or that you spent $20K on a new roof. And more importantly, neither does an appraiser. A new roof actually adds zero value to your home per appraisal guidelines because that’s considered general maintenance. Unfortunately, HGTV has lied to you that doing a renovation automatically gets you 100 percent or more of your money back.

I officially have 30 five-star reviews on Google now! ⭐️ Thank you, Tonia.This was an interesting real estate transactio...
06/23/2026

I officially have 30 five-star reviews on Google now! ⭐️ Thank you, Tonia.

This was an interesting real estate transaction! We started looking last fall, then took a break for a few months, then she returned to the housing market in spring ready to hit the ground running! Tonia saw at least 50 homes during her search and it helped her narrow down what she really wanted and what part of town she wanted to be in. With our rising inventory, Tonia had a lot to look at and consider. 🤔

Then! Right when went under contract on the cutest home in NW Austin, she went on a trip to Bali! So we navigated the process of sending earnest money and option period negotiations all from a wildly different time zone. Poor Tonia had to do things like wire money and talk inspections in the middle of the night! 🤪

Fortunately we had a great listing agent who was very accommodating and understood all of our time zone drama. Thank you, Natalia Roush.

Congrats on the new house, Tonia! There is nothing like the love you have for your first home. ❤️

I had no idea when I began this process what an ego boost it is to have a registered trademark!The power to send cease-a...
06/19/2026

I had no idea when I began this process what an ego boost it is to have a registered trademark!

The power to send cease-and-desist letters is intoxicating! (Texit®️ is my program for homeowners who need to sell their homes before they move out of state.)

You walked into that model home and everything felt polished, professional, and honestly kind of exciting. The sales rep...
06/08/2026

You walked into that model home and everything felt polished, professional, and honestly kind of exciting. The sales rep was so nice. So knowledgeable. And they said you won’t even need an agent!

Here’s the thing: they work for the builder. Their job is to sell you a home at the best terms for the builder. They are very good at that job.

The biggest mistake I see new construction buyers make is walking into that process without someone in their corner, or hiring an agent who isn’t actually equipped to fight for them.

I’ve bought a new construction home myself. I know the highs and the lows. And I’ve seen what can go wrong when buyers go in alone or with an agent who’s just along for the ride.

Swipe through for what you need to know — and what to ask before you hire anyone to represent you.

Full blog post in my link in bio 👆

Have you bought new construction before? Drop a 🏗️ below — I want to hear how it went.

Address

2500 Bee Caves Road, Building 3, Suite 200
Austin, TX
78746

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