09/07/2026
Builders aren’t like homeowners who can wait for the right offer. Unsold homes cost them money as long as they sit empty. So, builders cut prices and add incentives to keep them moving. That trend has carried into August. NAHB’s latest numbers:
** 35% of builders cut prices, with an average reduction of 6%.
** 63% offered incentives like covering closing costs or buying down your mortgage rate.
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Happy Labor Day!
Most people think a newly built home costs more than an existing one. But right now, that’s actually backwards.