Álex Martínez Real Estate

07/26/2026

Here's something that surprises a lot of business owners: your business can be actively for sale for months without your employees, customers, or competitors ever knowing.

Selling a business works nothing like selling a house. In real estate, publicity is the goal. In a business sale, publicity is the risk — it can cost you customers, key employees, and leverage at the negotiating table.

Part 3 of our series explains the two tools that keep a sale confidential: the blind teaser, which markets your business to qualified buyers without ever identifying it, and the two-step NDA process, which screens and pre-qualifies buyers before they see anything meaningful.

If concerns about word getting out have kept you from exploring a sale, this article is for you.

07/19/2026

A real estate horror story I hear too often:
A medical practice falls in love with a space. Signs the lease or contract. Starts planning the build-out. Then finds out the plumbing can't handle the exam room layout. Or the space isn't zoned for medical use. Or the HVAC won't pass inspection.
All of that should have come up in due diligence. Skipping or rushing this phase is one of the most expensive mistakes a practice can make.
This month's blog walks through how to do due diligence right 👉

https://amartinez.keyes.com/blog/2026/07/15/due-diligence-demystified-what-you-re-really-investigating-before-you-close

07/12/2026

Mount Sinai is planning a new hospital in Miami-Dade, and if you own or lease commercial property in South Florida, this matters more than you might think.

Here's why: health systems don't announce projects of this size without years of site evaluation, demographic modeling, and financial planning. When they commit to a location, they've already vetted it for growth, access, and workforce. That vetting is a signal in itself.

And hospitals anchor entire submarkets. They create demand for medical office buildings, retail and quick-service space, workforce housing, and medical supply logistics. Land values within a few miles often start climbing before the first shovel hits the ground.

That growth doesn't stop at the county line. It travels north along I-95 and the Turnpike, into Boca Raton, Delray Beach, and Boynton Beach.

If you're a physical therapy practice, urgent care operator, pharmacy, or diagnostics group, the early movers usually get the better terms. Waiting until the hospital opens means paying for demand that's already priced in.

📞 Thinking about your next move? Let's talk about what this means for your property or your practice.

07/05/2026

The number that wrecks medical office budgets isn't the rent — it's the build-out. 🏗️

Practices routinely sign a lease, set a rent commencement date, and THEN discover their suite needs four to six months of plumbing, mechanical work, and South Florida permitting before a single patient walks in.

The result? Months of rent on space you legally can't use yet — and a TI allowance that turned out to be thousands short of what medical plumbing and HVAC actually cost.

The expensive mistakes are almost always made before the lease is signed.

If you're touring space or about to sign, the smartest move is to have someone who's run medical build-outs in South Florida pressure-test the timeline and the TI allowance first. That's what I do — so the rent clock and the build-out clock line up.

06/30/2026

Just Listed. ✨ It’s official. 👀

2699 Stirling Road, Suite C202 — Hollywood, FL 🌴 1,273 SF of turnkey office space tucked inside a tranquil lakeside building. Move-in ready and perfect for a medical practice or professional office in the heart of South Florida.

This one won’t last — 📲 DM or call to book your private tour.

06/28/2026

Quick question for any practice owner who's signed a commercial lease: did your broker walk you through the Letter of Intent line by line? 🤔
If not, you may have left real money on the table.

The LOI looks simple—a one or two page summary of the deal—but it's where the economics actually get locked in. By the time the lease is drafted, the negotiation is mostly over.

This month's blog covers everything you need to know before you sign 👉 https://amartinez.keyes.com/blog/2026/06/24/what-is-a-letter-of-intent-and-why-it-matters

What is a Letter of Intent and Why It Matters

06/28/2026

Coming Soon. ✨ Sneak peek time. 👀

2699 Stirling Road, Suite C202 — Hollywood, FL 🌴 A turnkey commercial office suite tucked inside a tranquil lakeside building, ready for its next chapter. Perfect for a professional service office or select medical practice in the heart of South Florida.

Stay tuned — this one won’t last. Drop a 💬 to be first in line for the full reveal.

06/21/2026

"What's my business worth?" It's the first question almost every owner asks — and the answer is more involved than any online calculator will tell you.
Part 2 of our series on selling a business is all about valuation. We break down the difference between SDE and EBITDA, the three approaches a broker uses to build a number, and how to handle add-backs the right way so your value holds up when a buyer takes a closer look.
We also explain why free valuation calculators get it wrong so often — and why medical and healthcare practices in particular rarely fit the generic multiples those tools use.
If you own a business in South Florida and want a real number you can stand behind, this is where to start.

SDE vs. EBITDA, Business Valuation Approaches, and Why Online Calculators Get It Wrong

06/17/2026

Good agents show you a dozen properties. Great agents show you THE ONE. 📲

One phone call is all it takes for me to know exactly what fits what you’re looking for—no wasted time. This buyer? One showing, every box checked.