09/03/2026
Congratulations to Asheville, North Carolina — named the #2 Most Engaging Mountain Destination in the USA in Tripscout’s first annual Mountain Destination Awards! 🏔️🇺🇸
Asheville’s Blue Ridge Mountains, lush forests, waterfalls and scenic trails make it a dream mountain escape, with outdoor adventures and breathtaking views along the Blue Ridge Parkway year-round.
What makes this recognition especially interesting is how the rankings were determined. These awards are powered entirely by Tripscout’s Social IQ data engine, which tracks engagement performance across posts from more than 1,100 mountain destinations worldwide.
There were no editorial picks, no panels and no public voting. Rankings were determined purely by social media performance during the 2026 calendar year to date.
As social media continues to be one of the leading sources of travel inspiration, online engagement plays an increasingly important role in how travelers discover and choose their next destination.
The destinations recognized have built strong, consistent relationships with their audiences online — and Asheville landed at #2 in the entire USA!
Pretty awesome recognition for our little mountain city here in Western North Carolina. ⛰️
Congratulations, Asheville!
op: https://www.instagram.com/p/DcyfsMOCHCa/?igsi=MThvN25qcGgxY2hqag==