Urban Land Company

12/29/2025

12/27/2025

🐊 Recreating Garcia’s rig and lending it to touring musicians

🎸 Introducing Jerry’s Rack 🎸

Some projects take years to come together.
This one has been quietly building — and now it’s time to bring it into the open.

Jerry’s Rack is a modern recreation of Jerry Garcia’s legendary guitar rig — thoughtfully rebuilt with today’s reliable, lightweight components — and made available through a lending program for working musicians.

🎶 Built for:

✅ Clarity
✅ Headroom
✅ Feel
✅ Stage-ready reliability

But this isn’t about nostalgia alone.
It’s about putting great gear back into circulation, letting musicians play it live, record with it, learn from it — and then pass it forward.

Right now:

⚡ Multiple racks are built
⚡ They’re already active on both coasts
⚡ More musicians are stepping in
⚡ Live debuts + public displays are coming soon

Over the coming weeks, we’ll be sharing:

🎛️ The gear
🎙️ The stories
🎵 The musicians
📼 The taping roots
🏟️ The venues & live moments

If you’re a musician, engineer, venue operator, promoter, or someone who lives in the music business, you’re exactly who this is for.

👉 Follow along here
👉 Find us on Instagram
👉 DM us if you’re interested in the lending program or collaborations

This is just the beginning.
More soon. Stay tuned

JerrysRack

10/05/2025

10/01/2025

08/19/2025

07/20/2025