10/21/2019
Lesson In Productivity: Going through some old stuff this weekend, I came upon this little gem: the Kodak DC40 digital camera. In 1997, the retail price was around $1,000. It sounds like a lot until you think about the cost of film photography. In 1996, I spent approximately $2,800 in film and developing. Moreover, I probably spent at least 80 hours per year going back and forth to the photo place to get the film developed. If that wasn't enough, I had to sort all the photos and then use double stick tape to attach the photos onto paper for my appraisal. To top it all off, I had to make copies and then mail, or sometimes hand-deliver, the appraisal report to my client. All tolled, film photography easily cost me over $5,000 per year in hard costs and opportunity costs.
Like many of you, I am a one person business. There are only so many hours in a day I can work. In order to make more money, I need to raise my fees or become more productive. In a competitive market, it is difficult to raise fees. The best alternative, is to become more productive. It's really important to use technology or other methods to maximize your time. Embracing new ways of doing things and struggling through a learning curve can be painful, but it usually pays off.