SODL

03/25/2026

Just listed this one in Saint Michael. 🏡✨

At this price point, a traditional listing agent at 3.3% would cost the seller about $31,000 in commission.

With SODL, they’re paying $3,000.

That’s over $28,000 saved. 💰

Same exposure. Same outcome. Just a more modern, digital experience and a lot more money staying with the homeowner.

If you’ve been thinking about selling, I’m happy to run the numbers for your home 👉 SODL.com/Valuation

03/25/2026

✨ Just Listed in Saint Michael! ✨
📍 Tributary Crossing – right across from Fox Hollow Golf Course with private golf cart tunnel!
🏡 5 Bed | 5 Bath | 5,407 Sq Ft | Built 2017
💰 $949,900 on oversized walkout lot
This stunning Robert Thomas Homes St. Charles plan is loaded with luxury:
🍷 Gourmet kitchen w/ granite, walk-in pantry & butler’s pantry w/ wine cooler
🔥 Gas fireplace + ceiling speakers on main level
🛏️ Luxurious primary suite w/ vaulted ceilings + French doors
🎥 Huge bonus room (perfect for theater or play space)
🏀 19’ x 30’ indoor sport court + bar area in the walkout lower level
🌳 Stamped concrete patio overlooking private backyard
Enjoy community pool, parks, walking trails & direct Foster Lake access (fishing dock + kayak launch). Heated/insulated garage, tons of storage, and easy I-94 access.
Ready for your private tour?
To see more and schedule a tour: https://sodl.com/homes-for-sale-details/14899-50TH-STREET-NE-SAINT-MICHAEL-MN-55376/7036904/36/
💰 Thinking of selling your home too? List with SODL for only $3,000 flat fee at ➡️ SODL.com/Sell

03/05/2026

Everyone loves their 2–3% mortgage right now.
And honestly, we get it. 👍

Those rates were incredible.

But sometimes that great rate can make people feel stuck, even if their home no longer fits their life.

Maybe the house feels too small. 🏠
Maybe it's not in the area you'd prefer. 📍
Maybe you've simply outgrown it.

Yes, upgrading today will likely mean a higher payment. 💰
And if that payment doesn’t work for your budget, staying put is absolutely the right call.

But if the payment is still comfortable, trading up could also mean owning a more valuable asset long term.

For example:

If you're currently in a $400,000 home and move into a $550,000 home, you're now building equity in a larger asset. 📈

Over time, that difference could potentially mean hundreds of thousands more in net worth when the home is eventually paid off.

For many homeowners, the majority of their wealth ends up being the equity in their home.

So the question might not just be:

“Should I keep my low rate?” 🤔

It might also be:

“Am I maximizing my long-term net worth?”

Of course, if the payment doesn’t make sense for your budget, staying put is the right move.

But if you've been feeling stuck or compromising on where you live, it might be worth exploring your options.

You may have more opportunity than you realize.

Curious what your home is worth and what a move might look like?

Get a free home value at SODL.com/Valuation 🏡

02/02/2026

Why SODL exists

Percentage-based commissions have been the default in real estate for decades, but they aren’t always proportional to the work involved.

Listing a $250,000 home and listing a $1,000,000 home typically require the same core steps:
pricing, photography, MLS exposure, disclosures, showings, negotiations, and closing coordination. The same systems. The same process.

Yet under a traditional percentage model, the difference to the seller can be significant.

On a $250,000 home, a typical listing commission might total around $8,250.
On a $1,000,000 home, that number could be closer to $33,000.

Same process. Very different impact on seller proceeds.

That doesn’t mean agents don’t add value. They do.
It means the pricing structure hasn’t evolved alongside efficiency, technology, and scale.

At SODL, we believe pricing should reflect service and outcomes, while helping sellers keep more of their equity.

That’s why we focus on:
• Clear, flat pricing
• Better use of technology
• Less friction
• More transparency around where money goes

Same goal. Better alignment.

01/16/2026

Wrapping up a big week at SODL

This week marked the public launch of SODL and the start of sharing what we’ve been building behind the scenes.

