05/04/2026
Real Just Bought RE/MAX â Hereâs the Real Story
The consolidation of the real estate industry into global monopolies continues with last week's purchase of the iconic brand RE/Max by tech upstart Real Brokerage.
When you hear the details, the strategy becomes clear. The company was purchased for $880 million, of which $550 million, or 62.5 percent, is through debt. I did not know you could buy a company worth nearly $1 billion with only 37.5% down payment, you cannot even buy a multi-family project in Los Angeles with so little equity. What's also interesting is realizing that Real Brokerage would not qualify to buy a single family home, as it has not reported any profits.
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