Home in Salem

Home in Salem I offer impeccable client service to buyers and sellers seeking homes on the North Shore of Massachu Churchill Properties
123 Brimbal Ave
Beverly MA 01915

12/31/2024
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12/15/2024
08/29/2024

Yesterday, I shared 13 tips from a local on visiting Salem. These tips sparked a lot of conversation among both locals and potential visitors. With that in mind, I’d like to share 13 more tips for being respectful when visiting Salem. Often, we focus on the most outrageous behavior, but in reality, most visitors just want to experience the city, respect the residents, and absorb the history. So, here are 13 tips for doing just that:

1. You are not “the descendants of the witches they didn’t burn.” As my kids would say... that’s some SERIOUS cringe. First, they weren’t witches—they were terrorized Puritan women and men who were tragic victims of hysteria. Second, they weren’t burned; they were hanged next to what is today a Walgreens drive-through. And third…just don’t.

2. Most Salemites feel protective of the victims of the trials. Anyone who has lived here for more than a couple of years knows their names, their stories, and feels their tragedy. This may seem strange since this city throws a big Halloween party and calls itself the “Witch City,” but for most of us, there’s a clear separation between the human tragedy that happened in 1692 and the roundabout history that brought us to Hocus Pocus and Bewitched. Mind you, this is still controversial here in Salem, with some residents wishing the city would shed the “Witch City” label altogether. But one thing all residents can agree on is that the victims of 1692 are not your punchline. Jokes about hanging or burning are in very poor taste. Go ahead and have your fun with Winifred and Samantha, but please leave your jokes about Bridget Bishop and Giles Corey out of it.

3. The “I Got Stoned In Salem” shirt is in poor taste. Yes, some shops sell it, but we all judge you when we see you wearing it.

4. I know many tourists love those felt floppy witch hats... but just lean into it and go with the full traditional hat. It objectively looks much cooler. I said what I said.

5. You should absolutely enjoy our three historic cemeteries; they are incredible. However, you should not touch the stones or tombs, or—sit on them. These were real people who lived, loved, and died. Their tombs are not a place to rest your legs, change your baby’s diaper, or enjoy fried dough. Please be respectful.

6. Don’t walk three abreast on the sidewalk.

7. If you wouldn’t want someone to do it to your house, don’t do it to ours. Imagine someone sitting on your steps, plucking flowers from your garden, or looking into your windows. We are a dense city, and many of us live near historic sites, but these are still our homes. Please be mindful.

8. If you don’t have anything nice to say on Yelp, don’t say anything at all. Our local businesses work incredibly hard in October. Yes, they may run out of things, waits will be long, they will be super busy, and they may be understaffed—give them some grace.

9. Read the historic signage. The number of boyfriends I’ve seen confidently tell their girlfriends that the Ward House was the House of the Seven Gables is too high. And if all else fails, you could just... count the gables. Haha.

10. Don’t walk in the street.

11. The “Hocus Pocus House” is not a tourist attraction. It’s in a residential neighborhood and people live there. Over the last decade or so, some tourists have gotten bolder, knocking on the door, sitting on the porch, crowding around the home, and looking in windows. Please show respect. During October, the street itself is closed to non-resident vehicles, and there are many other things you can do and see that are less disruptive to residents.

12. The City of Salem expands resident-only parking dramatically in October. This year, we will also be using license plate readers to more quickly catch, ticket, and tow violators. Do not park on residential side streets; your car will not be there when you get back. Speaking of parking, there are days in October when we see 100,000+ visitors. There is no possible way to park even a tiny fraction of those vehicles. Plan other ways to get into Salem—you will thank yourself.

13. Enjoy yourself! As I mentioned yesterday, it can be frustrating to live in Salem in October, but deep down, we all just want you to love this city the way we love it. Soak up the history, be kind to our retail workers, servers, and small business owners, tip generously, and have the best time!

08/28/2024

It's that time of year again—locals call it "Septober." As someone who lives right in the middle of it all, I’ve gathered 13 pieces of advice to help you navigate Salem this season:

1. There is a huge difference between October weekends (Friday, Saturday, Sunday) in Salem and October weekdays. On weekends, roads are at full capacity, parking is nonexistent, and crowds fill Essex Street. Finding a table at a restaurant or a ticket to an attraction can be nearly impossible, with even retail stores having lines out the door. These weekends are for those willing to endure long waits or just come for the spectacle and costumes. Weekdays, however, are just busy. While you should still avoid driving, you can get into shops, restaurants, and most attractions. Local businesses prefer visitors on weekdays, as they understand many are deterred by the perception of massive crowds. 👍

2. We love our crosswalks in Salem. As a pedestrian-friendly city, many residents navigate daily without cars, using crosswalks and expecting the right of way. Drivers, stop for pedestrians in crosswalks. Pedestrians, use crosswalks when crossing busy streets—don't expect drivers to see you if you're not in one. ⚠️

3. Walking tours are an excellent way to learn about Salem. Local companies provide a world-class experience worth every penny. Out-of-town companies often fall short.💀

4. Don’t let your kids swim in the East India Fountain. 🤢

5. Salem is not a quaint New England village and never has been. It's a bustling, dense, diverse, and complex city where houses from the 1600s stand next to busy streets. This mix is the magic of Salem. If you want quaint, charming, and quiet, Salem won’t be for you. But if you want historic, unique, rich, and vibrant, that’s Salem! ✨

6. Salem is also not a theme park. With 45,000 residents, most of whom don’t rely on the tourist trade, it’s a city where people live, work and go about their day. Unlike Disney World, Salem doesn’t control the guest experience—there won’t be enough parking, some houses will be decorated, some won’t, and the quality of street performers will vary. Appreciate Salem in all its uniqueness; don’t expect a curated Halloween theme park. 🎟️

7. Our retail employees, waitstaff, and small business owners are our friends, family, and neighbors, and they are probably exhausted. Treat them with kindness and tip generously; they need it in October. 🙏

8. We are no longer allowed to permit or CORI check street performers, so that Michael Myers impersonator could be ANYONE. Spend time on social media to familiarize yourself with well-known performers (Borah, Larry the Frankenstein, Addams Family, Uncle Boogieman, Denis the Zombie, Tiny the Clown, Pennywise Brandon to name a few.) or use your best judgment before letting your kids take photos with them. And make sure to tip! 💵

9. If you do see Borah, tell her to have a horrible day. It will warm her rotten black heart.🖤

10. Don’t use the bathroom in the Witch City Mall (IYKYK), but do patronize the great small businesses there. 👍

11. The Peabody Essex Museum is a world-class museum and absolutely worth the price of admission. Build it into your itinerary. 👏

12. Get up early before the crowds and walk the McIntire District and/or Derby Street neighborhood at sunrise. You won’t regret it. ☀️

13. While locals can sometimes be a little grumpy about the disruption, we’re proud that you’ve chosen to spend your vacation in this city we love. We truly appreciate you and want you to have the best time here! (But we still look forward to November 1). Happy Halloween! 🎃

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123 Brimbal
Beverly, MA
01915

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