SODL was created from years inside the real estate industry and a simple guiding question: How can this work better for buyers, sellers, and agents?

The vision is straightforward, even if the work to get there isn’t:
• More transparency
• Less friction
• Better alignment
• Technology that supports great service, not replaces it

This week was just the beginning. There’s a lot more to build, refine, and improve, and we’re excited about what’s ahead.

Thanks to everyone who followed along, shared feedback, and supported the launch.

Switching gears for the weekend — who do you have winning the Super Bowl this year? 🏈

Have a great weekend.

01/15/2026

Refresh by SODL (Fix Before You Sell)

Refresh helps homeowners prepare their home for sale before listing, with no upfront cost.

Repairs, updates, and improvements are completed first, then paid back at closing, so sellers can maximize value without taking on the financial risk upfront.

Many homeowners consider cash or guaranteed offers because they’re fast and convenient. While that model works for some, those offers are often priced well below market value, with repairs and fees already baked into the number.

Refresh takes a different approach.

Instead of giving up equity to an investor or flipper, we improve the home and list it on the open market, helping sellers reach more buyers and often net more in the end.

Same goal. More options. Better outcomes for many sellers.

We’re also growing our network of trusted vendor partners, including flooring, painting, plumbing, electrical, and general contractors.

👉 Learn more about Refresh: SODL.com/Refresh
👉 Interested in partnering with us? Apply here: SODL.com/vendors

Your Home’s Best Version-Before it Hits the Market Smart pre-sale renovations funded and managed by SODL to maximize your home’s value-without upfront costs. Schedule Consultation The Process Request Consultation Share your goals. We assess your home and identify high-impact updates. Renovation ...

01/14/2026

Buying with SODL

Buying a home has gotten harder. Prices are up. Rates are higher. And cash needed at closing keeps growing.

SODL was built to help change that.

Our Buy experience focuses on affordability, transparency, and speed so buyers and agents can spend less time on paperwork and more time finding the right home.

Here’s what makes it different:
• A guided, self-serve platform that simplifies paperwork and onboarding
• Less friction upfront means quicker showings and stronger offers
• A buyer credit that puts real dollars back in the buyer’s pocket

How the buyer credit works:
• 50% of the buyer-side commission goes to the buyer’s agent
• The remaining 50% is credited back to the buyer at closing, minus SODL’s $1,500 platform fee
• No hidden referral fees. Everything is disclosed upfront

That credit can be used toward closing costs or other eligible expenses, helping reduce the cash buyers need to bring to the table.

Same goal. Better alignment. A more transparent way to buy a home.

👉 Learn more and try the buyer credit slider at SODL.com/Buy

01/13/2026

How selling with SODL works.

SODL is a full-service real estate listing, just without percentage-based pricing.

When you list with SODL, you still get everything you’d expect from a professional brokerage:
• Professional photography and virtual staging if needed
• 3D tour and floor plan
• Lockbox and showing coordination
• MLS exposure and syndication
• A custom yard sign that highlights the home itself

Where SODL is different is how the process works.

Our platform is self-guided and fully online. Sellers can move through the listing process at their own pace, anytime. If you get the itch to sell at 1:00am, you can complete disclosures, review documents, and move things forward without waiting on schedules or meetings.

The experience is guided step by step, TurboTax-style. Clear explanations, required forms completed virtually, and nothing rushed.

Sellers still receive a personalized home valuation and an estimated proceeds report, so pricing and outcomes are clear before listing.

And yes, the savings are real.

Example:
On a $500,000 home, traditional percentage-based listing fees can easily total $25,000–$30,000 on the listing side alone.

With SODL, the flat fee to list is $3,000.

Same MLS. Same exposure. Same professional marketing. Just a more efficient, tech-enabled model that helps sellers keep more of their equity.

Buyer agent compensation is handled transparently as well. With recent industry changes, that commission is now a negotiable term between buyer and seller, and SODL is built to support that conversation clearly and compliantly.

Same outcome. Better experience. More control for the seller.

Learn more at 👉 SODL.com/sell

01/12/2026

Hello world. 👋 SODL is officially live, and this is just the beginning.