06/20/2026
Most homeowners obsess over the listing price but overlook the clock that starts ticking once their home goes "live."
I've watched it happen many times...
Even the most stunning home can lose momentum if it’s priced off from the start. After 30 days on the market, buyers begin treating it like a markdown instead of a must-have.
The conversation goes from "what's this home worth?" to "what's wrong with it?"
Nothing changed about the house...except the perception of it.
What I tell every homeowner I work with: your first few weeks on the market are your best negotiating tool.
Better than upgrades. Better than staging. Better than any price adjustment you'll make later.
You don't get that window back.
If you're thinking about selling this year, I'd love to talk through what a strong listing strategy looks like.
As always, my inbox is open for your questions.