Efron // Friedman Real Estate Partners

02/10/2026

West Los Angeles Market Update 🏡

• Inventory remains limited

• Well-priced homes are still moving

• Buyers are cautious, but active

• Sellers who price strategically are winning

• Typical homes are spending an average of 70 days on market, which means buyers have a bit more time to decide vs peak frenzy markets

• 30-year fixed mortgage rates are hovering around ~6.1% nationally — still elevated vs historical lows but down from the 7%+ range seen in the recent past

Thinking about buying, selling, or just curious about your home’s value? Let’s connect. 📩 DM us anytime.

LAHomes

01/28/2026

Whether you’re thinking about buying, selling or just getting a feel for the market, the beginning of the year is all about preparation and strategy.

🏡 BUYERS: get clear, get preapproved, and get ready to move when the right opportunity shows up.

🏠 SELLERS: early planning leads to stronger pricing, better presentation, and smoother outcomes.

The best moves aren’t rushed – they are intentional.

If a move is on your 2026 vision board, we are here to help you navigate it with confidence.

DM us to start the conversation.


WestsideLA
RealEstateAdvice HomeGoals

12/17/2025

❄️ Winter = the BEST time to buy in Westside LA (and here’s why) 👇

Everyone waits for spring…
But serious buyers move in winter 🏡

✔️ Less competition
✔️ More motivated sellers
✔️ Cleaner negotiations
✔️ Better leverage

While others are “just browsing,”
winter buyers are writing offers 💥

If you’re watching inventory in
📍 Pacific Palisades
📍 Brentwood
📍 Santa Monica
📍 Beverly Hills
📍 Westwood
📍Cheviot Hills

…this is your window.

DM me “WINTER BUY” and I’ll send you what’s actually worth seeing right now 👀

12/14/2024

JUST SOLD! 2139 Parnell Ave.
3 🛌 2 🛁 1,562 sqft

We’re excited to share the successful closing of a truly special property, where we proudly represented the seller. This wasn’t just a sale—it was a carefully orchestrated journey. From strategic pricing that brought buyers through the door to managing multiple offers, we ensured our seller achieved maximum value while securing a smooth and timely closing.


This is a beautifully remodeled modern Spanish hacienda located in the coveted Westwood Charter neighborhood. This private and gated property is a blend of timeless charm and modern upgrades. Conveniently located near Westwood Charter School, UCLA, Westfield Century City, and vibrant cafes, this home offered a perfect combination of space, luxury, and location.

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If you’re dreaming of your next home or curious about what your property could sell for in today’s market, let’s talk. We’re here to help you navigate every step of the real estate journey with confidence and success.

11/08/2024

Today, we closed on a breathtaking property that our buyer clients had been dreaming of owning for many years. The deal wasn’t simple but was incredibly rewarding. We snapped this sweet photo of them taking it all in during our final walk through. Congratulations to this lovely family - they are going to make amazing memories to last a lifetime in this gorgeous home. How lucky we are to help make dreams come true.

10/23/2024