08/30/2026
A Friend Posted This and I feel the same exact way
I don't post all my transactions on line Why I Don’t Post My Closed Transactions on Social Media
The answer is pretty simple:
Because my clients are not trophies.
After 25 years in real estate, I’ve closed a whole lot of transactions. Some were $100,000 homes. Some were million-dollar properties. Some were first-time buyers. Some were families selling homes filled with decades of memories. Some were complicated transactions that required patience, creativity, negotiation and a whole lot of phone calls.
And every single one of them represented a person or family who trusted me with something important.
I don’t believe their real estate transaction needs to become my social media content.
I Don’t Need to Prove I’m Working
Real estate has changed dramatically since I started
Today, social media can sometimes make it appear that an agent’s success is measured by how many “JUST SOLD” graphics they can produce in a week.
Sold another house? Post it.
Listed another house? Post it.
Had a closing? Post it.
Got a five-star review? Definitely post it.
And don’t forget the picture holding the keys!
There is absolutely nothing wrong with celebrating a successful transaction. Agents should be proud of their accomplishments.
But Frankly
I don’t need a Facebook feed full of sold signs to know I’m doing my job.
My business has been built through referrals, repeat clients, relationships and doing what I say I’m going to do.
My clients already know what I do.
And the people they send to me find out pretty quickly.
My Clients Aren’t My Billboard
When someone buys or sells a home with me, I want them to feel like their business is their business.
Maybe they don’t want their purchase price broadcast across the internet.
Maybe they’re downsizing and don’t want everyone knowing they’re moving.
Maybe they’re going through a divorce.
Maybe they’re relocating for a new job.
Maybe they simply don’t want their personal business on Facebook.
And honestly?
They shouldn’t have to explain why.
Privacy doesn’t mean I’m not proud of the transaction.
It means I respect the person behind it.
I’d Rather Tell You What I Know Than What I Sold
There is a reason I spend so much time talking about real estate instead of simply talking about myself.
I want to share information that actually helps homeowners, buyers and sellers.
I’ll talk about pricing.
I’ll talk about inspections.
I’ll talk about flood insurance.
I’ll talk about Lowcountry homes.
I’ll talk about neighborhoods.
I’ll talk about market conditions.
I’ll talk about things buyers need to understand before purchasing property in Monmouth or Ocean counties
I’ll tell you when I think a seller is overpriced.
I’ll tell you when buyers need to slow down and do their homework.
I’ll tell you about the things I’ve learned after decades in this business.
That’s the stuff I think is worth putting on your newsfeed.
And Yes… Referrals Mean More to Me Than a Sold Graphic
One of the greatest compliments a client can give me isn’t a A
Facebook like.
It’s this:
“I told my friend to call you.”
That’s my kind of marketing.
When a past client continues to recommend me years after their transaction is over, that’s far more meaningful to me than another “SOLD!” graphic collecting likes for 24 hours.
A closing ends a transaction.
A relationship doesn’t have to end there.
I’ve had clients become friends. I’ve helped families more than once. I’ve worked with children of former clients. I’ve had people call me years later simply because they remembered that I took care of them.
That’s the business I want.
So, If You Don’t See Me Posting “JUST SOLD” Every Other Day…
Don’t assume I’m not busy.
Don’t assume I don’t have transactions closing.
And definitely don’t assume I don’t have plenty of success stories.
I’m simply not interested in turning every client’s personal real estate transaction into a marketing opportunity.
After 25 years, I’ve learned something:
You don’t have to shout about your success when your clients are willing to talk about you.
I’d rather build a reputation than build a social media scoreboard.
I’d rather have someone say, “Call Roe. She’ll take care of you,” than have someone say, “I see her SOLD posts all the time.”
Because at the end of the day, real estate isn’t about how many sold signs you can put on Facebook.
It’s about the people standing behind those signs.
And those people deserve my respect, my confidentiality, my experience and my very best effort.
The sold sign can stay in the yard.
I’ll keep doing the work
