06/26/2026
Here's something nobody warns you about: most of life is compromise, and there's no shame in it. But if you're wired a certain way, there's a voice that wants great even when good is working fine. What stopped being enough for us is still genuinely great for many. This isn't a story about something broken. It's about outgrowing a good thing because we had a bigger one to build.
We've been loyal to the RE/MAX brand for over 20 years, including Exclusive, Sails, Preferred, and most recently RE/MAX Advantage Realty, and we honestly can't thank them enough. RE/MAX Advantage is one of the best brokerage operations we've ever been part of. The leadership, culture, and support are all first-class. It's a phenomenal home, and the right home for a great many agents. We mean every word of that.
We didn't leave for another national brokerage. The only way to find something we liked better than what RE/MAX gave us was to build it ourselves, from the ground up. That's not a knock. It might be the biggest compliment we can pay them.
Great, for us, meant a brand-new model at the brokerage level, built around every idea we'd been collecting for years. It starts with one of the most competitive structures anywhere: 100% commission, a low monthly fee, and none of the usual trade-offs.
Our technology comes standard, including the AI apps we built, like our Listing Playbook with Intel, and full support services are there when you want them. Transaction fee caps, so the harder you work, the more you keep. À la carte help that shows up when you need it and stays invisible when you don't. Everything you'd expect from a full-service brokerage, without the heavy fees that usually come with it.
To us, agents are never just transactions. Every facet of a brokerage should feel like a moonshot toward agent success, every piece built to lift the agent, not to serve as a quiet place to collect fees. That's the industry's old default. Flip it, and you flip the whole game. That's Everything.
We wanted amazing technology. Most people don't know I came from tech. I built ProForms automation software in 1995, created VR programs for national home builders, and consulted on national tech projects long before I ever sold a house. So our 12 AI apps aren't someone else's product with our name on it. We built them.
We also wanted the best coaching in the business. I always knew my coaching experience would one day live inside a brokerage. That day is here. Our Coaching Engine app puts it in your pocket. Use it as much or as little as you want.
Everything we ever wanted, in one place. Nobody was building it. So we built it.
Everything Real Estate is proudly independent, giving us the freedom to invest our resources where they matter most—our agents, our clients, and the communities we serve.
Here's what we're proudest of: most places you outgrow. Everything you grow into. Start by taking leads and appointments from a team. Run your own book solo. Build your own team when you're ready. Or step back and just refer. You never have to leave to level up, because the platform already has your next move built in.
We own it, so we move at the speed of a good idea. No layers, no waiting for permission.
We're launching in June/July 2026. The nine agents in this photo are our founding agents, with six more joining over the next couple of weeks. That's 15 of 25 Founders Club spots already taken, and just 10 left. Founders lock in a lower fee cap, elevated revenue share, and a real voice in the company, for life. The agents who go first don't just join Everything Real Estate. They build it.
Our north star never changes: the best consumer experience in real estate, period, for every client, past, present, and the ones we haven't met yet.
We started in this business with nothing but a need for success, and we've stood at the top. Good habits compound. Pour 20+ years of them into something brand new, and that's not starting over, that's starting ahead. This is the most excited we've ever been.
Sometimes you have to kill good to make room for great. Every day you spend settling is a day you quietly kill the better version of who you could become. We finally decided which future to end, the comfortable one, so the great one could live. We needed a name big enough to hold it. Not one we inherited, but one that means exactly what it says.
If any of this sounds like the future you've been waiting for, message us for details.
Everything an agent needs. Everything a client deserves.
Everything Real Estate
