05/29/2026
The biggest pricing mistakes sellers make happen before the listing ever goes live. It usually starts with the wrong question. How high can we go? Instead of: How will buyers compare this to everything else they’re seeing right now? Because buyers do not evaluate a home in isolation. They are comparing it instantly to every other option in that price range. And the first impression that creates often decides whether the listing builds momentum — or starts chasing the market. Pricing is not just a number. It’s the strategy behind the entire sale. 🏡
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