Efron // Friedman Real Estate Partners

02/10/2026

West Los Angeles Market Update 🏡

• Inventory remains limited

• Well-priced homes are still moving

• Buyers are cautious, but active

• Sellers who price strategically are winning

• Typical homes are spending an average of 70 days on market, which means buyers have a bit more time to decide vs peak frenzy markets

• 30-year fixed mortgage rates are hovering around ~6.1% nationally — still elevated vs historical lows but down from the 7%+ range seen in the recent past

Thinking about buying, selling, or just curious about your home’s value? Let’s connect. 📩 DM us anytime.

LAHomes

01/28/2026

Whether you’re thinking about buying, selling or just getting a feel for the market, the beginning of the year is all about preparation and strategy.

🏡 BUYERS: get clear, get preapproved, and get ready to move when the right opportunity shows up.

🏠 SELLERS: early planning leads to stronger pricing, better presentation, and smoother outcomes.

The best moves aren’t rushed – they are intentional.

If a move is on your 2026 vision board, we are here to help you navigate it with confidence.

DM us to start the conversation.


WestsideLA
RealEstateAdvice HomeGoals

12/17/2025

❄️ Winter = the BEST time to buy in Westside LA (and here’s why) 👇

Everyone waits for spring…
But serious buyers move in winter 🏡

✔️ Less competition
✔️ More motivated sellers
✔️ Cleaner negotiations
✔️ Better leverage

While others are “just browsing,”
winter buyers are writing offers 💥

If you’re watching inventory in
📍 Pacific Palisades
📍 Brentwood
📍 Santa Monica
📍 Beverly Hills
📍 Westwood
📍Cheviot Hills

…this is your window.

DM me “WINTER BUY” and I’ll send you what’s actually worth seeing right now 👀

12/14/2024

JUST SOLD! 2139 Parnell Ave.
3 🛌 2 🛁 1,562 sqft

We’re excited to share the successful closing of a truly special property, where we proudly represented the seller. This wasn’t just a sale—it was a carefully orchestrated journey. From strategic pricing that brought buyers through the door to managing multiple offers, we ensured our seller achieved maximum value while securing a smooth and timely closing.


This is a beautifully remodeled modern Spanish hacienda located in the coveted Westwood Charter neighborhood. This private and gated property is a blend of timeless charm and modern upgrades. Conveniently located near Westwood Charter School, UCLA, Westfield Century City, and vibrant cafes, this home offered a perfect combination of space, luxury, and location.

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If you’re dreaming of your next home or curious about what your property could sell for in today’s market, let’s talk. We’re here to help you navigate every step of the real estate journey with confidence and success.

11/08/2024

Today, we closed on a breathtaking property that our buyer clients had been dreaming of owning for many years. The deal wasn’t simple but was incredibly rewarding. We snapped this sweet photo of them taking it all in during our final walk through. Congratulations to this lovely family - they are going to make amazing memories to last a lifetime in this gorgeous home. How lucky we are to help make dreams come true.

10/23/2024

09/06/2024

IN ESCROW! Working with one of our favorite buyers to get their offer accepted on their dream house. They love taking luxury Spanish vacations so this house was perfect for them: Inspired by the beauty of Tulum, the warm and natural tones throughout the home create a sense of tranquility.

05/31/2024

Just sold! 🏡

7003 WILLOUGHBY AVE., WEST HOLLYWOOD

We are so thrilled to have just closed on this 4-unit income property for two wonderful clients! The transaction presented a few surprises along the way but we were able to work through them successfully and get to the finish line with a very happy buyer and seller! Situated just blocks away from the bustling Melrose district and the North Sycamore shops and cafes, the fourplex was on the market for the time in 47 years and offered an incredible investment/developer opportunity. We are so excited for all parties involved!

03/13/2024

Just Listed! An incredible opportunity to own a 4-unit income property located on a quiet, tree lined street just steps away from West Hollywood, the Melrose District and the bustling new shops and cafes on North Sycamore Avenue. A true Hollywood gem! First time on the market in 47 years!

Address: 7003 Willoughby Ave 90038
4 units: each unit is 2 bedroom, 1 bath
Total sqft 4,620

02/16/2024

A growing share of home buyers and sellers sat on the sidelines last year as the pace of home sales continued its downward trajectory. In December 2023, the Fed signaled that it was done raising interest rates—and suggested that it could cut rates by 0.75% over the coming year. While mortgages don’t directly follow the federal funds rate, they typically move in tandem—so cheaper home loans may finally be on the horizon. What does that mean for you? Read our new blog post (link in bio) to learn more about the current state of the U.S. housing market, the potential opportunities for buyers and sellers, and economists’ predictions for the year ahead. Below is a short list of our predictions from the blog post:

-HOME PRICES WILL REMAIN RELATIVELY STABLE
-MORTGAGE RATES SHOULD FINALLY TREND DOWN
-LOWER RATES WILL BRING SOME BUYERS AND SELLERS BACK TO THE MARKET
-THE HOUSING SUPPLY SHORTAGE WILL PERSIST