09/23/2026
Story time: I lost a listing recently.
And I’ll own my part of it. I let two weeks go by in the blink of an eye without following up, and I should have done better there. But when they told me we weren’t the right fit, I also think they were right.
I walked into that appointment with a lot of trust already built. They knew me. They liked me. But they also wanted to sell fast, and in this market, that requires a harder conversation than people sometimes expect.
If you want to sell quickly, you generally need to do one of two things: make your home one of the most compelling options at its price, or price it aggressively enough that buyers see the value immediately. And if you want top dollar? The expectation for condition, presentation, and preparation gets even higher.
That can be hard to hear, especially when it means changing how you live in your own home while it’s listed. But today’s qualified buyers have choices. They’re comparing your home to everything else they can buy for the same money, and they’re pickier than they’ve been in years.
Could I have told them what they wanted to hear and maybe gotten the listing? Probably.
But I’d rather lose a listing at the kitchen table than win it with a promise I don’t believe I can deliver.
That’s one of the harder parts of this job. I’m not going to win every seller, and I have to be okay with that. My job isn’t to tell you your house is worth whatever number gets my sign in your yard. It’s to give you the information you need to make the best decision you can, even when that information isn’t particularly fun to hear.
If you want an agent who will have the hard conversations with you before the market has them for you, we should talk.