06/20/2019
So what exactly is EDDM®?
Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future.
So why should I consider it? It’s sounds confusing and expensive?
1. Ultimately, all marketing comes down to the local level.
People choose the goods and services they buy and the businesses they patronize largely based on locality. If a business is local and well run, people will use it because it’s close by. It’s just that simple. In businesses and real estate, the mantra is, “location, location, location!” Something similar can be said of marketing. Essentially, the secret to successful marketing is think big (globally) but act locally.
2. EDDM® Is Scalable and affordable.
Two characteristics of Every Door Direct Mail® that make it extremely attractive are scalability and affordability. If your marketing funds are limited, or you just want to take EDDM® for a test drive, run a very small, inexpensive campaign and track your results. With Every Door Direct Marketing®, you can designate a few carrier routes immediately surrounding your location.
3. Not Just for Small Businesses.
Do you own or work for a large corporation, or are you marketing for a brokerage with multiple locations? Want to blanket the entire city with a postcard announcing your current top dollar listings? Scalable means you can go big with your direct mail campaigns if you so desire.
4. No address list necessary. With EDDM®, you need only pick the appropriate carrier routes which will produce results for you.
5. High-Income Residential and luxury homes. Do you have a luxury home you are trying to market? What if you could reach every high-income household in select residential neighborhoods with no millionaires left behind? EDDM® carrier routes allow you to do just that. Can we target certain areas AND average household incomes? Yes we can.
6. You don’t have to go it alone.
Are you new to direct mail marketing? Feeling a tad resistant to diving in? It’s important to note that I have years of experience dealing with the USPS and I can help you with every aspect of your direct mail campaign, from concept to design, through printing and implementation. You don’t have to go it alone. Plus I’m local and use local trusted printers. No spending thousands with overpriced web companies that take forever, have awful quality, and can make costly mistakes.
BEST and final reason...I cost an average of HALF of what any internet company will quote you! There’s an art to all the ridiculous specifications you have to do with implementing this correctly and I’m very experienced. My last 5,000 piece postcard project would’ve cost my client around .28 per parcel, I got everything done costing .13 per parcel.
